A data profile of the people who buy, follow and care about Gender in Italy — modelled from more than twelve digital signal sources. Gender has an estimated audience of 9,830,803 people in Italy.
The average Gender fan in Italy is 43.8 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Wikipedia, Genetics, Satire, with strongest over-indexing on Wikipedia (6.17× the country average).
Demographically, the Gender audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Gender fan in Italy is more female, around 43.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Gender profile in Italy.
68.3% are female, 31.7% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 68.3% |
| Male | 31.7% |
| Average age | 43.8 |
| Estimated audience size | 9,830,803 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 29% |
of the worldwide Gender audience comes from Italy.
| Country | Share |
|---|---|
| United States | 31.1% |
| Brazil | 8.8% |
| Italy | 8.1% |
Where the Gender audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Trentino-Alto Adige/Südtirol | ~200K | 1.20× | |
| 02 | Lazio | ~1.5M | 1.15× | |
| 03 | Sicilia | ~1M | 1.12× | |
| 04 | Sardinia | ~300K | 1.08× | |
| 05 | Veneto | ~800K | 1.04× | |
| 06 | Tuscany | ~700K | 1.04× | |
| 07 | Umbria | ~200K | 1.04× | |
| 08 | Campania | ~1M | 1.03× | |
| 09 | Lombardy | ~2M | 1.02× | |
| 10 | Piedmont | ~700K | 1.01× | |
| 11 | Emilia-Romagna | ~800K | 1.00× | |
| 12 | Calabria | ~300K | 1.00× | |
| 13 | Abruzzo | ~200K | 1.00× | |
| 14 | Friuli-Venezia Giulia | ~200K | 1.00× | |
| 15 | Puglia | ~700K | 0.99× | |
| 16 | Marche | ~200K | 0.99× | |
| 17 | Liguria | ~300K | 0.97× | |
| 18 | Molise | ~40K | 0.94× | |
| 19 | Aosta Valley | ~20K | 0.94× | |
| 20 | Basilicata | ~80K | 0.91× |
The strongest cross-interests of the Gender audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 6.17× | ||
| 02 | New Testament | Politics & Society | 4.29× | ||
| 03 | Satire | Literature | 4.11× | ||
| 04 | Improvisation | Music & Radio | 4.05× | ||
| 05 | Genetics | Kids & Family | 3.62× | ||
| 06 | Rose | Home & Garden | 2.58× | ||
| 07 | Doctor of Medicine | Business & Career | 2.55× | ||
| 08 | Sanremo Music Festival | Music & Radio | 2.54× | ||
| 09 | General practitioner | Health | 2.42× | ||
| 10 | Subscription business model | Shopping | 2.38× | ||
| 11 | Robert Redford | Movies & TV | 2.38× | ||
| 12 | Mediaset | Technology & Electronics | 2.29× | ||
| 13 | Milk | Food & Beverages | 1.84× | ||
| 14 | Volunteering | Politics & Society | 1.74× | ||
| 15 | Champagne | Food & Beverages | 1.74× | ||
| 16 | Musical theatre | Movies & TV | 1.73× | ||
| 17 | Adriatic Sea | Travel & Leisure | 1.70× | ||
| 18 | Singer-songwriter | Music & Radio | 1.64× | ||
| 19 | Coop | Food & Beverages | 1.61× | ||
| 20 | Instant messaging | Internet & Social Media | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.69× | |
| Quality Awareness | PREMIUM | 1.49× | |
| Individualism | JOY | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.73× | |
| Luxury Orientation | PREMIUM | 0.79× | |
| Healthy Lifestyle | BALANCE | 0.81× |
Gender has an estimated audience of 9,830,803 people in Italy, concentrated in Lombardy and Lazio.
68.3% of Gender fans are female, 31.7% are male, with an average age of 43.8 years.
Gender fans show strongest brand affinity for Wikipedia (6.17×), Genetics (3.62×), and Satire (4.11×) over the country average.
Gender fans in Italy are most concentrated in Lombardy (reach ~2M), Lazio (reach ~1.5M), and Campania (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Gender itself, the audience over-indexes on Genetics (3.62×), Satire (4.11×), Mediaset (2.29×), and New Testament (4.29×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Gender. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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