A data profile of the people who buy, follow and care about Discounts and allowances in Norway — modelled from more than twelve digital signal sources. Discounts and allowances has an estimated audience of 809,944 people in Norway.
Discounts and allowances has an estimated audience of 809,944 people in Norway. 68.2% are female, 31.8% are male, average age 44.2. Top brand affinities: Wool, Bohus (retailer), Sweater, Discount stores, Jacket.
Top brand affinities include Wool, Bohus (retailer), Sweater, with strongest over-indexing on Wool (1.55× the country average).
Demographically, the Discounts and allowances audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Social Media Usage, Travelling.
The typical Discounts and allowances fan in Norway is more female, around 44.2 years old, with strong Social Media Usage tendencies and a notable affinity for Wool.
The key figures that characterise the Discounts and allowances profile in Norway.
68.2% are female, 31.8% are male, average age 44.2.
| Metric | Value |
|---|---|
| Female | 68.2% |
| Male | 31.8% |
| Average age | 44.2 |
| Estimated audience size | 809,944 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 31% |
of the worldwide Discounts and allowances audience comes from Norway.
| Country | Share |
|---|---|
| United States | 14.2% |
| Italy | 4.2% |
| United Kingdom | 4.0% |
The strongest cross-interests of the Discounts and allowances audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bonprix | Shopping | 2.11× | ||
| 02 | Deal of the day | Shopping | 2.01× | ||
| 03 | Ellos | Shopping | 1.67× | ||
| 04 | Sugar substitute | Food & Beverages | 1.66× | ||
| 05 | Jean Paul | Literature | 1.66× | ||
| 06 | Bohus (retailer) | Shopping | 1.64× | ||
| 07 | Sandal | Fashion & Accessoires | 1.62× | ||
| 08 | Bubbleroom | Shopping | 1.61× | ||
| 09 | Blouse | Fashion & Accessoires | 1.58× | ||
| 10 | Children's clothing | Fashion & Accessoires | 1.56× | ||
| 11 | Wool | Fashion & Accessoires | 1.55× | ||
| 12 | Sweater | Fashion & Accessoires | 1.55× | ||
| 13 | Discount stores | Shopping | 1.54× | ||
| 14 | Jacket | Fashion & Accessoires | 1.53× | ||
| 15 | Garden furniture | Home & Garden | 1.53× | ||
| 16 | Fjellsport.no | Sports | 1.53× | ||
| 17 | Kari Traa | Sports | 1.53× | ||
| 18 | Black Friday (shopping) | Shopping | 1.52× | ||
| 19 | Tights | Fashion & Accessoires | 1.51× | ||
| 20 | TUI | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.95× | |
| Travelling | THRILL | 0.77× | |
| Patriotism | CONSERVATISM | 0.55× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.55× | |
| Travelling | THRILL | 0.77× | |
| Social Media Usage | JOY | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Discounts and allowances. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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