Discounts and allowances Audience in Germany
Discounts and allowances has an estimated audience of 7,976,391 people in Germany. 62.8% are female, 37.2% are male, average age 40.8. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Galatasaray S.K., Deal of the day, Fenerbahçe S.K., Scarf, Henna.
The average Discounts and allowances fan in Germany is 40.8 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Galatasaray S.K., Deal of the day, Fenerbahçe S.K., with strongest over-indexing on Galatasaray S.K. (4.04× the country average). Demographically, the Discounts and allowances audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Price Sensitivity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Topic
Demographics of Discounts and allowances fans
| Metric | Value |
|---|---|
| Female | 62.8% |
| Male | 37.2% |
| Average age | 40.8 |
| Estimated audience size | 7,976,391 |
Audience persona
The typical Discounts and allowances fan in Germany is more female, around 40.8 years old, with strong Price Sensitivity tendencies and a notable affinity for Galatasaray S.K..
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 1,707,802 | 1.33× |
| Nordrhein-Westfalen | 1,705,847 | 0.98× |
| Baden-Württemberg | 1,363,404 | 1.25× |
| Niedersachsen | 707,469 | 0.91× |
| Hessen | 591,978 | 0.97× |
| Sachsen | 403,121 | 1.03× |
| Berlin | 357,968 | 1× |
| Rheinland-Pfalz | 331,527 | 0.83× |
| Schleswig-Holstein | 278,079 | 0.97× |
| Thüringen | 262,653 | 1.29× |
| Brandenburg | 216,948 | 0.88× |
| Hamburg | 216,016 | 1.2× |
| Sachsen-Anhalt | 188,018 | 0.91× |
| Mecklenburg-Vorpommern | 127,807 | 0.84× |
| Saarland | 74,863 | 0.76× |
| Bremen | 56,970 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Galatasaray S.K. | 4.04× | Sports |
| Deal of the day | 3.98× | Shopping |
| Fenerbahçe S.K. | 4.24× | Sports |
| Scarf | 5.41× | Fashion & Accessoires |
| Henna | 4.64× | Home & Garden |
| Istanbul | 2.62× | Travel & Leisure |
| Turkey | 2.1× | Travel & Leisure |
| Ipekyol | 9.02× | Shopping |
| Cumhuriyet | 4.66× | News |
| Parenting | 1.84× | Kids & Family |
| Bodrum | 3.55× | Travel & Leisure |
| D&R | 5.95× | Technology & Electronics |
| Beşiktaş J.K. | 3.22× | Sports |
| Dowry | 5.47× | Kids & Family |
| Shopping malls | 1.8× | Shopping |
| TRT 1 | 5.22× | Movies & TV |
| Ankara | 3.18× | Travel & Leisure |
| Decoration | 2.34× | Home & Garden |
| Frida Kahlo | 3.88× | Arts & Culture |
| Muslim world | 6.13× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 2.91 |
| Indulgence | JOY | 1.46 |
| Sports Activity | POWER | 1.19 |
| Design Affinity | PREMIUM | 1.17 |
| Pet Ownership | JOY | 1.16 |
| DIY Mentality | THRILL | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.2% |
| Italy | 4.2% |
| United Kingdom | 4.0% |
See Discounts and allowances audiences in other countries
- Discounts and allowances — United States
- Discounts and allowances — United Kingdom
- Discounts and allowances — France
- Discounts and allowances — Italy
- Discounts and allowances — Spain
- Discounts and allowances — Brazil
- Discounts and allowances — Japan
- Discounts and allowances — South Korea
- Discounts and allowances — India
More Shopping audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Discounts and allowances have in Germany?
Discounts and allowances has an estimated audience of 7,976,391 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Discounts and allowances fans?
62.8% of Discounts and allowances fans are female, 37.2% are male, with an average age of 40.8 years.
Which brands do Discounts and allowances fans like most?
Discounts and allowances fans show strongest brand affinity for Galatasaray S.K. (4.04×), Deal of the day (3.98×), and Fenerbahçe S.K. (4.24×) over the country average.
Where do Discounts and allowances fans live in Germany?
Discounts and allowances fans in Germany are most concentrated in Bayern (reach 1,707,802), Nordrhein-Westfalen (reach 1,705,847), and Baden-Württemberg (reach 1,363,404). These three regions account for the largest share of the active audience.
What other brands do Discounts and allowances fans also like?
Beyond Discounts and allowances itself, the audience over-indexes on Deal of the day (3.98×), Fenerbahçe S.K. (4.24×), Scarf (5.41×), and Henna (4.64×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Discounts and allowances. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.