A data profile of the people who buy, follow and care about Couch in France — modelled from more than twelve digital signal sources. Couch has an estimated audience of 3,101,896 people in France.
Couch has an estimated audience of 3,101,896 people in France. 66.9% are female, 33.1% are male, average age 43.2. Top brand affinities: Love & Sex, Kitchen garden, Christmas Gift, Dentistry, Christmas tree.
Top brand affinities include Love & Sex, Kitchen garden, Christmas Gift, with strongest over-indexing on Love & Sex (243.29× the country average).
Demographically, the Couch audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Quality Awareness, Mindfulness.
The typical Couch fan in France is more female, around 43.2 years old, with strong Quality Awareness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Couch profile in France.
66.9% are female, 33.1% are male, average age 43.2.
| Metric | Value |
|---|---|
| Female | 66.9% |
| Male | 33.1% |
| Average age | 43.2 |
| Estimated audience size | 3,101,896 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 19% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 27% |
of the worldwide Couch audience comes from France.
| Country | Share |
|---|---|
| United States | 17.8% |
| United Kingdom | 7.4% |
| Germany | 4.7% |
The strongest cross-interests of the Couch audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 243.29× | ||
| 02 | Selfridges | Shopping | 179.47× | ||
| 03 | Christmas Gift | Kids & Family | 32.22× | ||
| 04 | Christmas tree | Kids & Family | 23.99× | ||
| 05 | Kitchen garden | Home & Garden | 21.23× | ||
| 06 | Dentistry | Business & Career | 18.10× | ||
| 07 | Breast Cancer awareness | Health | 12.65× | ||
| 08 | Zoom lens | Technology & Electronics | 11.93× | ||
| 09 | Hormone | Health | 11.67× | ||
| 10 | Sustainable products | Politics & Society | 11.00× | ||
| 11 | Girl power | Politics & Society | 10.15× | ||
| 12 | Doctor of Medicine | Business & Career | 9.70× | ||
| 13 | Broadcasting of sports events | Movies & TV | 7.60× | ||
| 14 | Floral design | Home & Garden | 7.16× | ||
| 15 | Kitchen | Home & Garden | 3.20× | ||
| 16 | Real property | Home & Garden | 3.00× | ||
| 17 | Google Maps | Internet & Social Media | 2.75× | ||
| 18 | Home Appliances | Home & Garden | 2.54× | ||
| 19 | IKEA | Home & Garden | 2.41× | ||
| 20 | Furniture | Home & Garden | 2.00× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.61× | |
| Mindfulness | BALANCE | 2.19× | |
| Design Affinity | PREMIUM | 1.81× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.90× | |
| Pet Ownership | JOY | 0.92× | |
| Risk Appetite | THRILL | 0.92× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Couch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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