A data profile of the people who buy, follow and care about Newspapers in United Kingdom — modelled from more than twelve digital signal sources. Newspapers has an estimated audience of 9,472,168 people in United Kingdom.
The average Newspapers fan in United Kingdom is 45.4 years old, more female, and lives primarily in Scotland.
The audience is concentrated in Scotland, Wales, South East.
Top brand affinities include Local news, Prothom Alo, Global News, with strongest over-indexing on Local news (1.61× the country average).
Demographically, the Newspapers audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Creativity, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Newspapers fan in United Kingdom is more female, around 45.4 years old, with strong Creativity tendencies and a notable affinity for Local news.
The key figures that characterise the Newspapers profile in United Kingdom.
59.0% are female, 41.0% are male, average age 45.4.
| Metric | Value |
|---|---|
| Female | 59.0% |
| Male | 41.0% |
| Average age | 45.4 |
| Estimated audience size | 9,472,168 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 37% |
of the worldwide Newspapers audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 18.4% |
| India | 5.8% |
| Italy | 5.1% |
Where the Newspapers audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Wales | ~1.5M | 2.33× | |
| 02 | Scotland | ~2M | 2.08× | |
| 03 | Northern Ireland | ~600K | 1.94× | |
| 04 | Yorkshire and the Humber | ~600K | 0.74× | |
| 05 | West Midlands | ~300K | 0.74× | |
| 06 | South East | ~800K | 0.67× | |
| 07 | North East | ~200K | 0.66× | |
| 08 | East of England | ~600K | 0.64× | |
| 09 | South West | ~400K | 0.54× | |
| 10 | East Midlands | ~300K | 0.49× | |
| 11 | North West | ~300K | 0.34× |
The strongest cross-interests of the Newspapers audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Opera News | News | 1.79× | ||
| 02 | Daily Naya Diganta | News | 1.68× | ||
| 03 | Kaler Kantho | News | 1.67× | ||
| 04 | somoynews.tv | News | 1.63× | ||
| 05 | Local news | News | 1.61× | ||
| 06 | CityNews | News | 1.61× | ||
| 07 | De Staandard | News | 1.61× | ||
| 08 | St. Galler Tagblatt | News | 1.61× | ||
| 09 | NZZ am Sonntag | News | 1.61× | ||
| 10 | The Brussels Times | News | 1.61× | ||
| 11 | La Liberté | News | 1.61× | ||
| 12 | Wetterauer Zeitung | News | 1.61× | ||
| 13 | Rhein-Neckar-Zeitung | News | 1.61× | ||
| 14 | Prothom Alo | News | 1.59× | ||
| 15 | Frankfurter Neue Presse | News | 1.58× | ||
| 16 | Global News | News | 1.57× | ||
| 17 | Jugantor | News | 1.57× | ||
| 18 | Anandabazar Patrika | News | 1.56× | ||
| 19 | Alain de Botton | Literature | 1.55× | ||
| 20 | Sheikh Hasina | Politics & Society | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.93× | |
| Need for Security | CONSERVATISM | 0.91× | |
| Family Orientation | CONSERVATISM | 0.89× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.65× | |
| Risk Appetite | THRILL | 0.65× | |
| Pet Ownership | JOY | 0.68× |
Newspapers has an estimated audience of 9,472,168 people in United Kingdom, concentrated in Scotland and Wales.
59.0% of Newspapers fans are female, 41.0% are male, with an average age of 45.4 years.
Newspapers fans show strongest brand affinity for Local news (1.61×), Prothom Alo (1.59×), and Global News (1.57×) over the country average.
Newspapers fans in United Kingdom are most concentrated in Scotland (reach ~2M), Wales (reach ~1.5M), and South East (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Newspapers itself, the audience over-indexes on Prothom Alo (1.59×), Global News (1.57×), Sheikh Hasina (1.54×), and Anandabazar Patrika (1.56×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Newspapers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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