A data profile of the people who buy, follow and care about Istanbul in United Kingdom — modelled from more than twelve digital signal sources. Istanbul has an estimated audience of 3,273,063 people in United Kingdom.
The average Istanbul fan in United Kingdom is 41.7 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Breaking news, Wikipedia, Starter home, with strongest over-indexing on Breaking news (2.88× the country average).
Demographically, the Istanbul audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Mindfulness, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Istanbul fan in United Kingdom is more female, around 41.7 years old, with strong Mindfulness tendencies and a notable affinity for Breaking news.
The key figures that characterise the Istanbul profile in United Kingdom.
55.9% are female, 44.1% are male, average age 41.7.
| Metric | Value |
|---|---|
| Female | 55.9% |
| Male | 44.1% |
| Average age | 41.7 |
| Estimated audience size | 3,273,063 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 21% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 24% |
of the worldwide Istanbul audience comes from United Kingdom.
| Country | Share |
|---|---|
| Turkey | 7.2% |
| Germany | 5.5% |
| United States | 4.4% |
Where the Istanbul audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~2.5M | 1.64× | |
| 02 | West Midlands | ~200K | 1.44× | |
| 03 | Yorkshire and the Humber | ~400K | 1.38× | |
| 04 | South East | ~500K | 1.11× | |
| 05 | North East | ~100K | 1.10× | |
| 06 | Scotland | ~300K | 0.90× | |
| 07 | East of England | ~300K | 0.88× | |
| 08 | South West | ~200K | 0.86× | |
| 09 | East Midlands | ~200K | 0.80× | |
| 10 | Wales | ~100K | 0.74× | |
| 11 | Northern Ireland | ~70K | 0.74× | |
| 12 | North West | ~200K | 0.46× |
The strongest cross-interests of the Istanbul audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Recep Tayyip Erdoğan | Politics & Society | 17.01× | ||
| 02 | Carrefour | Shopping | 9.72× | ||
| 03 | Bodrum | Travel & Leisure | 7.89× | ||
| 04 | Gated community | Home & Garden | 7.05× | ||
| 05 | Chat room | Internet & Social Media | 5.72× | ||
| 06 | Turkish Airlines | Travel & Leisure | 5.71× | ||
| 07 | The Holiday | Movies & TV | 4.25× | ||
| 08 | Starter home | Home & Garden | 3.40× | ||
| 09 | YouTube Music | Internet & Social Media | 3.23× | ||
| 10 | CNN | Movies & TV | 2.90× | ||
| 11 | Breaking news | Movies & TV | 2.88× | ||
| 12 | Dubai | Travel & Leisure | 2.76× | ||
| 13 | Wikipedia | Internet & Social Media | 2.73× | ||
| 14 | Vodafone | Technology & Electronics | 2.53× | ||
| 15 | Internet & Social Media | 2.02× | |||
| 16 | EBay | Shopping | 1.77× | ||
| 17 | Skirt | Fashion & Accessoires | 1.72× | ||
| 18 | Energy | Home & Garden | 1.71× | ||
| 19 | New Look | Fashion & Accessoires | 1.64× | ||
| 20 | Men's clothing | Fashion & Accessoires | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.01× | |
| Quality Awareness | PREMIUM | 1.52× | |
| Individualism | JOY | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.84× | |
| Creativity | OPEN | 0.85× | |
| Extroversion | THRILL | 0.92× |
Istanbul has an estimated audience of 3,273,063 people in United Kingdom, concentrated in England and South East.
55.9% of Istanbul fans are female, 44.1% are male, with an average age of 41.7 years.
Istanbul fans show strongest brand affinity for Breaking news (2.88×), Wikipedia (2.73×), and Starter home (3.4×) over the country average.
Istanbul fans in United Kingdom are most concentrated in England (reach ~2.5M), South East (reach ~500K), and Yorkshire and the Humber (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Istanbul itself, the audience over-indexes on Wikipedia (2.73×), Starter home (3.4×), Gated community (7.05×), and Bodrum (7.89×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Istanbul. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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