Istanbul Audience in Germany
A data profile of the people who buy, follow and care about Istanbul in Germany — modelled from more than twelve digital signal sources. Istanbul has an estimated audience of 7,168,872 people in Germany.
The average Istanbul fan in Germany is 38.4 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Trabzonspor, Fenerbahçe S.K., Süper Lig, with strongest over-indexing on Trabzonspor (7.38× the country average).
Demographically, the Istanbul audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Quality Awareness, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Istanbul fan in Germany is more female, around 38.4 years old, with strong Quality Awareness tendencies and a notable affinity for Trabzonspor.
At a glance
The key figures that characterise the Istanbul profile in Germany.
Search interest · 12-month trend
Demographics of Istanbul fans
55.6% are female, 44.4% are male, average age 38.4.
Gender split
| Metric | Value |
|---|---|
| Female | 55.6% |
| Male | 44.4% |
| Average age | 38.4 |
| Estimated audience size | 7,168,872 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 21% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 16% |
Worldwide distribution
of the worldwide Istanbul audience comes from Germany.
| Country | Share |
|---|---|
| Turkey | 7.2% |
| Germany | 5.5% |
| United States | 4.4% |
Geography
Where the Istanbul audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hamburg | ~200K | 1.33× | |
| 02 | Hessen | ~700K | 1.30× | |
| 03 | Baden-Württemberg | ~1.5M | 1.28× | |
| 04 | Berlin | ~400K | 1.26× | |
| 05 | Nordrhein-Westfalen | ~2M | 1.21× | |
| 06 | Bremen | ~70K | 1.17× | |
| 07 | Bayern | ~1.5M | 1.11× | |
| 08 | Niedersachsen | ~800K | 1.10× | |
| 09 | Rheinland-Pfalz | ~300K | 0.95× | |
| 10 | Schleswig-Holstein | ~200K | 0.87× | |
| 11 | Sachsen | ~300K | 0.85× | |
| 12 | Thüringen | ~100K | 0.78× | |
| 13 | Brandenburg | ~200K | 0.76× | |
| 14 | Saarland | ~60K | 0.71× | |
| 15 | Sachsen-Anhalt | ~100K | 0.69× | |
| 16 | Mecklenburg-Vorpommern | ~90K | 0.65× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Istanbul audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sözcü | News | 7.69× | ||
| 02 | Hürriyet | News | 7.69× | ||
| 03 | Tarkan (singer) | Music & Radio | 7.69× | ||
| 04 | TRT Haber | Movies & TV | 7.69× | ||
| 05 | Trabzonspor | Sports | 7.38× | ||
| 06 | Süper Lig | Sports | 7.08× | ||
| 07 | Beşiktaş J.K. | Sports | 6.60× | ||
| 08 | Fenerbahçe S.K. | Sports | 6.51× | ||
| 09 | Bodrum | Travel & Leisure | 5.54× | ||
| 10 | Cumhuriyet | News | 4.89× | ||
| 11 | SunExpress | Travel & Leisure | 4.21× | ||
| 12 | Pillow | Home & Garden | 3.90× | ||
| 13 | Discounts and allowances | Shopping | 2.62× | ||
| 14 | Kitchen | Home & Garden | 2.12× | ||
| 15 | Internet & Social Media | 2.10× | |||
| 16 | CHECK24 | Business & Career | 1.82× | ||
| 17 | TK Maxx | Shopping | 1.76× | ||
| 18 | Netto Marken-Discount | Shopping | 1.62× | ||
| 19 | Luxury goods | Fashion & Accessoires | 1.55× | ||
| 20 | Aldi | Shopping | 1.51× |
Personality of the Istanbul audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.53× | |
| Spirituality | BALANCE | 1.37× | |
| Luxury Orientation | PREMIUM | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.93× | |
| Patriotism | CONSERVATISM | 0.95× | |
| Community Orientation | OPEN | 0.97× |
Frequently asked questions
How many fans does Istanbul have in Germany?
Istanbul has an estimated audience of 7,168,872 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Istanbul fans?
55.6% of Istanbul fans are female, 44.4% are male, with an average age of 38.4 years.
Which brands do Istanbul fans like most?
Istanbul fans show strongest brand affinity for Trabzonspor (7.38×), Fenerbahçe S.K. (6.51×), and Süper Lig (7.08×) over the country average.
Where do Istanbul fans live in Germany?
Istanbul fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~2M), Bayern (reach ~1.5M), and Baden-Württemberg (reach ~1.5M). These three regions account for the largest share of the active audience.
What other brands do Istanbul fans also like?
Beyond Istanbul itself, the audience over-indexes on Fenerbahçe S.K. (6.51×), Süper Lig (7.08×), Beşiktaş J.K. (6.6×), and Sözcü (7.69×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,665,101)
- Berlin (8,392,974)
See Istanbul audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Istanbul. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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