A data profile of the people who buy, follow and care about Couch in Spain — modelled from more than twelve digital signal sources. Couch has an estimated audience of 2,675,601 people in Spain.
Couch has an estimated audience of 2,675,601 people in Spain. 74.2% are female, 25.8% are male, average age 45.7. Top brand affinities: Real property, Modern architecture, Aldi, Mattress, IKEA.
Top brand affinities include Real property, Modern architecture, Aldi, with strongest over-indexing on Real property (4.91× the country average).
Demographically, the Couch audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Quality Awareness, Design Affinity.
The typical Couch fan in Spain is more female, around 45.7 years old, with strong Quality Awareness tendencies and a notable affinity for Real property.
The key figures that characterise the Couch profile in Spain.
74.2% are female, 25.8% are male, average age 45.7.
| Metric | Value |
|---|---|
| Female | 74.2% |
| Male | 25.8% |
| Average age | 45.7 |
| Estimated audience size | 2,675,601 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 13% | |
| 30-39 | 21% | |
| 40-49 | 31% | |
| 50+ | 30% |
of the worldwide Couch audience comes from Spain.
| Country | Share |
|---|---|
| United States | 17.8% |
| United Kingdom | 7.4% |
| Germany | 4.7% |
The strongest cross-interests of the Couch audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Duvet | Home & Garden | 8.06× | ||
| 02 | Floral design | Home & Garden | 6.16× | ||
| 03 | Real property | Home & Garden | 4.91× | ||
| 04 | Mattress | Home & Garden | 4.50× | ||
| 05 | Lunch | Food & Beverages | 3.67× | ||
| 06 | Flower bouquet | Home & Garden | 3.66× | ||
| 07 | Modern architecture | Arts & Culture | 3.49× | ||
| 08 | Aldi | Shopping | 2.79× | ||
| 09 | Zara Home | Home & Garden | 2.68× | ||
| 10 | Refrigerator | Home & Garden | 2.68× | ||
| 11 | Home Appliances | Home & Garden | 2.54× | ||
| 12 | Apartment | Business & Career | 2.41× | ||
| 13 | IKEA | Home & Garden | 2.40× | ||
| 14 | Leroy Merlin | Shopping | 2.35× | ||
| 15 | TripAdvisor | Travel & Leisure | 2.28× | ||
| 16 | Furniture | Home & Garden | 2.00× | ||
| 17 | Discount stores | Shopping | 1.96× | ||
| 18 | Home improvement | Home & Garden | 1.95× | ||
| 19 | Primark | Shopping | 1.75× | ||
| 20 | Lidl | Shopping | 1.72× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.40× | |
| Design Affinity | PREMIUM | 1.91× | |
| Convenience Orientation | PREMIUM | 1.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.80× | |
| Risk Appetite | THRILL | 0.83× | |
| Patriotism | CONSERVATISM | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Couch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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