A data profile of the people who buy, follow and care about Men's clothing in United Kingdom — modelled from more than twelve digital signal sources. Men's clothing has an estimated audience of 14,473,497 people in United Kingdom.
The average Men's clothing fan in United Kingdom is 43.5 years old, more female, and lives primarily in England.
The audience is concentrated in England, Scotland, Wales.
Top brand affinities include Skirt, Jacket, Blouse, with strongest over-indexing on Skirt (1.76× the country average).
Demographically, the Men's clothing audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Design Affinity, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Men's clothing fan in United Kingdom is more female, around 43.5 years old, with strong Design Affinity tendencies and a notable affinity for Skirt.
The key figures that characterise the Men's clothing profile in United Kingdom.
68.3% are female, 31.7% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 68.3% |
| Male | 31.7% |
| Average age | 43.5 |
| Estimated audience size | 14,473,497 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 31% |
of the worldwide Men's clothing audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 19.3% |
| Japan | 8.9% |
| Brazil | 6.2% |
Where the Men's clothing audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~11M | 2.83× | |
| 02 | Wales | ~1.5M | 1.78× | |
| 03 | Northern Ireland | ~700K | 1.68× | |
| 04 | Scotland | ~2M | 1.65× | |
| 05 | West Midlands | ~500K | 0.77× | |
| 06 | Yorkshire and the Humber | ~800K | 0.71× | |
| 07 | North East | ~300K | 0.57× | |
| 08 | South West | ~500K | 0.46× | |
| 09 | East Midlands | ~500K | 0.46× | |
| 10 | East of England | ~600K | 0.45× | |
| 11 | South East | ~800K | 0.43× | |
| 12 | North West | ~500K | 0.31× |
The strongest cross-interests of the Men's clothing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wakeboarding | Sports | 2.13× | ||
| 02 | Blouse | Fashion & Accessoires | 1.82× | ||
| 03 | Jacket | Fashion & Accessoires | 1.77× | ||
| 04 | Skirt | Fashion & Accessoires | 1.76× | ||
| 05 | Coat (clothing) | Fashion & Accessoires | 1.76× | ||
| 06 | Sweater | Fashion & Accessoires | 1.66× | ||
| 07 | Shorts | Fashion & Accessoires | 1.63× | ||
| 08 | Handmade Crafts | Kids & Family | 1.63× | ||
| 09 | Outerwear | Fashion & Accessoires | 1.62× | ||
| 10 | Denim | Fashion & Accessoires | 1.61× | ||
| 11 | Suit (clothing) | Fashion & Accessoires | 1.59× | ||
| 12 | Linen | Fashion & Accessoires | 1.59× | ||
| 13 | Levi Strauss & Co. | Fashion & Accessoires | 1.58× | ||
| 14 | Ring (jewellery) | Fashion & Accessoires | 1.57× | ||
| 15 | Istanbul | Travel & Leisure | 1.57× | ||
| 16 | Frock | Fashion & Accessoires | 1.56× | ||
| 17 | Jeans | Fashion & Accessoires | 1.53× | ||
| 18 | Bikini | Fashion & Accessoires | 1.53× | ||
| 19 | Gown | Fashion & Accessoires | 1.51× | ||
| 20 | Workwear | Fashion & Accessoires | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.08× | |
| Mindfulness | BALANCE | 1.07× | |
| Creativity | OPEN | 1.04× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.79× | |
| Convenience Orientation | PREMIUM | 0.80× | |
| Need for Security | CONSERVATISM | 0.81× |
Men's clothing has an estimated audience of 14,473,497 people in United Kingdom, concentrated in England and Scotland.
68.3% of Men's clothing fans are female, 31.7% are male, with an average age of 43.5 years.
Men's clothing fans show strongest brand affinity for Skirt (1.76×), Jacket (1.77×), and Blouse (1.82×) over the country average.
Men's clothing fans in United Kingdom are most concentrated in England (reach ~11M), Scotland (reach ~2M), and Wales (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Men's clothing itself, the audience over-indexes on Jacket (1.77×), Blouse (1.82×), Suit (clothing) (1.59×), and Coat (clothing) (1.76×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Men's clothing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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