Newspapers Audience in Canada

Newspapers has an estimated audience of 4,160,927 people in Canada. 52.6% are female, 47.4% are male, average age 43.0. Top regions: Ontario, British Columbia, Quebec.
The average Newspapers fan in Canada is 43.0 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Quebec.
Category: Literature · Type: Topic · Subtype: Lifestyle cluster
Demographics of Newspapers fans
| Metric | Value |
|---|---|
| Female | 52.6% |
| Male | 47.4% |
| Average age | 43.0 |
| Estimated audience size | 4,160,927 |
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 2,584,406 | 1.48× |
| British Columbia | 1,025,179 | 1.65× |
| Quebec | 607,150 | 0.61× |
| Alberta | 526,446 | 1.02× |
| Manitoba | 177,488 | 1.14× |
| Saskatchewan | 158,725 | 1.2× |
| Nova Scotia | 111,562 | 0.9× |
| New Brunswick | 94,330 | 0.98× |
| Newfoundland and Labrador | 51,593 | 0.81× |
| Prince Edward Island | 18,228 | 0.89× |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.4% |
| India | 5.8% |
| Italy | 5.1% |
See Newspapers audiences in other countries
More Lifestyle cluster audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
How to read this data
Audience size is the estimated number of people in Canada who actively search for Newspapers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.