A data profile of the people who buy, follow and care about Mango in Portugal — modelled from more than twelve digital signal sources. Mango has an estimated audience of 1,701,072 people in Portugal.
The average Mango fan in Portugal is 43.4 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Braga District.
Top brand affinities include IKEA, Stradivarius, El Corte Inglés, with strongest over-indexing on IKEA (1.62× the country average).
Demographically, the Mango audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Mango fan in Portugal is more female, around 43.4 years old, with strong Design Affinity tendencies and a notable affinity for IKEA.
The key figures that characterise the Mango profile in Portugal.
78.3% are female, 21.7% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 78.3% |
| Male | 21.7% |
| Average age | 43.4 |
| Estimated audience size | 1,701,072 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 27% |
Where the Mango audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Braga District | ~200K | 1.38× | |
| 02 | Lisbon District | ~700K | 1.36× | |
| 03 | Porto District | ~500K | 1.30× | |
| 04 | Santarém District | ~100K | 1.30× | |
| 05 | Évora District | ~30K | 1.17× | |
| 06 | Madeira | ~50K | 1.05× | |
| 07 | Azores | ~50K | 1.04× | |
| 08 | Leiria District | ~90K | 1.01× | |
| 09 | Guarda District | ~20K | 1.01× | |
| 10 | Aveiro District | ~100K | 0.96× | |
| 11 | Bragança District | ~20K | 0.96× | |
| 12 | Coimbra District | ~80K | 0.94× | |
| 13 | Viseu District | ~60K | 0.94× | |
| 14 | Setúbal District | ~200K | 0.93× | |
| 15 | Viana do Castelo District | ~40K | 0.91× | |
| 16 | Beja District | ~20K | 0.88× | |
| 17 | Faro District | ~90K | 0.85× | |
| 18 | Vila Real District | ~30K | 0.84× | |
| 19 | Portalegre District | ~10K | 0.77× | |
| 20 | Castelo Branco District | ~20K | 0.73× |
The strongest cross-interests of the Mango audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bershka | Shopping | 2.40× | ||
| 02 | Oysho | Fashion & Accessoires | 2.40× | ||
| 03 | Stradivarius | Shopping | 2.35× | ||
| 04 | Pajamas | Fashion & Accessoires | 2.08× | ||
| 05 | Primark | Shopping | 2.05× | ||
| 06 | H&M | Shopping | 1.89× | ||
| 07 | Trousers | Fashion & Accessoires | 1.75× | ||
| 08 | Sewing | Home & Garden | 1.73× | ||
| 09 | El Corte Inglés | Shopping | 1.69× | ||
| 10 | Men's clothing | Fashion & Accessoires | 1.68× | ||
| 11 | Lingerie | Fashion & Accessoires | 1.67× | ||
| 12 | IKEA | Home & Garden | 1.62× | ||
| 13 | Zara | Shopping | 1.61× | ||
| 14 | Mattress | Home & Garden | 1.61× | ||
| 15 | Women's clothing | Fashion & Accessoires | 1.60× | ||
| 16 | Modern architecture | Arts & Culture | 1.60× | ||
| 17 | Leroy Merlin | Shopping | 1.56× | ||
| 18 | Skirt | Fashion & Accessoires | 1.55× | ||
| 19 | Parfois (fashion accessories) | Fashion & Accessoires | 1.54× | ||
| 20 | Flower | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.45× | |
| Luxury Orientation | PREMIUM | 1.27× | |
| Creativity | OPEN | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.72× | |
| Risk Appetite | THRILL | 0.77× | |
| Need for Security | CONSERVATISM | 0.79× |
Mango's target market in Portugal covers an estimated 1,701,072 people, concentrated in Lisbon District and Porto District.
78.3% of the Mango audience are female, 21.7% are male, with an average age of 43.4 years.
Mango fans show strongest brand affinity for IKEA (1.62×), Stradivarius (2.35×), and El Corte Inglés (1.69×) over the country average.
Mango fans in Portugal are most concentrated in Lisbon District (reach ~700K), Porto District (reach ~500K), and Braga District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Mango itself, the audience over-indexes on Stradivarius (2.35×), El Corte Inglés (1.69×), Primark (2.05×), and Women's clothing (1.6×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Mango. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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