Gender Audience in Germany
Gender has an estimated audience of 2,654,585 people in Germany. 67.2% are female, 32.8% are male, average age 38.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Škoda Kodiaq, Stradivarius, Commercial mortgage, Pleural effusion, Esra Erol.
The average Gender fan in Germany is 38.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Škoda Kodiaq, Stradivarius, Commercial mortgage, with strongest over-indexing on Škoda Kodiaq (4.65× the country average). Demographically, the Gender audience skews more female with an average age of 38.3, and over-indexes on personality traits such as LGBTQ+ Identity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Gender fans
| Metric | Value |
|---|---|
| Female | 67.2% |
| Male | 32.8% |
| Average age | 38.3 |
| Estimated audience size | 2,654,585 |
Audience persona
The typical Gender fan in Germany is more female, around 38.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Škoda Kodiaq.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 631,091 | 1.09× |
| Bayern | 409,862 | 0.96× |
| Baden-Württemberg | 370,818 | 1.02× |
| Niedersachsen | 280,942 | 1.09× |
| Hessen | 218,331 | 1.08× |
| Rheinland-Pfalz | 126,505 | 0.95× |
| Berlin | 125,470 | 1.06× |
| Sachsen | 123,990 | 0.95× |
| Schleswig-Holstein | 97,472 | 1.02× |
| Brandenburg | 81,005 | 0.98× |
| Sachsen-Anhalt | 60,953 | 0.89× |
| Hamburg | 59,688 | 0.99× |
| Thüringen | 59,116 | 0.87× |
| Mecklenburg-Vorpommern | 47,469 | 0.94× |
| Saarland | 34,468 | 1.06× |
| Bremen | 23,703 | 1.04× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Škoda Kodiaq | 4.65× | Cars & Mobility |
| Stradivarius | 1.97× | Shopping |
| Commercial mortgage | 2.15× | Business & Career |
| Pleural effusion | 3.04× | Health |
| Esra Erol | 4.68× | Movies & TV |
| Snow White (Fables) | 1.75× | Literature |
| Home Delivery | 2.1× | Food & Beverages |
| The Hunt (2012 film) | 2.75× | Movies & TV |
| Kaffe Fassett | 11× | Arts & Culture |
| Kodi (software) | 1.52× | Technology & Electronics |
| Krasnodar | 4.28× | Travel & Leisure |
| Celtic mythology | 2.7× | Arts & Culture |
| San Gil | 2.13× | Travel & Leisure |
| Coworking | 1.98× | Business & Career |
| Volvo V60 | 2.16× | Cars & Mobility |
| Homesteading | 2.82× | Home & Garden |
| Solo climbing | 1.6× | Sports |
| Huck (magazine) | 3.79× | Internet & Social Media |
| Cloppenburg | 1.6× | Travel & Leisure |
| Jason Clarke (actor) | 1.64× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.63 |
| Community Orientation | OPEN | 1.39 |
| Sports Activity | POWER | 1.34 |
| Tradition | CONSERVATISM | 1.3 |
| Mindfulness | BALANCE | 1.28 |
| Extroversion | THRILL | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.1% |
| Brazil | 8.8% |
| Italy | 8.1% |
See Gender audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Gender have in Germany?
Gender has an estimated audience of 2,654,585 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Gender fans?
67.2% of Gender fans are female, 32.8% are male, with an average age of 38.3 years.
Which brands do Gender fans like most?
Gender fans show strongest brand affinity for Škoda Kodiaq (4.65×), Stradivarius (1.97×), and Commercial mortgage (2.15×) over the country average.
Where do Gender fans live in Germany?
Gender fans in Germany are most concentrated in Nordrhein-Westfalen (reach 631,091), Bayern (reach 409,862), and Baden-Württemberg (reach 370,818). These three regions account for the largest share of the active audience.
What other brands do Gender fans also like?
Beyond Gender itself, the audience over-indexes on Stradivarius (1.97×), Commercial mortgage (2.15×), Pleural effusion (3.04×), and Esra Erol (4.68×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Gender. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.