Istanbul Audience in Germany
Istanbul has an estimated audience of 7,168,872 people in Germany. 55.6% are female, 44.4% are male, average age 38.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Trabzonspor, Beşiktaş J.K., Fenerbahçe S.K., Süper Lig, Google News.
The average Istanbul fan in Germany is 38.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Trabzonspor, Beşiktaş J.K., Fenerbahçe S.K., with strongest over-indexing on Trabzonspor (11.73× the country average). Demographically, the Istanbul audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Indulgence, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Istanbul fans
| Metric | Value |
|---|---|
| Female | 55.6% |
| Male | 44.4% |
| Average age | 38.4 |
| Estimated audience size | 7,168,872 |
Audience persona
The typical Istanbul fan in Germany is more female, around 38.4 years old, with strong Indulgence tendencies and a notable affinity for Trabzonspor.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,974,081 | 1.26× |
| Bayern | 1,320,216 | 1.15× |
| Baden-Württemberg | 1,245,942 | 1.27× |
| Niedersachsen | 770,661 | 1.11× |
| Hessen | 725,159 | 1.33× |
| Berlin | 425,422 | 1.33× |
| Rheinland-Pfalz | 336,958 | 0.94× |
| Sachsen | 299,241 | 0.85× |
| Schleswig-Holstein | 226,253 | 0.88× |
| Hamburg | 215,054 | 1.33× |
| Brandenburg | 168,309 | 0.76× |
| Thüringen | 138,741 | 0.76× |
| Sachsen-Anhalt | 122,721 | 0.66× |
| Mecklenburg-Vorpommern | 82,409 | 0.6× |
| Bremen | 68,477 | 1.12× |
| Saarland | 58,868 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Trabzonspor | 11.73× | Sports |
| Beşiktaş J.K. | 10.35× | Sports |
| Fenerbahçe S.K. | 10× | Sports |
| Süper Lig | 11.25× | Sports |
| Google News | 4.75× | News |
| Mavi Jeans | 13.61× | Fashion & Accessoires |
| Pillow | 4.78× | Home & Garden |
| Bodrum | 4.97× | Travel & Leisure |
| Discounts and allowances | 2.73× | Shopping |
| Crochet | 3.03× | Home & Garden |
| CHECK24 | 2.02× | Business & Career |
| Lastminute.com | 7.44× | Travel & Leisure |
| TRT Haber | 7.69× | Movies & TV |
| High school | 2.68× | Business & Career |
| Flowering plant | 2.95× | Home & Garden |
| Skirt | 2.17× | Fashion & Accessoires |
| Beko | 8.41× | Technology & Electronics |
| Fanatik | 3.67× | News |
| Indeed.com | 1.81× | Business & Career |
| Kitchen garden | 8.2× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.28 |
| Luxury Orientation | PREMIUM | 1.22 |
| Sports Activity | POWER | 1.18 |
| Price Sensitivity | PREMIUM | 1.15 |
| Design Affinity | PREMIUM | 1.15 |
| Travelling | THRILL | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| Turkey | 7.5% |
| Germany | 5.7% |
| United States | 4.6% |
See Istanbul audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Istanbul have in Germany?
Istanbul has an estimated audience of 7,168,872 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Istanbul fans?
55.6% of Istanbul fans are female, 44.4% are male, with an average age of 38.4 years.
Which brands do Istanbul fans like most?
Istanbul fans show strongest brand affinity for Trabzonspor (11.73×), Beşiktaş J.K. (10.35×), and Fenerbahçe S.K. (10×) over the country average.
Where do Istanbul fans live in Germany?
Istanbul fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,974,081), Bayern (reach 1,320,216), and Baden-Württemberg (reach 1,245,942). These three regions account for the largest share of the active audience.
What other brands do Istanbul fans also like?
Beyond Istanbul itself, the audience over-indexes on Beşiktaş J.K. (10.35×), Fenerbahçe S.K. (10×), Süper Lig (11.25×), and Google News (4.75×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Istanbul. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.