A data profile of the people who buy, follow and care about Discounts and allowances in France — modelled from more than twelve digital signal sources. Discounts and allowances has an estimated audience of 4,613,192 people in France.
The average Discounts and allowances fan in France is 43.4 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.
Top brand affinities include WeTransfer, Kiabi, Deal of the day, with strongest over-indexing on WeTransfer (2.01× the country average).
Demographically, the Discounts and allowances audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Family Orientation, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Discounts and allowances fan in France is more female, around 43.4 years old, with strong Family Orientation tendencies and a notable affinity for WeTransfer.
The key figures that characterise the Discounts and allowances profile in France.
60.1% are female, 39.9% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 60.1% |
| Male | 39.9% |
| Average age | 43.4 |
| Estimated audience size | 4,613,192 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 24% | |
| 50+ | 29% |
of the worldwide Discounts and allowances audience comes from France.
| Country | Share |
|---|---|
| United States | 14.2% |
| Italy | 4.2% |
| United Kingdom | 4.0% |
Where the Discounts and allowances audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hauts-de-France | ~400K | 1.05× | |
| 02 | Île-de-France | ~900K | 1.03× | |
| 03 | Grand Est | ~400K | 1.03× | |
| 04 | Auvergne-Rhône-Alpes | ~600K | 1.02× | |
| 05 | Occitanie | ~400K | 1.02× | |
| 06 | Bourgogne-Franche-Comté | ~200K | 1.02× | |
| 07 | Provence-Alpes-Côte d'Azur | ~300K | 1.01× | |
| 08 | Nouvelle-Aquitaine | ~400K | 1.00× | |
| 09 | Normandy | ~200K | 1.00× | |
| 10 | Brittany | 0.00× | ||
| 11 | Centre-Val de Loire | 0.00× | ||
| 12 | Corsica | 0.00× | ||
| 13 | Pays de la Loire | 0.00× |
The strongest cross-interests of the Discounts and allowances audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bonprix | Shopping | 2.74× | ||
| 02 | Deal of the day | Shopping | 2.39× | ||
| 03 | Scarf | Fashion & Accessoires | 2.37× | ||
| 04 | Galatasaray S.K. | Sports | 2.28× | ||
| 05 | Kiabi | Fashion & Accessoires | 2.02× | ||
| 06 | WeTransfer | Internet & Social Media | 2.01× | ||
| 07 | Christina Ricci | Movies & TV | 1.83× | ||
| 08 | Price | Shopping | 1.70× | ||
| 09 | vertbaudet | Fashion & Accessoires | 1.62× | ||
| 10 | Hair iron | Beauty & Wellness | 1.62× | ||
| 11 | King Jouet | Shopping | 1.61× | ||
| 12 | Garden furniture | Home & Garden | 1.58× | ||
| 13 | Gémo | Fashion & Accessoires | 1.57× | ||
| 14 | Groupon | Internet & Social Media | 1.54× | ||
| 15 | Wholesale | Fashion & Accessoires | 1.54× | ||
| 16 | Damart | Fashion & Accessoires | 1.53× | ||
| 17 | Showroomprive | Fashion & Accessoires | 1.52× | ||
| 18 | Couch | Home & Garden | 1.51× | ||
| 19 | OVH | Technology & Electronics | 1.51× | ||
| 20 | Princesse tam.tam | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.99× | |
| DIY Mentality | THRILL | 0.95× | |
| Creativity | OPEN | 0.92× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.61× | |
| Sports Activity | POWER | 0.65× | |
| Early Adopter Mentality | POWER | 0.65× |
Discounts and allowances has an estimated audience of 4,613,192 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
60.1% of Discounts and allowances fans are female, 39.9% are male, with an average age of 43.4 years.
Discounts and allowances fans show strongest brand affinity for WeTransfer (2.01×), Kiabi (2.02×), and Deal of the day (2.39×) over the country average.
Discounts and allowances fans in France are most concentrated in Île-de-France (reach ~900K), Auvergne-Rhône-Alpes (reach ~600K), and Hauts-de-France (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Discounts and allowances itself, the audience over-indexes on Kiabi (2.02×), Deal of the day (2.39×), King Jouet (1.61×), and vertbaudet (1.62×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Discounts and allowances. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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