A data profile of the people who buy, follow and care about Istanbul in Italy — modelled from more than twelve digital signal sources. Istanbul has an estimated audience of 4,808,623 people in Italy.
The average Istanbul fan in Italy is 41.8 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Master of Business Administration, Bodrum, Innovation, with strongest over-indexing on Master of Business Administration (4.95× the country average).
Demographically, the Istanbul audience skews balanced with an average age of 41.8, and over-indexes on personality traits such as Convenience Orientation, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Istanbul fan in Italy is balanced, around 41.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Master of Business Administration.
The key figures that characterise the Istanbul profile in Italy.
51.4% are female, 48.6% are male, average age 41.8.
| Metric | Value |
|---|---|
| Female | 51.4% |
| Male | 48.6% |
| Average age | 41.8 |
| Estimated audience size | 4,808,623 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 26% |
of the worldwide Istanbul audience comes from Italy.
| Country | Share |
|---|---|
| Turkey | 7.2% |
| Germany | 5.5% |
| United States | 4.4% |
Where the Istanbul audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lazio | ~800K | 1.31× | |
| 02 | Sicilia | ~500K | 1.27× | |
| 03 | Campania | ~700K | 1.26× | |
| 04 | Lombardy | ~1M | 1.23× | |
| 05 | Puglia | ~400K | 1.15× | |
| 06 | Piedmont | ~400K | 1.09× | |
| 07 | Tuscany | ~300K | 1.07× | |
| 08 | Emilia-Romagna | ~400K | 1.06× | |
| 09 | Veneto | ~400K | 1.05× | |
| 10 | Abruzzo | ~100K | 1.01× | |
| 11 | Friuli-Venezia Giulia | ~90K | 0.99× | |
| 12 | Sardinia | ~100K | 0.97× | |
| 13 | Calabria | ~100K | 0.94× | |
| 14 | Marche | ~100K | 0.94× | |
| 15 | Trentino-Alto Adige/Südtirol | ~90K | 0.94× | |
| 16 | Liguria | ~100K | 0.93× | |
| 17 | Umbria | ~70K | 0.87× | |
| 18 | Basilicata | ~40K | 0.81× | |
| 19 | Molise | ~20K | 0.71× | |
| 20 | Aosta Valley | ~7K | 0.56× |
The strongest cross-interests of the Istanbul audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bodrum | Travel & Leisure | 7.10× | ||
| 02 | Convenience food | Food & Beverages | 5.65× | ||
| 03 | Master of Business Administration | Business & Career | 4.95× | ||
| 04 | Business school | Business & Career | 4.63× | ||
| 05 | Retail banking | Business & Career | 3.77× | ||
| 06 | Debit card | Business & Career | 3.35× | ||
| 07 | Individualism | Politics & Society | 3.28× | ||
| 08 | Innovation | Business & Career | 2.73× | ||
| 09 | Wikipedia | Internet & Social Media | 2.50× | ||
| 10 | Dentistry | Business & Career | 2.25× | ||
| 11 | Robert Redford | Movies & TV | 2.13× | ||
| 12 | Satire | Literature | 1.96× | ||
| 13 | Virtual reality | Technology & Electronics | 1.92× | ||
| 14 | Subscription business model | Shopping | 1.79× | ||
| 15 | Uomini e Donne | Movies & TV | 1.72× | ||
| 16 | Personal finance | Business & Career | 1.67× | ||
| 17 | Genetics | Kids & Family | 1.67× | ||
| 18 | Sustainable energy | Home & Garden | 1.67× | ||
| 19 | Breaking news | Movies & TV | 1.55× | ||
| 20 | AutoScout24 | Cars & Mobility | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 2.09× | |
| Individualism | JOY | 1.63× | |
| Early Adopter Mentality | POWER | 1.54× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.71× | |
| Healthy Lifestyle | BALANCE | 0.88× | |
| Mindfulness | BALANCE | 0.89× |
Istanbul has an estimated audience of 4,808,623 people in Italy, concentrated in Lombardy and Lazio.
51.4% of Istanbul fans are female, 48.6% are male, with an average age of 41.8 years.
Istanbul fans show strongest brand affinity for Master of Business Administration (4.95×), Bodrum (7.1×), and Innovation (2.73×) over the country average.
Istanbul fans in Italy are most concentrated in Lombardy (reach ~1M), Lazio (reach ~800K), and Campania (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Istanbul itself, the audience over-indexes on Bodrum (7.1×), Innovation (2.73×), Personal finance (1.67×), and Wikipedia (2.5×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Istanbul. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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