Rascasse Audience Intelligence

Newspapers Audience in United States

A data profile of the people who buy, follow and care about Newspapers in United States — modelled from more than twelve digital signal sources. Newspapers has an estimated audience of 35,976,734 people in United States.

#55among Lifestyle cluster in United States#486among Topic in United States#13in Literature

The average Newspapers fan in United States is 43.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Breaking news, Local news, Old age, with strongest over-indexing on Breaking news (1.51× the country average).

Demographically, the Newspapers audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Spirituality, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Newspapers fan in United States is more female, around 43.4 years old, with strong Spirituality tendencies and a notable affinity for Breaking news.

Category: Literature · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Newspapers profile in United States.

Audience size
36M
in United States
Gender
56.4%♀
43.6% male
Age
43.4
average years
Country rank
#686
Topic in United States
Fig. 01

Search interest · 12-month trend

+15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Newspapers fans

56.4% are female, 43.6% are male, average age 43.4.

Fig. 02

Gender split

56.4%
Female
43.6%
Male
Demographic split for Newspapers audience in United States
MetricValue
Female56.4%
Male43.6%
Average age43.4
Estimated audience size35,976,734
Fig. 03

Age distribution

Ø 43.4
average years
Age distribution of the Newspapers audience in United States
Age bracketShare%
16-1913%
20-2915%
30-3918%
40-4923%
50+31%
Fig. 04

Worldwide distribution

18.4%

of the worldwide Newspapers audience comes from United States.

Worldwide audience distribution share by country for Newspapers
CountryShare
United States18.4%
India5.8%
Italy5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Newspapers audience in United States is strongest.

Fig. 05

Top regions by affinity

Newspapers fans by region: top regions in United States
#RegionReachAffinity×
01Pennsylvania~1.5M1.33×
02Missouri~800K1.31×
03Kansas~400K1.28×
04Kentucky~600K1.24×
05Nebraska~200K1.18×
06Indiana~800K1.16×
07South Dakota~100K1.16×
08New Jersey~1M1.14×
09Idaho~200K1.14×
10Delaware~100K1.12×
11North Carolina~1M1.10×
12Virginia~1M1.10×
13Maine~100K1.10×
14Oklahoma~400K1.09×
15Wisconsin~600K1.08×
16Mississippi~300K1.08×
17Georgia~1M1.07×
18North Dakota~80K1.06×
19Alabama~500K1.05×
20Texas~3M1.03×
21Louisiana~500K1.02×
22Iowa~300K1.02×
23Montana~100K1.02×
24California~4M1.01×
25Ohio~1M1.01×
26Hawaii~200K1.01×
27Illinois~1M1.00×
28Arizona~700K0.97×
29Arkansas~300K0.96×
30New Mexico~200K0.96×
31Connecticut~300K0.95×
32New York~2M0.93×
33Michigan~900K0.93×
34South Carolina~500K0.93×
35Tennessee~700K0.92×
36Washington~700K0.92×
37Maryland~600K0.92×
38New Hampshire~100K0.92×
39Vermont~60K0.92×
40Alaska~70K0.91×
41Massachusetts~600K0.90×
42Utah~300K0.90×
43Oregon~400K0.87×
44West Virginia~100K0.87×
45Minnesota~400K0.86×
46Rhode Island~100K0.86×
47Florida~2M0.76×
48Nevada~300K0.75×
49Colorado~400K0.74×
50Washington, District of Columbia~80K0.73×
Fig. 06

Affinity by region

Affinity by region — Newspapers, United States
0.73×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Newspapers audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Newspapers audience
#·InterestCategoryAffinity×
01Cloud storageTechnology & Electronics2.27×
02Medicare (United States)Health1.93×
03AARPPolitics & Society1.91×
04Sun GazingHealth1.81×
05Old agePolitics & Society1.79×
06Local newsNews1.62×
07Baby boomersKids & Family1.61×
08RetirementBusiness & Career1.60×
09JournalismBusiness & Career1.60×
10Diabetes mellitus awarenessHealth1.56×
11Christian ministryPolitics & Society1.56×
12HusbandKids & Family1.55×
13PeacePolitics & Society1.55×
14Candace OwensLiterature1.55×
15FaithPolitics & Society1.53×
16Robert RedfordMovies & TV1.53×
17Benjamin NetanyahuPolitics & Society1.53×
18PrayerPolitics & Society1.52×
19Breaking newsMovies & TV1.51×
20CrosswordGames1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Newspapers audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Newspapers audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.13×
Price SensitivityPREMIUM1.04×
TraditionCONSERVATISM1.03×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Newspapers audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.72×
Luxury OrientationPREMIUM0.72×
Design AffinityPREMIUM0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Newspapers have in United States?

Newspapers has an estimated audience of 35,976,734 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Newspapers fans?

56.4% of Newspapers fans are female, 43.6% are male, with an average age of 43.4 years.

03

Which brands do Newspapers fans like most?

Newspapers fans show strongest brand affinity for Breaking news (1.51×), Local news (1.62×), and Old age (1.79×) over the country average.

04

Where do Newspapers fans live in United States?

Newspapers fans in United States are most concentrated in California (reach ~4M), Texas (reach ~3M), and New York (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Newspapers fans also like?

Beyond Newspapers itself, the audience over-indexes on Local news (1.62×), Old age (1.79×), Husband (1.55×), and Prayer (1.52×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Lifestyle cluster audiences in United States

See Newspapers audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Newspapers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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