A data profile of the people who buy, follow and care about Novel in Brazil — modelled from more than twelve digital signal sources. Novel has an estimated audience of 10,240,380 people in Brazil.
Novel has an estimated audience of 10,240,380 people in Brazil. 72.1% are female, 27.9% are male, average age 38.0. Top brand affinities: Instagram, Rock music, Pop music, Riachuelo, Crime fiction.
Top brand affinities include Instagram, Rock music, Pop music, with strongest over-indexing on Instagram (1.5× the country average).
Demographically, the Novel audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Community Orientation, Individualism.
The typical Novel fan in Brazil is more female, around 38.0 years old, with strong Community Orientation tendencies and a notable affinity for Instagram.
The key figures that characterise the Novel profile in Brazil.
72.1% are female, 27.9% are male, average age 38.0.
| Metric | Value |
|---|---|
| Female | 72.1% |
| Male | 27.9% |
| Average age | 38.0 |
| Estimated audience size | 10,240,380 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 24% | |
| 30-39 | 21% | |
| 40-49 | 18% | |
| 50+ | 18% |
of the worldwide Novel audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 17.5% |
| China | 7.2% |
| Japan | 6.8% |
The strongest cross-interests of the Novel audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Crime fiction | Literature | 3.61× | ||
| 02 | Detective fiction | Literature | 3.60× | ||
| 03 | Riachuelo | Shopping | 1.90× | ||
| 04 | Tom Cruise | Movies & TV | 1.89× | ||
| 05 | XP Investimentos | Business & Career | 1.83× | ||
| 06 | JusBrasil | Internet & Social Media | 1.81× | ||
| 07 | True Detective | Movies & TV | 1.77× | ||
| 08 | Nail art | Beauty & Wellness | 1.77× | ||
| 09 | Lojas Americanas | Shopping | 1.72× | ||
| 10 | Embroidery | Home & Garden | 1.71× | ||
| 11 | Mixed martial arts | Sports | 1.71× | ||
| 12 | Galinha Pintadinha | Movies & TV | 1.63× | ||
| 13 | Smart Fit | Sports | 1.63× | ||
| 14 | Rock music | Music & Radio | 1.55× | ||
| 15 | TV game shows | Movies & TV | 1.55× | ||
| 16 | BTS | Music & Radio | 1.54× | ||
| 17 | Pop music | Music & Radio | 1.53× | ||
| 18 | Hip hop music | Music & Radio | 1.52× | ||
| 19 | PCI Concursos | Shopping | 1.52× | ||
| 20 | Internet & Social Media | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.67× | |
| Individualism | JOY | 1.34× | |
| Early Adopter Mentality | POWER | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.57× | |
| Luxury Orientation | PREMIUM | 0.79× | |
| Urban Lifestyle | OPEN | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Novel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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