Novel Audience in Brazil
Novel has an estimated audience of 10,240,380 people in Brazil. 72.1% are female, 27.9% are male, average age 38.0. Top brand affinities: Emmy Rossum, Oral-B, Superdry., Mixed martial arts, Electrolux.
Top brand affinities include Emmy Rossum, Oral-B, Superdry., with strongest over-indexing on Emmy Rossum (14.97× the country average). Demographically, the Novel audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Quality Awareness, Mindfulness.
Category: Literature · Type: Topic
Demographics of Novel fans
| Metric | Value |
|---|---|
| Female | 72.1% |
| Male | 27.9% |
| Average age | 38.0 |
| Estimated audience size | 10,240,380 |
Audience persona
The typical Novel fan in Brazil is more female, around 38.0 years old, with strong Quality Awareness tendencies and a notable affinity for Emmy Rossum.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Emmy Rossum | 14.97× | Movies & TV |
| Oral-B | 7.51× | Beauty & Wellness |
| Superdry. | 25.75× | Fashion & Accessoires |
| Mixed martial arts | 3.33× | Sports |
| Electrolux | 2.39× | Home & Garden |
| Sport Club do Recife | 2.04× | Sports |
| Telegram | 2.24× | Internet & Social Media |
| BTS | 2.44× | Music & Radio |
| Steam | 2.4× | Games |
| JusBrasil | 2.11× | Internet & Social Media |
| PCI Concursos | 1.82× | Shopping |
| Havaianas | 2.17× | Fashion & Accessoires |
| Michael Jackson | 2.66× | Music & Radio |
| TripAdvisor | 2.11× | Travel & Leisure |
| Cummins | 10.95× | Business & Career |
| Riachuelo | 1.62× | Shopping |
| Buffet | 2.28× | Food & Beverages |
| Xiaomi | 2.07× | Technology & Electronics |
| Lojas Americanas | 1.57× | Shopping |
| Costa Rica | 3.78× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.3 |
| Mindfulness | BALANCE | 1.23 |
| Creativity | OPEN | 1.2 |
| LGBTQ+ Identity | OPEN | 1.11 |
| Healthy Lifestyle | BALANCE | 1.07 |
| Travelling | THRILL | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.6% |
| China | 7.2% |
| Japan | 6.8% |
See Novel audiences in other countries
More Literature audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Novel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.