A data profile of the people who buy, follow and care about Gender in India — modelled from more than twelve digital signal sources. Gender has an estimated audience of 4,174,812 people in India.
Gender has an estimated audience of 4,174,812 people in India. 44.7% are female, 55.3% are male, average age 34.9. Top brand affinities: Genetics, Instant messaging, Hindi, Superman, Vanessa Kirby.
Top brand affinities include Genetics, Instant messaging, Hindi, with strongest over-indexing on Genetics (10.69× the country average).
Demographically, the Gender audience skews more male with an average age of 34.9, and over-indexes on personality traits such as Early Adopter Mentality, Convenience Orientation.
The typical Gender fan in India is more male, around 34.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Genetics.
The key figures that characterise the Gender profile in India.
44.7% are female, 55.3% are male, average age 34.9.
| Metric | Value |
|---|---|
| Female | 44.7% |
| Male | 55.3% |
| Average age | 34.9 |
| Estimated audience size | 4,174,812 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 30% | |
| 30-39 | 22% | |
| 40-49 | 15% | |
| 50+ | 10% |
of the worldwide Gender audience comes from India.
| Country | Share |
|---|---|
| United States | 31.1% |
| Brazil | 8.8% |
| Italy | 8.1% |
The strongest cross-interests of the Gender audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Genetics | Kids & Family | 10.69× | ||
| 02 | Vanessa Kirby | Movies & TV | 9.54× | ||
| 03 | BP | Cars & Mobility | 4.85× | ||
| 04 | Leather | Fashion & Accessoires | 3.64× | ||
| 05 | Kashmir | Fashion & Accessoires | 3.31× | ||
| 06 | Cabinetry | Home & Garden | 2.97× | ||
| 07 | True Detective | Movies & TV | 2.93× | ||
| 08 | Pizza | Food & Beverages | 2.70× | ||
| 09 | Necklace | Fashion & Accessoires | 2.29× | ||
| 10 | Bracelet | Fashion & Accessoires | 2.24× | ||
| 11 | Instant messaging | Internet & Social Media | 2.20× | ||
| 12 | Trousers | Fashion & Accessoires | 2.17× | ||
| 13 | Men's clothing | Fashion & Accessoires | 2.12× | ||
| 14 | Technology & Electronics | 1.85× | |||
| 15 | Superman | Movies & TV | 1.77× | ||
| 16 | Shoes | Fashion & Accessoires | 1.76× | ||
| 17 | Harry Potter | Movies & TV | 1.67× | ||
| 18 | Spas | Beauty & Wellness | 1.66× | ||
| 19 | Hindi | Politics & Society | 1.63× | ||
| 20 | Psychology | Business & Career | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.79× | |
| Convenience Orientation | PREMIUM | 1.70× | |
| Career Orientation | POWER | 1.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.62× | |
| Need for Security | CONSERVATISM | 0.68× | |
| Creativity | OPEN | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Gender. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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