A data profile of the people who buy, follow and care about Newspapers in Spain — modelled from more than twelve digital signal sources. Newspapers has an estimated audience of 6,036,167 people in Spain.
The average Newspapers fan in Spain is 47.1 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Community of Madrid, Andalusia.
Top brand affinities include El Confidencial, El Mundo Deportivo (newspaper), Printing, with strongest over-indexing on El Confidencial (1.67× the country average).
Demographically, the Newspapers audience skews more female with an average age of 47.1, and over-indexes on personality traits such as DIY Mentality, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Newspapers fan in Spain is more female, around 47.1 years old, with strong DIY Mentality tendencies and a notable affinity for El Confidencial.
The key figures that characterise the Newspapers profile in Spain.
58.5% are female, 41.5% are male, average age 47.1.
| Metric | Value |
|---|---|
| Female | 58.5% |
| Male | 41.5% |
| Average age | 47.1 |
| Estimated audience size | 6,036,167 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 11% | |
| 30-39 | 19% | |
| 40-49 | 28% | |
| 50+ | 37% |
of the worldwide Newspapers audience comes from Spain.
| Country | Share |
|---|---|
| United States | 18.4% |
| India | 5.8% |
| Italy | 5.1% |
Where the Newspapers audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Catalonia | ~2.5M | 2.43× | |
| 02 | Galicia | ~400K | 1.25× | |
| 03 | Balearic Islands | ~200K | 1.16× | |
| 04 | Community of Madrid | ~1M | 1.15× | |
| 05 | Comunidad Valenciana | ~800K | 1.12× | |
| 06 | Canary Islands | ~300K | 1.07× | |
| 07 | La Rioja | ~40K | 0.99× | |
| 08 | Principality of Asturias | ~100K | 0.98× | |
| 09 | Navarre | ~70K | 0.98× | |
| 10 | Region of Murcia | ~200K | 0.95× | |
| 11 | Cantabria | ~70K | 0.95× | |
| 12 | Extremadura | ~100K | 0.93× | |
| 13 | Andalusia | ~1M | 0.91× | |
| 14 | Basque Autonomous Country | ~200K | 0.91× | |
| 15 | Aragon | ~100K | 0.91× | |
| 16 | Castilla-La Mancha | ~200K | 0.87× | |
| 17 | Castile and León | ~200K | 0.85× |
The strongest cross-interests of the Newspapers audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | De Staandard | News | 2.13× | ||
| 02 | Tages-Anzeiger | News | 2.13× | ||
| 03 | MSN | News | 1.79× | ||
| 04 | Revista CUORE | Fashion & Accessoires | 1.78× | ||
| 05 | Babysitting | Kids & Family | 1.73× | ||
| 06 | Digital journalism | News | 1.72× | ||
| 07 | El Confidencial | News | 1.67× | ||
| 08 | Onet.pl | News | 1.64× | ||
| 09 | Boston Marathon | Sports | 1.63× | ||
| 10 | Survivor (U.S. TV series) | Movies & TV | 1.62× | ||
| 11 | The New England Journal of Medicine | Health | 1.62× | ||
| 12 | Divinity (TV channel) | Movies & TV | 1.61× | ||
| 13 | Printing | Technology & Electronics | 1.57× | ||
| 14 | Ragga | Music & Radio | 1.57× | ||
| 15 | El Mundo Deportivo (newspaper) | News | 1.54× | ||
| 16 | Cadena SER | Music & Radio | 1.54× | ||
| 17 | Brooks Sports | Fashion & Accessoires | 1.54× | ||
| 18 | Top Channel | Movies & TV | 1.53× | ||
| 19 | Junaid Jamshed | Music & Radio | 1.53× | ||
| 20 | Oggi | News | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.99× | |
| Spirituality | BALANCE | 0.94× | |
| Social Media Usage | JOY | 0.94× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.63× | |
| Design Affinity | PREMIUM | 0.70× | |
| Individualism | JOY | 0.71× |
Newspapers has an estimated audience of 6,036,167 people in Spain, concentrated in Catalonia and Community of Madrid.
58.5% of Newspapers fans are female, 41.5% are male, with an average age of 47.1 years.
Newspapers fans show strongest brand affinity for El Confidencial (1.67×), El Mundo Deportivo (newspaper) (1.54×), and Printing (1.57×) over the country average.
Newspapers fans in Spain are most concentrated in Catalonia (reach ~2.5M), Community of Madrid (reach ~1M), and Andalusia (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Newspapers itself, the audience over-indexes on El Mundo Deportivo (newspaper) (1.54×), Printing (1.57×), Cadena SER (1.54×), and MSN (1.79×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Newspapers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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