Newspapers Audience in United States

Newspapers logo

Newspapers has an estimated audience of 35,976,734 people in United States. 56.4% are female, 43.6% are male, average age 43.4. Top regions: California, Texas, Florida. Top brand affinities: Breaking news, Local news, Old age, Husband, Prayer.

The average Newspapers fan in United States is 43.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Breaking news, Local news, Old age, with strongest over-indexing on Breaking news (1.51× the country average). Demographically, the Newspapers audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Sustainability, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Topic · Subtype: Lifestyle cluster

Demographics of Newspapers fans

Demographic split for Newspapers audience in United States
MetricValue
Female56.4%
Male43.6%
Average age43.4
Estimated audience size35,976,734

Audience persona

The typical Newspapers fan in United States is more female, around 43.4 years old, with strong Sustainability tendencies and a notable affinity for Breaking news.

Top regions in United States

Top regions ranked by reach for Newspapers in United States
RegionReachAffinity
California4,155,3131.05×
Texas3,384,2701.09×
Florida2,050,2900.84×
New York2,024,2921.01×
Pennsylvania1,738,9651.44×
Illinois1,259,9351.05×
Georgia1,234,9231.11×
North Carolina1,219,1891.13×
Ohio1,191,0891.07×
Virginia1,064,7601.22×
New Jersey1,052,1961.15×
Michigan870,7210.93×
Indiana794,4821.21×
Washington721,2361×
Arizona721,2200.98×
Missouri721,0041.24×
Tennessee700,6820.97×
Massachusetts669,0130.94×
Maryland592,7100.96×
Wisconsin590,9751.09×
Kentucky575,4821.28×
South Carolina506,3540.94×
Alabama499,1670.99×
Minnesota484,7700.94×
Louisiana463,0681×
Oklahoma417,0441.04×
Colorado415,7460.73×
Oregon376,1560.91×
Kansas369,3621.3×
Connecticut332,3280.92×
Mississippi329,9701.11×
Utah293,6510.91×
Arkansas282,4630.95×
Iowa282,1040.95×
Nevada268,2060.77×
Nebraska211,7811.17×
Idaho189,0811.05×
New Mexico163,1350.9×
Hawaii149,3260.97×
Maine149,1841.16×
West Virginia128,9870.77×
New Hampshire120,4010.85×
Delaware104,9731.06×
Montana94,6850.95×
Washington, District of Columbia93,7370.87×
Rhode Island89,4690.78×
South Dakota85,4541.03×
North Dakota76,4171.03×
Alaska58,5090.76×
Vermont49,6460.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Newspapers audience
BrandAffinityCategory
Breaking news1.51×Movies & TV
Local news1.62×News
Old age1.79×Politics & Society
Husband1.55×Kids & Family
Prayer1.52×Politics & Society
Medicare (United States)1.93×Health
Faith1.53×Politics & Society
Retirement1.6×Business & Career
Diabetes mellitus awareness1.56×Health
Journalism1.6×Business & Career
Cloud storage2.27×Technology & Electronics
AARP1.91×Politics & Society
Sun Gazing1.81×Health
Robert Redford1.53×Movies & TV
Peace1.55×Politics & Society
Baby boomers1.61×Kids & Family
Christian ministry1.56×Politics & Society
Crossword1.51×Games
Candace Owens1.55×Literature
Tree house1.67×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Newspapers audience
TraitClusterScore
SustainabilityBALANCE1.22
ExtroversionTHRILL1.22
Social Media UsageJOY1.11
Early Adopter MentalityPOWER1.07
Price SensitivityPREMIUM1.05
Family OrientationCONSERVATISM1.03

Worldwide distribution

Worldwide audience distribution share by country for Newspapers
CountryShare
United States18.4%
India5.8%
Italy5.1%

See Newspapers audiences in other countries

More Lifestyle cluster audiences in United States

Frequently asked questions

How many fans does Newspapers have in United States?

Newspapers has an estimated audience of 35,976,734 people in United States, concentrated in California and Texas.

What is the gender split and age of Newspapers fans?

56.4% of Newspapers fans are female, 43.6% are male, with an average age of 43.4 years.

Which brands do Newspapers fans like most?

Newspapers fans show strongest brand affinity for Breaking news (1.51×), Local news (1.62×), and Old age (1.79×) over the country average.

Where do Newspapers fans live in United States?

Newspapers fans in United States are most concentrated in California (reach 4,155,313), Texas (reach 3,384,270), and Florida (reach 2,050,290). These three regions account for the largest share of the active audience.

What other brands do Newspapers fans also like?

Beyond Newspapers itself, the audience over-indexes on Local news (1.62×), Old age (1.79×), Husband (1.55×), and Prayer (1.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Newspapers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.