Novel Audience in Italy
Novel has an estimated audience of 10,018,125 people in Italy. 63.0% are female, 37.0% are male, average age 41.2. Top brand affinities: University, Robert Redford, E-book readers, Meat, Tattoos.
Top brand affinities include University, Robert Redford, E-book readers, with strongest over-indexing on University (2.29× the country average). Demographically, the Novel audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Community Orientation, Extroversion.
Category: Literature · Type: Topic
Demographics of Novel fans
| Metric | Value |
|---|---|
| Female | 63.0% |
| Male | 37.0% |
| Average age | 41.2 |
| Estimated audience size | 10,018,125 |
Audience persona
The typical Novel fan in Italy is more female, around 41.2 years old, with strong Community Orientation tendencies and a notable affinity for University.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| University | 2.29× | Business & Career |
| Robert Redford | 3.46× | Movies & TV |
| E-book readers | 3.04× | Technology & Electronics |
| Meat | 1.75× | Food & Beverages |
| Tattoos | 1.59× | Fashion & Accessoires |
| Fiction books | 1.53× | Literature |
| Romance novels | 2.26× | Literature |
| Library | 2.51× | Literature |
| Charity and causes | 1.77× | Business & Career |
| Instant messaging | 1.51× | Internet & Social Media |
| Crime fiction | 3.41× | Literature |
| Bookselling | 1.85× | Literature |
| Rural tourism | 1.74× | Travel & Leisure |
| Arezzo | 3× | Travel & Leisure |
| General practitioner | 2.08× | Health |
| Sophia Loren | 2.38× | Movies & TV |
| Indeed.com | 1.54× | Business & Career |
| Self-awareness | 1.69× | Health |
| Serie B | 1.64× | Sports |
| Art exhibition | 1.55× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.42 |
| Extroversion | THRILL | 1.28 |
| LGBTQ+ Identity | OPEN | 1.26 |
| Mindfulness | BALANCE | 1.22 |
| Creativity | OPEN | 1.09 |
| Sustainability | BALANCE | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.6% |
| China | 7.2% |
| Japan | 6.8% |
See Novel audiences in other countries
More Literature audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
How to read this data
Audience size is the estimated number of people in Italy who actively search for Novel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.