Gender Audience in Germany

Demographics of Gender fans

Audience persona

The typical Gender fan in Germany is more female, around 38.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Satire.

Top regions in Germany

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Gender audiences in other countries

• Gender — United States
• Gender — United Kingdom
• Gender — France
• Gender — Italy
• Gender — Spain
• Gender — Brazil
• Gender — Japan
• Gender — South Korea
• Gender — India

More Politics & Society audiences in Germany

• Food and drink (39,623,635)
• Entertainment (39,502,829)
• Business and industry (39,157,865)
• Shopping and fashion (38,134,645)
• Arts and music (37,163,288)

Frequently asked questions

How many fans does Gender have in Germany?

Gender has an estimated audience of 2,654,585 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Gender fans?

67.2% of Gender fans are female, 32.8% are male, with an average age of 38.3 years.

Which brands do Gender fans like most?

Gender fans show strongest brand affinity for Satire (8.81×), RTL Television (5.34×), and German television comedy (8.91×) over the country average.

Where do Gender fans live in Germany?

Gender fans in Germany are most concentrated in Nordrhein-Westfalen (reach 631,091), Bayern (reach 409,862), and Baden-Württemberg (reach 370,818). These three regions account for the largest share of the active audience.

What other brands do Gender fans also like?

Beyond Gender itself, the audience over-indexes on RTL Television (5.34×), German television comedy (8.91×), Tagesschau (2.53×), and Western Union (4.87×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Gender. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.