A data profile of the people who buy, follow and care about Newspapers in Brazil — modelled from more than twelve digital signal sources. Newspapers has an estimated audience of 8,095,959 people in Brazil.
The average Newspapers fan in Brazil is 42.4 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.
The key figures that characterise the Newspapers profile in Brazil.
58.1% are female, 41.9% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 58.1% |
| Male | 41.9% |
| Average age | 42.4 |
| Estimated audience size | 8,095,959 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 28% |
of the worldwide Newspapers audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 18.4% |
| India | 5.8% |
| Italy | 5.1% |
Where the Newspapers audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Rio de Janeiro | ~900K | 1.14× | |
| 02 | Federal District | ~100K | 1.11× | |
| 03 | Rio Grande do Norte | ~100K | 1.07× | |
| 04 | Paraíba | ~200K | 1.06× | |
| 05 | Roraima | ~20K | 1.06× | |
| 06 | Rio Grande do Sul | ~500K | 1.05× | |
| 07 | Acre | ~30K | 1.04× | |
| 08 | Amapá | ~30K | 1.03× | |
| 09 | São Paulo | ~2M | 1.02× | |
| 10 | Amazonas | ~100K | 1.02× | |
| 11 | Pernambuco | ~400K | 1.01× | |
| 12 | Sergipe | ~80K | 1.01× | |
| 13 | Maranhão | ~200K | 1.00× | |
| 14 | Minas Gerais | ~800K | 0.98× | |
| 15 | Bahia | ~500K | 0.98× | |
| 16 | Alagoas | ~100K | 0.98× | |
| 17 | Tocantins | ~50K | 0.98× | |
| 18 | Santa Catarina | ~400K | 0.97× | |
| 19 | Pará | ~300K | 0.97× | |
| 20 | Piauí | ~100K | 0.97× | |
| 21 | Mato Grosso do Sul | ~100K | 0.96× | |
| 22 | Rondônia | ~60K | 0.96× | |
| 23 | Ceará | ~300K | 0.94× | |
| 24 | Paraná | ~500K | 0.91× | |
| 25 | Espírito Santo | ~200K | 0.91× | |
| 26 | Goiás | ~300K | 0.90× | |
| 27 | Mato Grosso | ~100K | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Newspapers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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