A data profile of the people who buy, follow and care about Mango in United Kingdom — modelled from more than twelve digital signal sources. Mango has an estimated audience of 3,114,557 people in United Kingdom.
The average Mango fan in United Kingdom is 41.2 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Dunelm, Expensive Taste, Home Bargains, with strongest over-indexing on Dunelm (3.71× the country average).
Demographically, the Mango audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Price Sensitivity, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Mango fan in United Kingdom is more female, around 41.2 years old, with strong Price Sensitivity tendencies and a notable affinity for Dunelm.
The key figures that characterise the Mango profile in United Kingdom.
77.8% are female, 22.2% are male, average age 41.2.
| Metric | Value |
|---|---|
| Female | 77.8% |
| Male | 22.2% |
| Average age | 41.2 |
| Estimated audience size | 3,114,557 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 23% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 24% |
Where the Mango audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~2.5M | 1.52× | |
| 02 | West Midlands | ~200K | 1.43× | |
| 03 | Yorkshire and the Humber | ~300K | 1.33× | |
| 04 | South East | ~500K | 1.31× | |
| 05 | North East | ~100K | 1.26× | |
| 06 | Northern Ireland | ~90K | 1.00× | |
| 07 | Scotland | ~200K | 0.91× | |
| 08 | East of England | ~200K | 0.88× | |
| 09 | South West | ~200K | 0.68× | |
| 10 | East Midlands | ~100K | 0.65× | |
| 11 | Wales | ~100K | 0.57× | |
| 12 | North West | ~200K | 0.47× |
The strongest cross-interests of the Mango audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Purchase discount | Shopping | 4.95× | ||
| 02 | Expensive Taste | Business & Career | 4.52× | ||
| 03 | Dunelm | Home & Garden | 3.71× | ||
| 04 | Vue Cinemas | Movies & TV | 3.31× | ||
| 05 | Property finder | Home & Garden | 3.27× | ||
| 06 | NatWest | Business & Career | 3.09× | ||
| 07 | We Buy Any Car | Cars & Mobility | 3.08× | ||
| 08 | Home Bargains | Shopping | 3.05× | ||
| 09 | Hobbycraft | Home & Garden | 3.05× | ||
| 10 | Sky Bet | Games | 2.79× | ||
| 11 | Gala Bingo | Games | 2.67× | ||
| 12 | Skirt | Fashion & Accessoires | 2.57× | ||
| 13 | Betfred | Games | 2.47× | ||
| 14 | Toolstation | Home & Garden | 2.29× | ||
| 15 | Morrisons | Food & Beverages | 2.21× | ||
| 16 | Trousers | Fashion & Accessoires | 2.18× | ||
| 17 | Matalan | Shopping | 2.17× | ||
| 18 | Men's clothing | Fashion & Accessoires | 2.09× | ||
| 19 | Boutiques | Fashion & Accessoires | 1.93× | ||
| 20 | Jewelry | Fashion & Accessoires | 1.80× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.88× | |
| Community Orientation | OPEN | 1.63× | |
| Indulgence | JOY | 1.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.80× | |
| Patriotism | CONSERVATISM | 0.86× | |
| Risk Appetite | THRILL | 0.88× |
Mango's target market in United Kingdom covers an estimated 3,114,557 people, concentrated in England and South East.
77.8% of the Mango audience are female, 22.2% are male, with an average age of 41.2 years.
Mango fans show strongest brand affinity for Dunelm (3.71×), Expensive Taste (4.52×), and Home Bargains (3.05×) over the country average.
Mango fans in United Kingdom are most concentrated in England (reach ~2.5M), South East (reach ~500K), and Yorkshire and the Humber (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Mango itself, the audience over-indexes on Expensive Taste (4.52×), Home Bargains (3.05×), NatWest (3.09×), and Sky Bet (2.79×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Mango. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.