Rascasse Audience Intelligence

Istanbul Audience in United States

A data profile of the people who buy, follow and care about Istanbul in United States — modelled from more than twelve digital signal sources. Istanbul has an estimated audience of 5,750,073 people in United States.

#92among City in United States#394among POI in United States#493in Travel & Leisure

The average Istanbul fan in United States is 37.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Bodrum, Google News, Chat room, with strongest over-indexing on Bodrum (26.62× the country average).

Demographically, the Istanbul audience skews balanced with an average age of 37.0, and over-indexes on personality traits such as Pet Ownership, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Istanbul fan in United States is balanced, around 37.0 years old, with strong Pet Ownership tendencies and a notable affinity for Bodrum.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Istanbul profile in United States.

Audience size
5.8M
in United States
Gender
52.7%♀
47.3% male
Age
37.0
average years
Country rank
#5911
POI in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Istanbul fans

52.7% are female, 47.3% are male, average age 37.0.

Fig. 02

Gender split

52.7%
Female
47.3%
Male
Demographic split for Istanbul audience in United States
MetricValue
Female52.7%
Male47.3%
Average age37.0
Estimated audience size5,750,073
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the Istanbul audience in United States
Age bracketShare%
16-1926%
20-2921%
30-3919%
40-4918%
50+17%
Fig. 04

Worldwide distribution

4.4%

of the worldwide Istanbul audience comes from United States.

Worldwide audience distribution share by country for Istanbul
CountryShare
Turkey7.2%
Germany5.5%
United States4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Istanbul audience in United States is strongest.

Fig. 05

Top regions by affinity

Istanbul fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~50K2.16×
02Washington, District of Columbia~30K1.81×
03New York~500K1.47×
04Washington~200K1.44×
05Colorado~100K1.42×
06Massachusetts~200K1.35×
07California~800K1.29×
08New Jersey~200K1.29×
09Virginia~200K1.29×
10Illinois~200K1.17×
11Florida~500K1.16×
12Oregon~70K1.14×
13Texas~600K1.12×
14Alaska~10K1.08×
15Vermont~10K1.07×
16Maryland~100K1.05×
17Georgia~200K1.03×
18Connecticut~60K1.02×
19New Hampshire~20K1.02×
20Maine~20K1.02×
21Michigan~100K1.00×
22Arizona~100K1.00×
23Rhode Island~20K0.98×
24Minnesota~80K0.95×
25Utah~50K0.94×
26Pennsylvania~200K0.93×
27Montana~10K0.92×
28Delaware~10K0.92×
29North Carolina~200K0.90×
30Wisconsin~80K0.90×
31Idaho~30K0.90×
32Nevada~50K0.89×
33New Mexico~20K0.84×
34Ohio~100K0.82×
35Tennessee~90K0.82×
36Missouri~80K0.82×
37South Carolina~70K0.81×
38Indiana~80K0.79×
39Nebraska~20K0.79×
40Louisiana~60K0.78×
41Iowa~40K0.78×
42Kansas~30K0.77×
43West Virginia~20K0.76×
44Oklahoma~50K0.75×
45South Dakota~10K0.74×
46Kentucky~50K0.72×
47Arkansas~30K0.72×
48North Dakota~9K0.72×
49Alabama~60K0.70×
50Mississippi~30K0.59×
Fig. 06

Affinity by region

Affinity by region — Istanbul, United States
0.59×1.00×2.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Istanbul audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Istanbul audience
#·InterestCategoryAffinity×
01BodrumTravel & Leisure26.62×
02TrendyolShopping25.71×
03Al ArabiyaMovies & TV23.21×
04The Dubai MallFashion & Accessoires20.49×
05Al JazeeraMovies & TV14.14×
06Chat roomInternet & Social Media10.18×
07Arabic coffeeFood & Beverages7.87×
08IranTravel & Leisure6.30×
09AfghanistanTravel & Leisure5.99×
10Google NewsNews5.83×
11Nail artBeauty & Wellness2.79×
12High schoolBusiness & Career2.78×
13TripAdvisorTravel & Leisure2.60×
14InnovationBusiness & Career2.27×
15PianoMusic & Radio2.12×
16Dog walkingPets & Animals1.99×
17Indeed.comBusiness & Career1.91×
18Mother's DayKids & Family1.86×
19Musical instrumentMusic & Radio1.76×
20Home AppliancesHome & Garden1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Istanbul audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Istanbul audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.52×
PatriotismCONSERVATISM1.50×
TravellingTHRILL1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Istanbul audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.89×
CreativityOPEN0.95×
DIY MentalityTHRILL0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Istanbul have in United States?

Istanbul has an estimated audience of 5,750,073 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Istanbul fans?

52.7% of Istanbul fans are female, 47.3% are male, with an average age of 37.0 years.

03

Which brands do Istanbul fans like most?

Istanbul fans show strongest brand affinity for Bodrum (26.62×), Google News (5.83×), and Chat room (10.18×) over the country average.

04

Where do Istanbul fans live in United States?

Istanbul fans in United States are most concentrated in California (reach ~800K), Texas (reach ~600K), and New York (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Istanbul fans also like?

Beyond Istanbul itself, the audience over-indexes on Google News (5.83×), Chat room (10.18×), High school (2.78×), and Al Jazeera (14.14×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

More City audiences in United States

See Istanbul audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Istanbul. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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