Discounts and allowances Audience in Germany
A data profile of the people who buy, follow and care about Discounts and allowances in Germany — modelled from more than twelve digital signal sources. Discounts and allowances has an estimated audience of 7,976,391 people in Germany.
The average Discounts and allowances fan in Germany is 40.8 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Galatasaray S.K., Deal of the day, Fenerbahçe S.K., with strongest over-indexing on Galatasaray S.K. (4.04× the country average).
Demographically, the Discounts and allowances audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Individualism, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Discounts and allowances fan in Germany is more female, around 40.8 years old, with strong Individualism tendencies and a notable affinity for Galatasaray S.K..
At a glance
The key figures that characterise the Discounts and allowances profile in Germany.
Search interest · 12-month trend
Demographics of Discounts and allowances fans
62.8% are female, 37.2% are male, average age 40.8.
Gender split
| Metric | Value |
|---|---|
| Female | 62.8% |
| Male | 37.2% |
| Average age | 40.8 |
| Estimated audience size | 7,976,391 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 17% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 21% |
Worldwide distribution
of the worldwide Discounts and allowances audience comes from Germany.
| Country | Share |
|---|---|
| United States | 14.2% |
| Italy | 4.2% |
| United Kingdom | 4.0% |
Geography
Where the Discounts and allowances audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bayern | ~1.5M | 1.26× | |
| 02 | Thüringen | ~300K | 1.26× | |
| 03 | Baden-Württemberg | ~1.5M | 1.19× | |
| 04 | Hamburg | ~200K | 1.17× | |
| 05 | Sachsen | ~400K | 1.06× | |
| 06 | Schleswig-Holstein | ~300K | 0.99× | |
| 07 | Nordrhein-Westfalen | ~1.5M | 0.98× | |
| 08 | Hessen | ~600K | 0.95× | |
| 09 | Sachsen-Anhalt | ~200K | 0.95× | |
| 10 | Berlin | ~300K | 0.94× | |
| 11 | Niedersachsen | ~700K | 0.93× | |
| 12 | Brandenburg | ~200K | 0.92× | |
| 13 | Mecklenburg-Vorpommern | ~100K | 0.89× | |
| 14 | Bremen | ~60K | 0.89× | |
| 15 | Rheinland-Pfalz | ~300K | 0.87× | |
| 16 | Saarland | ~80K | 0.85× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Discounts and allowances audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ipekyol | Shopping | 9.02× | ||
| 02 | D&R | Technology & Electronics | 5.95× | ||
| 03 | Dowry | Kids & Family | 5.47× | ||
| 04 | Scarf | Fashion & Accessoires | 5.41× | ||
| 05 | TRT 1 | Movies & TV | 5.22× | ||
| 06 | Cumhuriyet | News | 4.66× | ||
| 07 | Henna | Home & Garden | 4.64× | ||
| 08 | Fenerbahçe S.K. | Sports | 4.24× | ||
| 09 | Galatasaray S.K. | Sports | 4.04× | ||
| 10 | Deal of the day | Shopping | 3.98× | ||
| 11 | Frida Kahlo | Arts & Culture | 3.88× | ||
| 12 | Bodrum | Travel & Leisure | 3.55× | ||
| 13 | Süper Lig | Sports | 3.38× | ||
| 14 | Trabzonspor | Sports | 3.29× | ||
| 15 | Ankara | Travel & Leisure | 3.18× | ||
| 16 | Istanbul | Travel & Leisure | 2.62× | ||
| 17 | Decoration | Home & Garden | 2.34× | ||
| 18 | Turkey | Travel & Leisure | 2.10× | ||
| 19 | Parenting | Kids & Family | 1.84× | ||
| 20 | Shopping malls | Shopping | 1.80× |
Personality of the Discounts and allowances audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.37× | |
| Design Affinity | PREMIUM | 1.26× | |
| Creativity | OPEN | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.71× | |
| Convenience Orientation | PREMIUM | 0.76× | |
| Need for Security | CONSERVATISM | 0.77× |
Frequently asked questions
How many fans does Discounts and allowances have in Germany?
Discounts and allowances has an estimated audience of 7,976,391 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Discounts and allowances fans?
62.8% of Discounts and allowances fans are female, 37.2% are male, with an average age of 40.8 years.
Which brands do Discounts and allowances fans like most?
Discounts and allowances fans show strongest brand affinity for Galatasaray S.K. (4.04×), Deal of the day (3.98×), and Fenerbahçe S.K. (4.24×) over the country average.
Where do Discounts and allowances fans live in Germany?
Discounts and allowances fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Bayern (reach ~1.5M), and Baden-Württemberg (reach ~1.5M). These three regions account for the largest share of the active audience.
What other brands do Discounts and allowances fans also like?
Beyond Discounts and allowances itself, the audience over-indexes on Deal of the day (3.98×), Fenerbahçe S.K. (4.24×), Scarf (5.41×), and Henna (4.64×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Shopping audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
See Discounts and allowances audiences in other countries
- Discounts and allowances — United States
- Discounts and allowances — United Kingdom
- Discounts and allowances — France
- Discounts and allowances — Italy
- Discounts and allowances — Spain
- Discounts and allowances — Brazil
- Discounts and allowances — Japan
- Discounts and allowances — South Korea
- Discounts and allowances — India
- Discounts and allowances — Canada
- Discounts and allowances — Mexico
How to read this data
Audience size is the estimated number of people in Germany who actively search for Discounts and allowances. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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