Couch Audience in United Kingdom
Couch has an estimated audience of 9,229,174 people in United Kingdom. 73.7% are female, 26.3% are male, average age 44.6. Top regions: England, Scotland, Yorkshire and the Humber. Top brand affinities: Drinking establishment, Real property, Furniture, Weddings, Tax refund.
The average Couch fan in United Kingdom is 44.6 years old, more female, and lives primarily in England. The audience is concentrated in England, Scotland, Yorkshire and the Humber. Top brand affinities include Drinking establishment, Real property, Furniture, with strongest over-indexing on Drinking establishment (4.14× the country average). Demographically, the Couch audience skews more female with an average age of 44.6, and over-indexes on personality traits such as Convenience Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Couch fans
| Metric | Value |
|---|---|
| Female | 73.7% |
| Male | 26.3% |
| Average age | 44.6 |
| Estimated audience size | 9,229,174 |
Audience persona
The typical Couch fan in United Kingdom is more female, around 44.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Drinking establishment.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 6,921,881 | 1.53× |
| Scotland | 3,401,549 | 4.09× |
| Yorkshire and the Humber | 898,718 | 1.21× |
| Wales | 677,088 | 1.28× |
| South East | 482,875 | 0.39× |
| North West | 326,474 | 0.33× |
| Northern Ireland | 303,126 | 1.07× |
| East of England | 288,767 | 0.34× |
| South West | 223,995 | 0.3× |
| West Midlands | 223,426 | 0.56× |
| East Midlands | 214,344 | 0.33× |
| North East | 201,918 | 0.56× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Drinking establishment | 4.14× | Food & Beverages |
| Real property | 3.22× | Home & Garden |
| Furniture | 1.54× | Home & Garden |
| Weddings | 1.78× | Kids & Family |
| Tax refund | 4.14× | Business & Career |
| IKEA | 1.83× | Home & Garden |
| Home Bargains | 1.88× | Shopping |
| Home Appliances | 2× | Home & Garden |
| Diabetes mellitus awareness | 4.14× | Health |
| 1.75× | Internet & Social Media | |
| Kitchenware | 2.35× | Home & Garden |
| Argos (retailer) | 1.59× | Shopping |
| Garden furniture | 2.27× | Home & Garden |
| Refrigerator | 2.02× | Home & Garden |
| TK Maxx | 1.79× | Shopping |
| Expensive Taste | 2.19× | Business & Career |
| Sports nutrition | 4.14× | Food & Beverages |
| Children's clothing | 2× | Fashion & Accessoires |
| Wickes | 1.69× | Home & Garden |
| Destination spa | 4.14× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.26 |
| Design Affinity | PREMIUM | 1.21 |
| Price Sensitivity | PREMIUM | 1.19 |
| DIY Mentality | THRILL | 1.18 |
| Indulgence | JOY | 1.16 |
| Family Orientation | CONSERVATISM | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.8% |
| United Kingdom | 7.4% |
| Germany | 4.7% |
See Couch audiences in other countries
More Home & Garden audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Music (37,354,190)
- Food (36,602,968)
Frequently asked questions
How many fans does Couch have in United Kingdom?
Couch has an estimated audience of 9,229,174 people in United Kingdom, concentrated in England and Scotland.
What is the gender split and age of Couch fans?
73.7% of Couch fans are female, 26.3% are male, with an average age of 44.6 years.
Which brands do Couch fans like most?
Couch fans show strongest brand affinity for Drinking establishment (4.14×), Real property (3.22×), and Furniture (1.54×) over the country average.
Where do Couch fans live in United Kingdom?
Couch fans in United Kingdom are most concentrated in England (reach 6,921,881), Scotland (reach 3,401,549), and Yorkshire and the Humber (reach 898,718). These three regions account for the largest share of the active audience.
What other brands do Couch fans also like?
Beyond Couch itself, the audience over-indexes on Real property (3.22×), Furniture (1.54×), Weddings (1.78×), and Tax refund (4.14×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Couch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.