Gender Audience in Italy
Gender has an estimated audience of 9,830,803 people in Italy. 68.3% are female, 31.7% are male, average age 43.8. Top regions: Lombardy, Lazio, Campania. Top brand affinities: General practitioner, Instant messaging, Genetics, Robert Redford, Rose.
The average Gender fan in Italy is 43.8 years old, more female, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Campania. Top brand affinities include General practitioner, Instant messaging, Genetics, with strongest over-indexing on General practitioner (4.45× the country average). Demographically, the Gender audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Community Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Gender fans
| Metric | Value |
|---|---|
| Female | 68.3% |
| Male | 31.7% |
| Average age | 43.8 |
| Estimated audience size | 9,830,803 |
Audience persona
The typical Gender fan in Italy is more female, around 43.8 years old, with strong Community Orientation tendencies and a notable affinity for General practitioner.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 1,765,392 | 1.02× |
| Lazio | 1,398,724 | 1.16× |
| Campania | 1,137,002 | 1.03× |
| Sicilia | 973,116 | 1.14× |
| Veneto | 808,510 | 1.04× |
| Emilia-Romagna | 800,432 | 1× |
| Piedmont | 738,213 | 1.02× |
| Tuscany | 681,654 | 1.05× |
| Puglia | 665,482 | 0.98× |
| Sardinia | 305,015 | 1.11× |
| Calabria | 300,846 | 1× |
| Liguria | 262,682 | 0.95× |
| Marche | 240,552 | 0.98× |
| Trentino-Alto Adige/Südtirol | 236,681 | 1.27× |
| Abruzzo | 216,428 | 1× |
| Friuli-Venezia Giulia | 185,642 | 1× |
| Umbria | 170,154 | 1.07× |
| Basilicata | 69,435 | 0.77× |
| Molise | 35,782 | 0.77× |
| Aosta Valley | 16,124 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| General practitioner | 4.45× | Health |
| Instant messaging | 3.05× | Internet & Social Media |
| Genetics | 3.12× | Kids & Family |
| Robert Redford | 3.74× | Movies & TV |
| Rose | 4.33× | Home & Garden |
| Wikipedia | 2.55× | Internet & Social Media |
| Dentistry | 3.47× | Business & Career |
| Doctor of Medicine | 3.84× | Business & Career |
| New Testament | 4.74× | Politics & Society |
| Slovenia | 2.19× | Travel & Leisure |
| Google Maps | 1.83× | Internet & Social Media |
| Expert (company) | 2.66× | Shopping |
| Milk | 1.88× | Food & Beverages |
| Satire | 2.72× | Literature |
| Tattoos | 1.62× | Fashion & Accessoires |
| Meat | 1.68× | Food & Beverages |
| Mediaset | 2.09× | Technology & Electronics |
| Summer vacation | 2.11× | Travel & Leisure |
| Sanremo Music Festival | 2.25× | Music & Radio |
| corriere dello sport | 1.57× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.45 |
| Quality Awareness | PREMIUM | 1.33 |
| Spirituality | BALANCE | 1.24 |
| Extroversion | THRILL | 1.24 |
| Convenience Orientation | PREMIUM | 1.23 |
| Travelling | THRILL | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.1% |
| Brazil | 8.8% |
| Italy | 8.1% |
See Gender audiences in other countries
More Politics & Society audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
Frequently asked questions
How many fans does Gender have in Italy?
Gender has an estimated audience of 9,830,803 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of Gender fans?
68.3% of Gender fans are female, 31.7% are male, with an average age of 43.8 years.
Which brands do Gender fans like most?
Gender fans show strongest brand affinity for General practitioner (4.45×), Instant messaging (3.05×), and Genetics (3.12×) over the country average.
Where do Gender fans live in Italy?
Gender fans in Italy are most concentrated in Lombardy (reach 1,765,392), Lazio (reach 1,398,724), and Campania (reach 1,137,002). These three regions account for the largest share of the active audience.
What other brands do Gender fans also like?
Beyond Gender itself, the audience over-indexes on Instant messaging (3.05×), Genetics (3.12×), Robert Redford (3.74×), and Rose (4.33×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Gender. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.