Men's clothing Audience in United Kingdom
Men's clothing has an estimated audience of 14,473,497 people in United Kingdom. 68.3% are female, 31.7% are male, average age 43.5. Top regions: England, Scotland, Wales. Top brand affinities: Skirt, Jacket, Blouse, Suit (clothing), Coat (clothing).
The average Men's clothing fan in United Kingdom is 43.5 years old, more female, and lives primarily in England. The audience is concentrated in England, Scotland, Wales. Top brand affinities include Skirt, Jacket, Blouse, with strongest over-indexing on Skirt (1.76× the country average). Demographically, the Men's clothing audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Indulgence, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Men's clothing fans
| Metric | Value |
|---|---|
| Female | 68.3% |
| Male | 31.7% |
| Average age | 43.5 |
| Estimated audience size | 14,473,497 |
Audience persona
The typical Men's clothing fan in United Kingdom is more female, around 43.5 years old, with strong Indulgence tendencies and a notable affinity for Skirt.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 10,855,123 | 2.83× |
| Scotland | 2,166,086 | 1.66× |
| Wales | 1,492,358 | 1.81× |
| Yorkshire and the Humber | 823,404 | 0.71× |
| South East | 801,807 | 0.41× |
| Northern Ireland | 762,341 | 1.71× |
| East of England | 570,355 | 0.43× |
| South West | 513,427 | 0.43× |
| West Midlands | 473,233 | 0.76× |
| North West | 430,851 | 0.28× |
| East Midlands | 430,595 | 0.42× |
| North East | 306,717 | 0.54× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Skirt | 1.76× | Fashion & Accessoires |
| Jacket | 1.77× | Fashion & Accessoires |
| Blouse | 1.82× | Fashion & Accessoires |
| Suit (clothing) | 1.59× | Fashion & Accessoires |
| Coat (clothing) | 1.76× | Fashion & Accessoires |
| Jeans | 1.53× | Fashion & Accessoires |
| Shorts | 1.63× | Fashion & Accessoires |
| Gown | 1.51× | Fashion & Accessoires |
| Sweater | 1.66× | Fashion & Accessoires |
| Ring (jewellery) | 1.57× | Fashion & Accessoires |
| Frock | 1.56× | Fashion & Accessoires |
| Denim | 1.61× | Fashion & Accessoires |
| Linen | 1.59× | Fashion & Accessoires |
| Outerwear | 1.62× | Fashion & Accessoires |
| Workwear | 1.51× | Fashion & Accessoires |
| Wakeboarding | 2.13× | Sports |
| Handmade Crafts | 1.63× | Kids & Family |
| Bikini | 1.53× | Fashion & Accessoires |
| Istanbul | 1.57× | Travel & Leisure |
| Levi Strauss & Co. | 1.58× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.54 |
| Luxury Orientation | PREMIUM | 1.47 |
| Price Sensitivity | PREMIUM | 1.37 |
| Design Affinity | PREMIUM | 1.34 |
| Individualism | JOY | 1.25 |
| Creativity | OPEN | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.3% |
| Japan | 8.9% |
| Brazil | 6.2% |
See Men's clothing audiences in other countries
More Fashion & Accessoires audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Men's clothing have in United Kingdom?
Men's clothing has an estimated audience of 14,473,497 people in United Kingdom, concentrated in England and Scotland.
What is the gender split and age of Men's clothing fans?
68.3% of Men's clothing fans are female, 31.7% are male, with an average age of 43.5 years.
Which brands do Men's clothing fans like most?
Men's clothing fans show strongest brand affinity for Skirt (1.76×), Jacket (1.77×), and Blouse (1.82×) over the country average.
Where do Men's clothing fans live in United Kingdom?
Men's clothing fans in United Kingdom are most concentrated in England (reach 10,855,123), Scotland (reach 2,166,086), and Wales (reach 1,492,358). These three regions account for the largest share of the active audience.
What other brands do Men's clothing fans also like?
Beyond Men's clothing itself, the audience over-indexes on Jacket (1.77×), Blouse (1.82×), Suit (clothing) (1.59×), and Coat (clothing) (1.76×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Men's clothing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.