A data profile of the people who buy, follow and care about Discounts and allowances in Argentina — modelled from more than twelve digital signal sources. Discounts and allowances has an estimated audience of 2,490,692 people in Argentina.
Discounts and allowances has an estimated audience of 2,490,692 people in Argentina. 66.3% are female, 33.7% are male, average age 39.0. Top brand affinities: Banco Patagonia, Discounting, Deal of the day, DIA Argentina, Jean Jaurès.
Top brand affinities include Banco Patagonia, Discounting, Deal of the day, with strongest over-indexing on Banco Patagonia (1.54× the country average).
Demographically, the Discounts and allowances audience skews more female with an average age of 39.0, and over-indexes on personality traits such as Indulgence, Risk Appetite.
The typical Discounts and allowances fan in Argentina is more female, around 39.0 years old, with strong Indulgence tendencies and a notable affinity for Banco Patagonia.
The key figures that characterise the Discounts and allowances profile in Argentina.
66.3% are female, 33.7% are male, average age 39.0.
| Metric | Value |
|---|---|
| Female | 66.3% |
| Male | 33.7% |
| Average age | 39.0 |
| Estimated audience size | 2,490,692 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 21% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 19% |
of the worldwide Discounts and allowances audience comes from Argentina.
| Country | Share |
|---|---|
| United States | 14.2% |
| Italy | 4.2% |
| United Kingdom | 4.0% |
The strongest cross-interests of the Discounts and allowances audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Discounting | Shopping | 1.74× | ||
| 02 | Creciendo - MEGA BABY STORE | Brand | 1.58× | ||
| 03 | Jean Jaurès | Politics & Society | 1.57× | ||
| 04 | Banco Patagonia | Business & Career | 1.54× | ||
| 05 | Atacadão | Shopping | 1.53× | ||
| 06 | DIA Argentina | Topic | 1.51× | ||
| 07 | Deal of the day | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.07× | |
| Risk Appetite | THRILL | 0.97× | |
| Sports Activity | POWER | 0.97× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.53× | |
| Individualism | JOY | 0.74× | |
| Career Orientation | POWER | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Argentina who actively search for Discounts and allowances. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Argentina. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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