Top 50 Literature brands in Brazil
This curated ranking covers the 50 largest literature brands in Brazil, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 2,979 literature brands tracked in Brazil, the 50 ranked here account for the largest measured audience reach. Reading, Culture and Humour lead the list with a combined estimated audience of 90,344,118 people. Across all 50 entries the average audience size is 7,844,523, and the largest, Reading, reaches around 37,238,548 people in Brazil. Audience size is the estimated number of unique people in Brazil who actively engage with each literature brand, derived from search demand signals. Rankings reflect search-behavior signals collected across Brazil and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Reading |
37,238,548 | 5.1% | Lifestyle cluster | Literature |
| 2 |  Culture |
26,851,563 | 4.4% | Lifestyle cluster | Literature |
| 3 |  Humour |
26,254,007 | 6.4% | Literary genre | Literature |
| 4 |  Magazines |
21,303,821 | 4.4% | Literature | |
| 5 |  History |
19,692,569 | 5.4% | Literature | |
| 6 |  Novella |
18,970,126 | 44.7% | Literary genre | Literature |
| 7 |  Books |
16,904,348 | 3.9% | Literature | |
| 8 |  Fiction books |
14,601,007 | 4.9% | Literary genre | Literature |
| 9 |  Poetry |
12,571,880 | 4.7% | Field of study | Literature |
| 10 |  Joke |
10,446,073 | 5.2% | Literature | |
| 11 |  Novel |
10,240,380 | 5.1% | Literature | |
| 12 |  E-books |
9,173,857 | 5.7% | Literature | |
| 13 |  Short story |
8,572,810 | 7.6% | Literature | |
| 14 |  Newspapers |
8,095,959 | 4.2% | Lifestyle cluster | Literature |
| 15 |  Comics |
8,028,106 | 3.0% | Literature | |
| 16 |  Bookselling |
7,306,886 | 6.3% | Literature | |
| 17 |  Romance novels |
7,259,717 | 4.4% | Literary genre | Literature |
| 18 |  Plays |
7,060,182 | 3.8% | Literature | |
| 19 |  Snow White (Fables) |
6,823,604 | 25.8% | Literature | |
| 20 |  Humorism |
6,554,688 | 8.6% | Literature | |
| 21 |  Manga |
6,402,211 | 3.0% | Literary genre | Literature |
| 22 |  K (anime) |
6,375,286 | 11.6% | Literature | |
| 23 |  Library |
6,043,354 | 5.2% | Literature | |
| 24 |  Studio Ghibli |
5,415,575 | 32.0% | Publishing | Literature |
| 25 |  Non-fiction books |
4,679,924 | 4.6% | Literary genre | Literature |
| 26 |  Fairy tale |
4,517,712 | 3.7% | Literary genre | Literature |
| 27 |  Mystery fiction |
4,411,381 | 3.3% | Literary genre | Literature |
| 28 |  Bestseller |
4,265,689 | 4.2% | Literary genre | Literature |
| 29 |  Writing |
3,982,342 | 3.9% | Literature | |
| 30 |  Obituary |
3,957,846 | 5.4% | Literature | |
| 31 |  Narrative |
3,889,302 | 6.1% | Literature | |
| 32 |  Naruto |
3,736,619 | 8.4% | Comics | Literature |
| 33 |  Fandom |
3,586,141 | 3.4% | Literary genre | Literature |
| 34 |  Psychological thriller |
3,585,185 | 6.4% | Literary genre | Literature |
| 35 |  Comic book |
3,416,974 | 2.0% | Literary genre | Literature |
| 36 |  Anime and manga fandom |
3,402,779 | 2.4% | Literary genre | Literature |
| 37 |  How to Train Your Dragon |
3,213,215 | 12.5% | Literature | |
| 38 |  Tragedy |
3,041,710 | 11.8% | Literature | |
| 39 |  American comic book |
3,037,801 | 7.2% | Literary genre | Literature |
| 40 |  Publishing |
2,935,713 | 4.4% | Literature | |
| 41 |  Crime fiction |
2,632,553 | 4.1% | Literary genre | Literature |
| 42 |  Web fiction |
2,603,536 | 6.5% | Literary genre | Literature |
| 43 |  Silas Malafaia |
2,581,210 | 99.4% | Author | Literature |
| 44 |  Marcelo Rubens Paiva |
2,466,489 | 95.5% | Journalist | Literature |
| 45 |  Satire |
2,464,297 | 2.2% | Literary genre | Literature |
| 46 |  Detective fiction |
2,340,447 | 4.0% | Literary genre | Literature |
| 47 |  IS (Infinite Stratos) |
2,335,076 | 6.0% | Literature | |
| 48 |  Blast of Tempest |
2,330,160 | 96.2% | Manga | Literature |
| 49 |  Saber (Fate/stay night) |
2,318,660 | 38.8% | Literature | |
| 50 |  Mecha |
2,306,847 | 37.9% | Literature |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across Brazil and ranks each literature brand by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest literature brand in Brazil?
Reading currently leads with an estimated audience of 37,238,548 people in Brazil.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Brazil. Lists below 5 entries are not published. See methodology for full details.