A data profile of the people who buy, follow and care about Istanbul in France — modelled from more than twelve digital signal sources. Istanbul has an estimated audience of 3,216,851 people in France.
The average Istanbul fan in France is 40.4 years old, balanced, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Occitanie.
Top brand affinities include Midi Libre, Breaking news, EBay, with strongest over-indexing on Midi Libre (4.35× the country average).
Demographically, the Istanbul audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as Patriotism, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Istanbul fan in France is balanced, around 40.4 years old, with strong Patriotism tendencies and a notable affinity for Midi Libre.
The key figures that characterise the Istanbul profile in France.
53.7% are female, 46.3% are male, average age 40.4.
| Metric | Value |
|---|---|
| Female | 53.7% |
| Male | 46.3% |
| Average age | 40.4 |
| Estimated audience size | 3,216,851 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 23% |
of the worldwide Istanbul audience comes from France.
| Country | Share |
|---|---|
| Turkey | 7.2% |
| Germany | 5.5% |
| United States | 4.4% |
Where the Istanbul audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~800K | 1.44× | |
| 02 | Auvergne-Rhône-Alpes | ~500K | 1.24× | |
| 03 | Provence-Alpes-Côte d'Azur | ~300K | 1.24× | |
| 04 | Occitanie | ~300K | 1.11× | |
| 05 | Grand Est | ~300K | 1.07× | |
| 06 | Nouvelle-Aquitaine | ~300K | 0.93× | |
| 07 | Hauts-de-France | ~300K | 0.92× | |
| 08 | Bourgogne-Franche-Comté | ~100K | 0.91× | |
| 09 | Corsica | ~10K | 0.91× | |
| 10 | Pays de la Loire | ~100K | 0.84× | |
| 11 | Centre-Val de Loire | ~100K | 0.83× | |
| 12 | Brittany | ~100K | 0.82× | |
| 13 | Normandy | ~100K | 0.76× |
The strongest cross-interests of the Istanbul audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Visa Inc. | Business & Career | 6.69× | ||
| 02 | Bodrum | Travel & Leisure | 5.38× | ||
| 03 | Breaking news | Movies & TV | 4.49× | ||
| 04 | Midi Libre | News | 4.35× | ||
| 05 | Allianz | Business & Career | 3.37× | ||
| 06 | Tunisia | Travel & Leisure | 3.32× | ||
| 07 | Retail banking | Business & Career | 3.16× | ||
| 08 | EBay | Shopping | 3.04× | ||
| 09 | Home Appliances | Home & Garden | 2.68× | ||
| 10 | BlaBlaCar | Cars & Mobility | 2.33× | ||
| 11 | Drama movies | Movies & TV | 2.21× | ||
| 12 | Documentary movies | Movies & TV | 2.04× | ||
| 13 | Renault | Cars & Mobility | 1.98× | ||
| 14 | Energy | Home & Garden | 1.94× | ||
| 15 | Carrefour | Shopping | 1.89× | ||
| 16 | Kitchen | Home & Garden | 1.82× | ||
| 17 | AliExpress | Shopping | 1.72× | ||
| 18 | La Banque postale | Business & Career | 1.70× | ||
| 19 | Shopping malls | Shopping | 1.70× | ||
| 20 | Lidl | Shopping | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.00× | |
| Urban Lifestyle | OPEN | 1.68× | |
| Community Orientation | OPEN | 1.61× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.68× | |
| Extroversion | THRILL | 0.77× | |
| Sustainability | BALANCE | 0.80× |
Istanbul has an estimated audience of 3,216,851 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
53.7% of Istanbul fans are female, 46.3% are male, with an average age of 40.4 years.
Istanbul fans show strongest brand affinity for Midi Libre (4.35×), Breaking news (4.49×), and EBay (3.04×) over the country average.
Istanbul fans in France are most concentrated in Île-de-France (reach ~800K), Auvergne-Rhône-Alpes (reach ~500K), and Occitanie (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Istanbul itself, the audience over-indexes on Breaking news (4.49×), EBay (3.04×), Home Appliances (2.68×), and Carrefour (1.89×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Istanbul. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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