Newspapers Audience in Spain
Newspapers has an estimated audience of 6,036,167 people in Spain. 58.5% are female, 41.5% are male, average age 47.1. Top regions: Catalonia, Community of Madrid, Andalusia. Top brand affinities: El Confidencial, El Mundo Deportivo (newspaper), Printing, MSN, Cadena SER.
The average Newspapers fan in Spain is 47.1 years old, more female, and lives primarily in Catalonia. The audience is concentrated in Catalonia, Community of Madrid, Andalusia. Top brand affinities include El Confidencial, El Mundo Deportivo (newspaper), Printing, with strongest over-indexing on El Confidencial (1.67× the country average). Demographically, the Newspapers audience skews more female with an average age of 47.1, and over-indexes on personality traits such as Family Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Literature · Type: Topic · Subtype: Lifestyle cluster
Demographics of Newspapers fans
| Metric | Value |
|---|---|
| Female | 58.5% |
| Male | 41.5% |
| Average age | 47.1 |
| Estimated audience size | 6,036,167 |
Audience persona
The typical Newspapers fan in Spain is more female, around 47.1 years old, with strong Family Orientation tendencies and a notable affinity for El Confidencial.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Catalonia | 2,785,032 | 2.55× |
| Community of Madrid | 1,192,342 | 1.17× |
| Andalusia | 1,047,046 | 0.88× |
| Comunidad Valenciana | 786,958 | 1.16× |
| Galicia | 392,493 | 1.39× |
| Canary Islands | 339,971 | 1.13× |
| Balearic Islands | 223,278 | 1.32× |
| Basque Autonomous Country | 186,626 | 0.83× |
| Region of Murcia | 175,653 | 0.85× |
| Castile and León | 154,677 | 0.59× |
| Principality of Asturias | 133,750 | 0.94× |
| Castilla-La Mancha | 133,686 | 0.55× |
| Aragon | 104,266 | 0.66× |
| Navarre | 70,032 | 0.93× |
| Extremadura | 59,873 | 0.46× |
| Cantabria | 52,681 | 0.69× |
| La Rioja | 35,932 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| El Confidencial | 1.67× | News |
| El Mundo Deportivo (newspaper) | 1.54× | News |
| Printing | 1.57× | Technology & Electronics |
| MSN | 1.79× | News |
| Cadena SER | 1.54× | Music & Radio |
| Divinity (TV channel) | 1.61× | Movies & TV |
| Revista CUORE | 1.78× | Fashion & Accessoires |
| Digital journalism | 1.72× | News |
| Survivor (U.S. TV series) | 1.62× | Movies & TV |
| New York City Marathon | 1.6× | Sports |
| Ragga | 1.57× | Music & Radio |
| Brooks Sports | 1.54× | Fashion & Accessoires |
| Onet.pl | 1.64× | News |
| Babysitting | 1.73× | Kids & Family |
| De Staandard | 2.13× | News |
| Boston Marathon | 1.63× | Sports |
| The New England Journal of Medicine | 1.62× | Health |
| Top Channel | 1.53× | Movies & TV |
| Oggi | 1.52× | News |
| Tages-Anzeiger | 2.13× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.21 |
| Need for Security | CONSERVATISM | 1.1 |
| Community Orientation | OPEN | 0.98 |
| Social Media Usage | JOY | 0.98 |
| Early Adopter Mentality | POWER | 0.98 |
| Quality Awareness | PREMIUM | 0.95 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.4% |
| India | 5.8% |
| Italy | 5.1% |
See Newspapers audiences in other countries
More Lifestyle cluster audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
Frequently asked questions
How many fans does Newspapers have in Spain?
Newspapers has an estimated audience of 6,036,167 people in Spain, concentrated in Catalonia and Community of Madrid.
What is the gender split and age of Newspapers fans?
58.5% of Newspapers fans are female, 41.5% are male, with an average age of 47.1 years.
Which brands do Newspapers fans like most?
Newspapers fans show strongest brand affinity for El Confidencial (1.67×), El Mundo Deportivo (newspaper) (1.54×), and Printing (1.57×) over the country average.
Where do Newspapers fans live in Spain?
Newspapers fans in Spain are most concentrated in Catalonia (reach 2,785,032), Community of Madrid (reach 1,192,342), and Andalusia (reach 1,047,046). These three regions account for the largest share of the active audience.
What other brands do Newspapers fans also like?
Beyond Newspapers itself, the audience over-indexes on El Mundo Deportivo (newspaper) (1.54×), Printing (1.57×), MSN (1.79×), and Cadena SER (1.54×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Newspapers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.