A data profile of the people who buy, follow and care about Gender in Portugal — modelled from more than twelve digital signal sources. Gender has an estimated audience of 1,988,200 people in Portugal.
Gender has an estimated audience of 1,988,200 people in Portugal. 77.2% are female, 22.8% are male, average age 46.3. Top brand affinities: WhatsApp, Primark, EasyJet, Lingerie, Black Friday (shopping).
Top brand affinities include WhatsApp, Primark, EasyJet, with strongest over-indexing on WhatsApp (1.53× the country average).
Demographically, the Gender audience skews more female with an average age of 46.3, and over-indexes on personality traits such as Family Orientation, Quality Awareness.
The typical Gender fan in Portugal is more female, around 46.3 years old, with strong Family Orientation tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Gender profile in Portugal.
77.2% are female, 22.8% are male, average age 46.3.
| Metric | Value |
|---|---|
| Female | 77.2% |
| Male | 22.8% |
| Average age | 46.3 |
| Estimated audience size | 1,988,200 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 12% | |
| 30-39 | 19% | |
| 40-49 | 30% | |
| 50+ | 33% |
of the worldwide Gender audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 31.1% |
| Brazil | 8.8% |
| Italy | 8.1% |
The strongest cross-interests of the Gender audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cortefiel | Fashion & Accessoires | 2.57× | ||
| 02 | Leggings | Fashion & Accessoires | 2.12× | ||
| 03 | Primark | Shopping | 1.95× | ||
| 04 | Anti-aging cream | Beauty & Wellness | 1.95× | ||
| 05 | Bedroom furniture | Home & Garden | 1.95× | ||
| 06 | Microwave oven | Home & Garden | 1.85× | ||
| 07 | H&M | Shopping | 1.82× | ||
| 08 | Lingerie | Fashion & Accessoires | 1.78× | ||
| 09 | Costume jewelry | Fashion & Accessoires | 1.78× | ||
| 10 | Art jewelry | Fashion & Accessoires | 1.77× | ||
| 11 | Black Friday (shopping) | Shopping | 1.76× | ||
| 12 | EDreams | Travel & Leisure | 1.60× | ||
| 13 | Children's clothing | Fashion & Accessoires | 1.58× | ||
| 14 | Bikini | Fashion & Accessoires | 1.58× | ||
| 15 | Child care | Kids & Family | 1.58× | ||
| 16 | Romance novels | Literature | 1.58× | ||
| 17 | EasyJet | Travel & Leisure | 1.55× | ||
| 18 | Internet & Social Media | 1.53× | |||
| 19 | Mango | Shopping | 1.51× | ||
| 20 | Pizza | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.58× | |
| Quality Awareness | PREMIUM | 1.56× | |
| Design Affinity | PREMIUM | 1.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.91× | |
| Risk Appetite | THRILL | 0.92× | |
| Need for Security | CONSERVATISM | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Gender. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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