Newspapers Audience in United Kingdom
Newspapers has an estimated audience of 9,472,168 people in United Kingdom. 59.0% are female, 41.0% are male, average age 45.4. Top regions: Scotland, Wales, South East. Top brand affinities: Local news, Prothom Alo, Global News, Sheikh Hasina, Anandabazar Patrika.
The average Newspapers fan in United Kingdom is 45.4 years old, more female, and lives primarily in Scotland. The audience is concentrated in Scotland, Wales, South East. Top brand affinities include Local news, Prothom Alo, Global News, with strongest over-indexing on Local news (1.61× the country average). Demographically, the Newspapers audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Convenience Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
Category: Literature · Type: Topic · Subtype: Lifestyle cluster
Demographics of Newspapers fans
| Metric | Value |
|---|---|
| Female | 59.0% |
| Male | 41.0% |
| Average age | 45.4 |
| Estimated audience size | 9,472,168 |
Audience persona
The typical Newspapers fan in United Kingdom is more female, around 45.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Local news.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| Scotland | 1,802,743 | 2.11× |
| Wales | 1,300,528 | 2.4× |
| South East | 831,655 | 0.65× |
| Northern Ireland | 595,903 | 2.05× |
| Yorkshire and the Humber | 549,954 | 0.72× |
| East of England | 536,086 | 0.62× |
| South West | 379,237 | 0.49× |
| West Midlands | 297,374 | 0.73× |
| East Midlands | 259,781 | 0.39× |
| North West | 226,544 | 0.22× |
| North East | 223,666 | 0.61× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Local news | 1.61× | News |
| Prothom Alo | 1.59× | News |
| Global News | 1.57× | News |
| Sheikh Hasina | 1.54× | Politics & Society |
| Anandabazar Patrika | 1.56× | News |
| Jugantor | 1.57× | News |
| Alain de Botton | 1.55× | Literature |
| Opera News | 1.79× | News |
| Kaler Kantho | 1.67× | News |
| Daily Naya Diganta | 1.68× | News |
| CityNews | 1.61× | News |
| De Staandard | 1.61× | News |
| L'Indépendant | 1.61× | News |
| somoynews.tv | 1.63× | News |
| The Brussels Times | 1.61× | News |
| St. Galler Tagblatt | 1.61× | News |
| Wetterauer Zeitung | 1.61× | News |
| La Liberté | 1.61× | News |
| Frankfurter Neue Presse | 1.58× | News |
| NZZ am Sonntag | 1.61× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.19 |
| Indulgence | JOY | 1.04 |
| Social Media Usage | JOY | 0.98 |
| Individualism | JOY | 0.97 |
| Healthy Lifestyle | BALANCE | 0.96 |
| Creativity | OPEN | 0.96 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.4% |
| India | 5.8% |
| Italy | 5.1% |
See Newspapers audiences in other countries
More Lifestyle cluster audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Food (36,602,968)
- Clothing (36,166,055)
Frequently asked questions
How many fans does Newspapers have in United Kingdom?
Newspapers has an estimated audience of 9,472,168 people in United Kingdom, concentrated in Scotland and Wales.
What is the gender split and age of Newspapers fans?
59.0% of Newspapers fans are female, 41.0% are male, with an average age of 45.4 years.
Which brands do Newspapers fans like most?
Newspapers fans show strongest brand affinity for Local news (1.61×), Prothom Alo (1.59×), and Global News (1.57×) over the country average.
Where do Newspapers fans live in United Kingdom?
Newspapers fans in United Kingdom are most concentrated in Scotland (reach 1,802,743), Wales (reach 1,300,528), and South East (reach 831,655). These three regions account for the largest share of the active audience.
What other brands do Newspapers fans also like?
Beyond Newspapers itself, the audience over-indexes on Prothom Alo (1.59×), Global News (1.57×), Sheikh Hasina (1.54×), and Anandabazar Patrika (1.56×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Newspapers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.