A data profile of the people who buy, follow and care about Newspapers in Norway — modelled from more than twelve digital signal sources. Newspapers has an estimated audience of 689,786 people in Norway.
Newspapers has an estimated audience of 689,786 people in Norway. 59.7% are female, 40.3% are male, average age 45.9. Top brand affinities: Google, Biltema, YouTube, Facebook, Norway.
Top brand affinities include Google, Biltema, YouTube, with strongest over-indexing on Google (1.76× the country average).
Demographically, the Newspapers audience skews more female with an average age of 45.9, and over-indexes on personality traits such as Social Media Usage, Travelling.
The typical Newspapers fan in Norway is more female, around 45.9 years old, with strong Social Media Usage tendencies and a notable affinity for Google.
The key figures that characterise the Newspapers profile in Norway.
59.7% are female, 40.3% are male, average age 45.9.
| Metric | Value |
|---|---|
| Female | 59.7% |
| Male | 40.3% |
| Average age | 45.9 |
| Estimated audience size | 689,786 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 13% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 39% |
of the worldwide Newspapers audience comes from Norway.
| Country | Share |
|---|---|
| United States | 18.4% |
| India | 5.8% |
| Italy | 5.1% |
The strongest cross-interests of the Newspapers audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Magazines | Literature | 2.20× | ||
| 02 | Online newspaper | News | 2.16× | ||
| 03 | Politics | Politics & Society | 1.97× | ||
| 04 | Televisions | Technology & Electronics | 1.83× | ||
| 05 | Internet & Social Media | 1.76× | |||
| 06 | Dogs | Pets & Animals | 1.74× | ||
| 07 | Crafts | Home & Garden | 1.73× | ||
| 08 | Politics and social issues | Politics & Society | 1.64× | ||
| 09 | Internet & Social Media | 1.63× | |||
| 10 | Leisure | Travel & Leisure | 1.63× | ||
| 11 | Photograph | Technology & Electronics | 1.63× | ||
| 12 | Culture | Literature | 1.62× | ||
| 13 | Biltema | Business & Career | 1.60× | ||
| 14 | YouTube | Movies & TV | 1.59× | ||
| 15 | Social network | Internet & Social Media | 1.59× | ||
| 16 | Mobile phones | Technology & Electronics | 1.58× | ||
| 17 | Software | Technology & Electronics | 1.54× | ||
| 18 | Child | Kids & Family | 1.53× | ||
| 19 | Norway | Travel & Leisure | 1.52× | ||
| 20 | Personal finance | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.69× | |
| Travelling | THRILL | 0.54× | |
| Patriotism | CONSERVATISM | 0.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.13× | |
| Patriotism | CONSERVATISM | 0.36× | |
| Travelling | THRILL | 0.54× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Newspapers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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