A data profile of the people who buy, follow and care about Istanbul in Spain — modelled from more than twelve digital signal sources. Istanbul has an estimated audience of 2,658,928 people in Spain.
Istanbul has an estimated audience of 2,658,928 people in Spain. 57.5% are female, 42.5% are male, average age 43.9. Top brand affinities: WhatsApp, Iberia (airline), Religion, Refrigerator, Discount stores.
Top brand affinities include WhatsApp, Iberia (airline), Religion, with strongest over-indexing on WhatsApp (2.27× the country average).
Demographically, the Istanbul audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Quality Awareness, Spirituality.
The typical Istanbul fan in Spain is more female, around 43.9 years old, with strong Quality Awareness tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Istanbul profile in Spain.
57.5% are female, 42.5% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 57.5% |
| Male | 42.5% |
| Average age | 43.9 |
| Estimated audience size | 2,658,928 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 29% |
of the worldwide Istanbul audience comes from Spain.
| Country | Share |
|---|---|
| Turkey | 7.2% |
| Germany | 5.5% |
| United States | 4.4% |
The strongest cross-interests of the Istanbul audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Baking powder | Food & Beverages | 3.95× | ||
| 02 | Betfair | Games | 3.16× | ||
| 03 | Satire | Literature | 3.12× | ||
| 04 | Virtual reality | Technology & Electronics | 2.99× | ||
| 05 | Refrigerator | Home & Garden | 2.77× | ||
| 06 | Dentistry | Business & Career | 2.42× | ||
| 07 | Solar energy | Home & Garden | 2.39× | ||
| 08 | Internet & Social Media | 2.27× | |||
| 09 | Hypermarket | Shopping | 2.01× | ||
| 10 | Religion | Business & Career | 1.98× | ||
| 11 | Distilled beverage | Food & Beverages | 1.90× | ||
| 12 | Innovation | Business & Career | 1.90× | ||
| 13 | Iberia (airline) | Travel & Leisure | 1.89× | ||
| 14 | Skirt | Fashion & Accessoires | 1.81× | ||
| 15 | Home Appliances | Home & Garden | 1.70× | ||
| 16 | Carrefour | Shopping | 1.67× | ||
| 17 | Discount stores | Shopping | 1.65× | ||
| 18 | Documentary movies | Movies & TV | 1.62× | ||
| 19 | Flower | Home & Garden | 1.52× | ||
| 20 | Barbecue | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.04× | |
| Spirituality | BALANCE | 1.41× | |
| Travelling | THRILL | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.78× | |
| Patriotism | CONSERVATISM | 0.86× | |
| Design Affinity | PREMIUM | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Istanbul. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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