A data profile of the people who buy, follow and care about Romance film in Italy — modelled from more than twelve digital signal sources. Romance film has an estimated audience of 5,638,393 people in Italy.
The average Romance film fan in Italy is 41.0 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Message in a Bottle (film), Arts and music, SuperEnalotto, with strongest over-indexing on Message in a Bottle (film) (3.87× the country average).
Demographically, the Romance film audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Tradition, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Romance film fan in Italy is more female, around 41.0 years old, with strong Tradition tendencies and a notable affinity for Message in a Bottle (film).
The key figures that characterise the Romance film profile in Italy.
64.1% are female, 35.9% are male, average age 41.0.
| Metric | Value |
|---|---|
| Female | 64.1% |
| Male | 35.9% |
| Average age | 41.0 |
| Estimated audience size | 5,638,393 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 26% |
of the worldwide Romance film audience comes from Italy.
| Country | Share |
|---|---|
| United States | 16.5% |
| Japan | 10.9% |
| China | 8.2% |
Where the Romance film audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~1M | 1.14× | |
| 02 | Aosta Valley | ~20K | 1.07× | |
| 03 | Molise | ~30K | 1.05× | |
| 04 | Basilicata | ~50K | 1.02× | |
| 05 | Puglia | ~400K | 1.01× | |
| 06 | Tuscany | ~400K | 1.01× | |
| 07 | Umbria | ~90K | 1.01× | |
| 08 | Sicilia | ~500K | 0.99× | |
| 09 | Friuli-Venezia Giulia | ~100K | 0.99× | |
| 10 | Emilia-Romagna | ~400K | 0.98× | |
| 11 | Piedmont | ~400K | 0.98× | |
| 12 | Calabria | ~200K | 0.97× | |
| 13 | Marche | ~100K | 0.97× | |
| 14 | Trentino-Alto Adige/Südtirol | ~100K | 0.97× | |
| 15 | Veneto | ~400K | 0.96× | |
| 16 | Abruzzo | ~100K | 0.95× | |
| 17 | Campania | ~600K | 0.94× | |
| 18 | Sardinia | ~100K | 0.94× | |
| 19 | Liguria | ~100K | 0.94× | |
| 20 | Lazio | ~600K | 0.90× |
The strongest cross-interests of the Romance film audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Message in a Bottle (film) | Movies & TV | 3.87× | ||
| 02 | Google News | News | 2.24× | ||
| 03 | Insect | Pets & Animals | 1.80× | ||
| 04 | Culinary art | Arts & Culture | 1.77× | ||
| 05 | Candy | Food & Beverages | 1.76× | ||
| 06 | Genetics | Kids & Family | 1.72× | ||
| 07 | Quotation | Business & Career | 1.72× | ||
| 08 | Gender | Politics & Society | 1.68× | ||
| 09 | Girl | Kids & Family | 1.64× | ||
| 10 | SuperEnalotto | Games | 1.63× | ||
| 11 | Aphorism | Literature | 1.63× | ||
| 12 | Interpersonal relationship | Kids & Family | 1.62× | ||
| 13 | Human sexuality | Kids & Family | 1.62× | ||
| 14 | Short story | Literature | 1.62× | ||
| 15 | Metaphysics | Business & Career | 1.61× | ||
| 16 | Ancient history | Politics & Society | 1.60× | ||
| 17 | Novel | Literature | 1.59× | ||
| 18 | Tradition | Politics & Society | 1.59× | ||
| 19 | Arts and music | Arts & Culture | 1.54× | ||
| 20 | Grande Fratello | Movies & TV | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.43× | |
| Spirituality | BALANCE | 1.40× | |
| Individualism | JOY | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.81× | |
| Quality Awareness | PREMIUM | 0.84× | |
| Sustainability | BALANCE | 0.91× |
Romance film has an estimated audience of 5,638,393 people in Italy, concentrated in Lombardy and Lazio.
64.1% of Romance film fans are female, 35.9% are male, with an average age of 41.0 years.
Romance film fans show strongest brand affinity for Message in a Bottle (film) (3.87×), Arts and music (1.54×), and SuperEnalotto (1.63×) over the country average.
Romance film fans in Italy are most concentrated in Lombardy (reach ~1M), Lazio (reach ~600K), and Campania (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Romance film itself, the audience over-indexes on Arts and music (1.54×), SuperEnalotto (1.63×), Google News (2.24×), and Girl (1.64×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Romance film. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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