A data profile of the people who buy, follow and care about Discounts and allowances in India — modelled from more than twelve digital signal sources. Discounts and allowances has an estimated audience of 8,656,962 people in India.
The average Discounts and allowances fan in India is 31.5 years old, more male, and lives primarily in Uttar Pradesh.
The audience is concentrated in Uttar Pradesh, Maharashtra, West Bengal.
Top brand affinities include Kotak (band), Diwali, Closeout (sale), with strongest over-indexing on Kotak (band) (3.33× the country average).
Demographically, the Discounts and allowances audience skews more male with an average age of 31.5, and over-indexes on personality traits such as Tradition, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 25 regions tracked by Rascasse.
The typical Discounts and allowances fan in India is more male, around 31.5 years old, with strong Tradition tendencies and a notable affinity for Kotak (band).
The key figures that characterise the Discounts and allowances profile in India.
33.3% are female, 66.7% are male, average age 31.5.
| Metric | Value |
|---|---|
| Female | 33.3% |
| Male | 66.7% |
| Average age | 31.5 |
| Estimated audience size | 8,656,962 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 32% | |
| 30-39 | 19% | |
| 40-49 | 10% | |
| 50+ | 6% |
of the worldwide Discounts and allowances audience comes from India.
| Country | Share |
|---|---|
| United States | 14.2% |
| Italy | 4.2% |
| United Kingdom | 4.0% |
Where the Discounts and allowances audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Meghalaya | ~10K | 1.48× | |
| 02 | Andhra Pradesh | ~100K | 1.38× | |
| 03 | Telangana | ~200K | 1.33× | |
| 04 | Manipur | ~10K | 1.29× | |
| 05 | Goa | ~10K | 1.13× | |
| 06 | Tripura | ~10K | 1.11× | |
| 07 | Himachal Pradesh | ~30K | 1.00× | |
| 08 | Chhattisgarh | ~50K | 0.98× | |
| 09 | Uttarakhand | ~40K | 0.98× | |
| 10 | Jharkhand | ~70K | 0.96× | |
| 11 | Jammu and Kashmir | ~40K | 0.96× | |
| 12 | Assam | ~80K | 0.93× | |
| 13 | Punjab (region) | ~100K | 0.92× | |
| 14 | Odisha | ~90K | 0.92× | |
| 15 | Haryana | ~100K | 0.90× | |
| 16 | Bihar | ~100K | 0.89× | |
| 17 | Madhya Pradesh | ~100K | 0.89× | |
| 18 | Rajasthan | ~200K | 0.88× | |
| 19 | Kerala | ~100K | 0.87× | |
| 20 | Gujarat | ~200K | 0.86× | |
| 21 | West Bengal | ~200K | 0.85× | |
| 22 | Tamil Nadu | ~200K | 0.82× | |
| 23 | Karnataka | ~200K | 0.81× | |
| 24 | Uttar Pradesh | ~300K | 0.76× | |
| 25 | Maharashtra | ~300K | 0.74× |
The strongest cross-interests of the Discounts and allowances audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kotak (band) | Music & Radio | 3.33× | ||
| 02 | JPMorgan Chase | Business & Career | 2.63× | ||
| 03 | Quality assurance | Business & Career | 2.37× | ||
| 04 | Mirraw | Fashion & Accessoires | 2.10× | ||
| 05 | Pink Friday | Topic | 2.01× | ||
| 06 | Closeout (sale) | Fashion & Accessoires | 1.94× | ||
| 07 | Craftsvilla | Shopping | 1.94× | ||
| 08 | Quality control | Business & Career | 1.90× | ||
| 09 | Parent-in-law | Kids & Family | 1.86× | ||
| 10 | Peachmode | Fashion & Accessoires | 1.78× | ||
| 11 | Folk costume | Fashion & Accessoires | 1.72× | ||
| 12 | Diwali | Politics & Society | 1.71× | ||
| 13 | Shower gel | Beauty & Wellness | 1.68× | ||
| 14 | Foundation garment | Fashion & Accessoires | 1.61× | ||
| 15 | Zari | Movies & TV | 1.56× | ||
| 16 | Contactless payment | Business & Career | 1.53× | ||
| 17 | Workweek and weekend | Politics & Society | 1.53× | ||
| 18 | Corruption awareness | Politics & Society | 1.52× | ||
| 19 | Hopscotch | Kids & Family | 1.52× | ||
| 20 | Uber | Cars & Mobility | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.85× | |
| Creativity | OPEN | 0.69× | |
| Price Sensitivity | PREMIUM | 0.68× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.34× | |
| Risk Appetite | THRILL | 0.38× | |
| Sports Activity | POWER | 0.41× |
Discounts and allowances has an estimated audience of 8,656,962 people in India, concentrated in Uttar Pradesh and Maharashtra.
33.3% of Discounts and allowances fans are female, 66.7% are male, with an average age of 31.5 years.
Discounts and allowances fans show strongest brand affinity for Kotak (band) (3.33×), Diwali (1.71×), and Closeout (sale) (1.94×) over the country average.
Discounts and allowances fans in India are most concentrated in Uttar Pradesh (reach ~300K), Maharashtra (reach ~300K), and West Bengal (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Discounts and allowances itself, the audience over-indexes on Diwali (1.71×), Closeout (sale) (1.94×), Quality assurance (2.37×), and Folk costume (1.72×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Discounts and allowances. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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