A data profile of the people who buy, follow and care about Mango in Italy — modelled from more than twelve digital signal sources. Mango has an estimated audience of 4,848,576 people in Italy.
The average Mango fan in Italy is 40.3 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Sicilia.
Top brand affinities include Black Friday (shopping), Pinterest, The Bold and the Beautiful, with strongest over-indexing on Black Friday (shopping) (1.73× the country average).
Demographically, the Mango audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Extroversion, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Mango fan in Italy is more female, around 40.3 years old, with strong Extroversion tendencies and a notable affinity for Black Friday (shopping).
The key figures that characterise the Mango profile in Italy.
75.7% are female, 24.3% are male, average age 40.3.
| Metric | Value |
|---|---|
| Female | 75.7% |
| Male | 24.3% |
| Average age | 40.3 |
| Estimated audience size | 4,848,576 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 22% |
Where the Mango audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~1M | 1.36× | |
| 02 | Lazio | ~700K | 1.28× | |
| 03 | Calabria | ~200K | 1.27× | |
| 04 | Puglia | ~400K | 1.18× | |
| 05 | Sicilia | ~500K | 1.17× | |
| 06 | Tuscany | ~400K | 1.17× | |
| 07 | Emilia-Romagna | ~400K | 1.11× | |
| 08 | Veneto | ~400K | 1.09× | |
| 09 | Piedmont | ~400K | 1.08× | |
| 10 | Liguria | ~100K | 1.03× | |
| 11 | Sardinia | ~100K | 1.01× | |
| 12 | Umbria | ~70K | 0.98× | |
| 13 | Basilicata | ~40K | 0.94× | |
| 14 | Marche | ~100K | 0.90× | |
| 15 | Trentino-Alto Adige/Südtirol | ~80K | 0.87× | |
| 16 | Friuli-Venezia Giulia | ~80K | 0.86× | |
| 17 | Abruzzo | ~90K | 0.85× | |
| 18 | Campania | ~400K | 0.77× | |
| 19 | Molise | ~10K | 0.65× | |
| 20 | Aosta Valley | ~6K | 0.48× |
The strongest cross-interests of the Mango audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | The Bold and the Beautiful | Movies & TV | 2.30× | ||
| 02 | Makeup Tutorials | Beauty & Wellness | 2.06× | ||
| 03 | Earring | Fashion & Accessoires | 2.03× | ||
| 04 | Wedding ring | Fashion & Accessoires | 2.03× | ||
| 05 | Calzedonia | Fashion & Accessoires | 1.91× | ||
| 06 | H&M | Shopping | 1.84× | ||
| 07 | Skirt | Fashion & Accessoires | 1.80× | ||
| 08 | TEZENIS | Fashion & Accessoires | 1.74× | ||
| 09 | Black Friday (shopping) | Shopping | 1.73× | ||
| 10 | Primark | Shopping | 1.72× | ||
| 11 | Fashion show | Fashion & Accessoires | 1.65× | ||
| 12 | Internet & Social Media | 1.64× | |||
| 13 | EasyJet | Travel & Leisure | 1.62× | ||
| 14 | Bracelet | Fashion & Accessoires | 1.60× | ||
| 15 | Bikini | Fashion & Accessoires | 1.60× | ||
| 16 | Sephora | Shopping | 1.59× | ||
| 17 | Intimissimi | Fashion & Accessoires | 1.59× | ||
| 18 | Uomini e Donne | Movies & TV | 1.52× | ||
| 19 | Ryanair | Travel & Leisure | 1.51× | ||
| 20 | Children's clothing | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.23× | |
| Price Sensitivity | PREMIUM | 1.23× | |
| Luxury Orientation | PREMIUM | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.73× | |
| Patriotism | CONSERVATISM | 0.74× | |
| Spirituality | BALANCE | 0.76× |
Mango's target market in Italy covers an estimated 4,848,576 people, concentrated in Lombardy and Lazio.
75.7% of the Mango audience are female, 24.3% are male, with an average age of 40.3 years.
Mango fans show strongest brand affinity for Black Friday (shopping) (1.73×), Pinterest (1.64×), and The Bold and the Beautiful (2.3×) over the country average.
Mango fans in Italy are most concentrated in Lombardy (reach ~1M), Lazio (reach ~700K), and Sicilia (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Mango itself, the audience over-indexes on Pinterest (1.64×), The Bold and the Beautiful (2.3×), H&M (1.84×), and Skirt (1.8×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Mango. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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