A data profile of the people who buy, follow and care about Gender in Ireland — modelled from more than twelve digital signal sources. Gender has an estimated audience of 738,673 people in Ireland.
Gender has an estimated audience of 738,673 people in Ireland. 77.0% are female, 23.0% are male, average age 42.8. Top brand affinities: Skirt, Men's clothing, Spas, Hairstyle, TK Maxx.
Top brand affinities include Skirt, Men's clothing, Spas, with strongest over-indexing on Skirt (2.16× the country average).
Demographically, the Gender audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Indulgence, Design Affinity.
The typical Gender fan in Ireland is more female, around 42.8 years old, with strong Indulgence tendencies and a notable affinity for Skirt.
The key figures that characterise the Gender profile in Ireland.
77.0% are female, 23.0% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 77.0% |
| Male | 23.0% |
| Average age | 42.8 |
| Estimated audience size | 738,673 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 22% | |
| 40-49 | 26% | |
| 50+ | 25% |
of the worldwide Gender audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 31.1% |
| Brazil | 8.8% |
| Italy | 8.1% |
The strongest cross-interests of the Gender audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Skirt | Fashion & Accessoires | 2.16× | ||
| 02 | Concealer | Beauty & Wellness | 1.94× | ||
| 03 | Lip gloss | Beauty & Wellness | 1.94× | ||
| 04 | Face powder | Beauty & Wellness | 1.94× | ||
| 05 | Wedding dress | Fashion & Accessoires | 1.86× | ||
| 06 | Men's clothing | Fashion & Accessoires | 1.79× | ||
| 07 | Bracelet | Fashion & Accessoires | 1.79× | ||
| 08 | Waxing | Beauty & Wellness | 1.79× | ||
| 09 | Eyelash extensions | Beauty & Wellness | 1.77× | ||
| 10 | Leggings | Fashion & Accessoires | 1.76× | ||
| 11 | Charlotte Tilbury | Beauty & Wellness | 1.73× | ||
| 12 | Anti-aging cream | Beauty & Wellness | 1.70× | ||
| 13 | Manicure | Beauty & Wellness | 1.67× | ||
| 14 | Hair removal | Beauty & Wellness | 1.67× | ||
| 15 | Hairstyle | Beauty & Wellness | 1.63× | ||
| 16 | Zara | Shopping | 1.59× | ||
| 17 | TK Maxx | Shopping | 1.58× | ||
| 18 | Spas | Beauty & Wellness | 1.57× | ||
| 19 | Desserts | Food & Beverages | 1.53× | ||
| 20 | Walking | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.45× | |
| Design Affinity | PREMIUM | 1.42× | |
| Convenience Orientation | PREMIUM | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.77× | |
| Social Media Usage | JOY | 0.90× | |
| Need for Security | CONSERVATISM | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Gender. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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