Istanbul Audience in United States
Istanbul has an estimated audience of 5,750,073 people in United States. 52.7% are female, 47.3% are male, average age 37.0. Top regions: California, Texas, New York. Top brand affinities: Beko, Bodrum, Chat room, Kia Sportage, Houston Astros.
The average Istanbul fan in United States is 37.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Beko, Bodrum, Chat room, with strongest over-indexing on Beko (71.34× the country average). Demographically, the Istanbul audience skews balanced with an average age of 37.0, and over-indexes on personality traits such as Design Affinity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Istanbul fans
| Metric | Value |
|---|---|
| Female | 52.7% |
| Male | 47.3% |
| Average age | 37.0 |
| Estimated audience size | 5,750,073 |
Audience persona
The typical Istanbul fan in United States is balanced, around 37.0 years old, with strong Design Affinity tendencies and a notable affinity for Beko.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 862,845 | 1.36× |
| Texas | 586,659 | 1.19× |
| New York | 523,774 | 1.63× |
| Florida | 453,361 | 1.16× |
| Illinois | 233,651 | 1.22× |
| New Jersey | 195,651 | 1.34× |
| Virginia | 189,830 | 1.36× |
| Georgia | 187,037 | 1.06× |
| Pennsylvania | 178,298 | 0.92× |
| Washington | 172,667 | 1.5× |
| North Carolina | 158,105 | 0.91× |
| Michigan | 155,574 | 1.03× |
| Massachusetts | 153,557 | 1.36× |
| Ohio | 142,664 | 0.81× |
| Colorado | 137,496 | 1.52× |
| Arizona | 124,187 | 1.06× |
| Maryland | 104,707 | 1.06× |
| Tennessee | 93,172 | 0.81× |
| Indiana | 82,939 | 0.79× |
| Minnesota | 79,342 | 0.96× |
| Oregon | 78,278 | 1.19× |
| Missouri | 76,455 | 0.82× |
| Wisconsin | 76,054 | 0.88× |
| South Carolina | 68,559 | 0.79× |
| Connecticut | 59,778 | 1.04× |
| Alabama | 56,183 | 0.7× |
| Louisiana | 54,768 | 0.74× |
| Hawaii | 52,641 | 2.13× |
| Kentucky | 49,444 | 0.69× |
| Nevada | 49,401 | 0.89× |
| Utah | 48,072 | 0.93× |
| Oklahoma | 44,779 | 0.7× |
| Iowa | 35,491 | 0.75× |
| Kansas | 33,167 | 0.73× |
| Washington, District of Columbia | 33,013 | 1.91× |
| Arkansas | 32,610 | 0.69× |
| Mississippi | 25,037 | 0.53× |
| Idaho | 24,502 | 0.85× |
| New Mexico | 22,545 | 0.78× |
| New Hampshire | 22,233 | 0.98× |
| Nebraska | 21,268 | 0.74× |
| Maine | 20,204 | 0.98× |
| West Virginia | 18,767 | 0.7× |
| Rhode Island | 17,505 | 0.96× |
| Montana | 13,708 | 0.86× |
| Delaware | 13,372 | 0.84× |
| Alaska | 12,807 | 1.04× |
| Vermont | 10,476 | 1.04× |
| South Dakota | 8,495 | 0.64× |
| North Dakota | 7,462 | 0.63× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Beko | 71.34× | Technology & Electronics |
| Bodrum | 20.39× | Travel & Leisure |
| Chat room | 9.08× | Internet & Social Media |
| Kia Sportage | 16.76× | Cars & Mobility |
| Houston Astros | 6.69× | Sports |
| Superman | 1.79× | Movies & TV |
| FC Bayern Munich | 4.25× | Sports |
| Primark | 6.47× | Shopping |
| Los Angeles Dodgers | 4.16× | Sports |
| The Dubai Mall | 27.3× | Fashion & Accessoires |
| Google News | 3.29× | News |
| Do it yourself (DIY) | 1.86× | Home & Garden |
| Scooby-Doo | 2.86× | Movies & TV |
| Aldi | 2.03× | Shopping |
| 2.95× | Internet & Social Media | |
| Lebanon | 6.35× | Travel & Leisure |
| Al Jazeera | 15.23× | Movies & TV |
| Khabib Nurmagomedov | 12.42× | Sports |
| Al Arabiya | 25.62× | Movies & TV |
| Best Buy | 1.9× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.73 |
| Pet Ownership | JOY | 1.69 |
| LGBTQ+ Identity | OPEN | 1.65 |
| Travelling | THRILL | 1.55 |
| Luxury Orientation | PREMIUM | 1.55 |
| Early Adopter Mentality | POWER | 1.51 |
Worldwide distribution
| Country | Share |
|---|---|
| Turkey | 7.5% |
| Germany | 5.7% |
| United States | 4.6% |
See Istanbul audiences in other countries
More City audiences in United States
- New York City (93,869,939)
- Los Angeles (66,608,048)
- Las Vegas (43,767,386)
- Chicago (42,550,164)
- Atlanta (37,609,553)
Frequently asked questions
How many fans does Istanbul have in United States?
Istanbul has an estimated audience of 5,750,073 people in United States, concentrated in California and Texas.
What is the gender split and age of Istanbul fans?
52.7% of Istanbul fans are female, 47.3% are male, with an average age of 37.0 years.
Which brands do Istanbul fans like most?
Istanbul fans show strongest brand affinity for Beko (71.34×), Bodrum (20.39×), and Chat room (9.08×) over the country average.
Where do Istanbul fans live in United States?
Istanbul fans in United States are most concentrated in California (reach 862,845), Texas (reach 586,659), and New York (reach 523,774). These three regions account for the largest share of the active audience.
What other brands do Istanbul fans also like?
Beyond Istanbul itself, the audience over-indexes on Bodrum (20.39×), Chat room (9.08×), Kia Sportage (16.76×), and Houston Astros (6.69×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Istanbul. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.