A data profile of the people who buy, follow and care about Discounts and allowances in Netherlands — modelled from more than twelve digital signal sources. Discounts and allowances has an estimated audience of 3,214,477 people in Netherlands.
The average Discounts and allowances fan in Netherlands is 46.1 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Kruidvat, Aldi, Lidl, with strongest over-indexing on Kruidvat (1.66× the country average).
Demographically, the Discounts and allowances audience skews more female with an average age of 46.1, and over-indexes on personality traits such as Travelling, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Discounts and allowances fan in Netherlands is more female, around 46.1 years old, with strong Travelling tendencies and a notable affinity for Kruidvat.
The key figures that characterise the Discounts and allowances profile in Netherlands.
63.4% are female, 36.6% are male, average age 46.1.
| Metric | Value |
|---|---|
| Female | 63.4% |
| Male | 36.6% |
| Average age | 46.1 |
| Estimated audience size | 3,214,477 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 37% |
of the worldwide Discounts and allowances audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 14.2% |
| Italy | 4.2% |
| United Kingdom | 4.0% |
Where the Discounts and allowances audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~600K | 1.02× | |
| 02 | Groningen | ~100K | 1.02× | |
| 03 | Zuid-Holland | ~800K | 1.01× | |
| 04 | Limburg | ~200K | 1.01× | |
| 05 | Friesland | ~100K | 1.01× | |
| 06 | North Brabant | ~500K | 1.00× | |
| 07 | Overijssel | ~200K | 1.00× | |
| 08 | Flevoland | ~90K | 1.00× | |
| 09 | Zeeland | ~70K | 1.00× | |
| 10 | Gelderland | ~400K | 0.99× | |
| 11 | Utrecht | ~200K | 0.99× | |
| 12 | Drenthe | 0.00× |
The strongest cross-interests of the Discounts and allowances audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Deal of the day | Shopping | 2.59× | ||
| 02 | Galatasaray S.K. | Sports | 2.39× | ||
| 03 | Bonprix | Shopping | 1.96× | ||
| 04 | Scapino | Fashion & Accessoires | 1.85× | ||
| 05 | Blouse | Fashion & Accessoires | 1.76× | ||
| 06 | Omoda | Shopping | 1.74× | ||
| 07 | C&A | Shopping | 1.70× | ||
| 08 | Price | Shopping | 1.67× | ||
| 09 | Kruidvat | Shopping | 1.66× | ||
| 10 | Children's clothing | Fashion & Accessoires | 1.66× | ||
| 11 | Skirt | Fashion & Accessoires | 1.66× | ||
| 12 | Aldi | Shopping | 1.61× | ||
| 13 | HEMA | Shopping | 1.58× | ||
| 14 | Libelle | Pets & Animals | 1.58× | ||
| 15 | Lidl | Shopping | 1.56× | ||
| 16 | Black Friday (shopping) | Shopping | 1.56× | ||
| 17 | Primark | Shopping | 1.54× | ||
| 18 | Discount stores | Shopping | 1.53× | ||
| 19 | Center Parcs | Travel & Leisure | 1.52× | ||
| 20 | Etos | Health | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.39× | |
| Need for Security | CONSERVATISM | 1.27× | |
| Price Sensitivity | PREMIUM | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.77× | |
| Social Media Usage | JOY | 0.79× | |
| Patriotism | CONSERVATISM | 0.82× |
Discounts and allowances has an estimated audience of 3,214,477 people in Netherlands, concentrated in Zuid-Holland and North Holland.
63.4% of Discounts and allowances fans are female, 36.6% are male, with an average age of 46.1 years.
Discounts and allowances fans show strongest brand affinity for Kruidvat (1.66×), Aldi (1.61×), and Lidl (1.56×) over the country average.
Discounts and allowances fans in Netherlands are most concentrated in Zuid-Holland (reach ~800K), North Holland (reach ~600K), and North Brabant (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Discounts and allowances itself, the audience over-indexes on Aldi (1.61×), Lidl (1.56×), HEMA (1.58×), and Primark (1.54×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Discounts and allowances. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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