A data profile of the people who buy, follow and care about Couch in Brazil — modelled from more than twelve digital signal sources. Couch has an estimated audience of 4,305,499 people in Brazil.
Couch has an estimated audience of 4,305,499 people in Brazil. 79.1% are female, 20.9% are male, average age 40.9. Top brand affinities: Furniture, Instagram, Shopping malls, Country music, Rock music.
Top brand affinities include Furniture, Instagram, Shopping malls, with strongest over-indexing on Furniture (2.33× the country average).
Demographically, the Couch audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Indulgence, Design Affinity.
The typical Couch fan in Brazil is more female, around 40.9 years old, with strong Indulgence tendencies and a notable affinity for Furniture.
The key figures that characterise the Couch profile in Brazil.
79.1% are female, 20.9% are male, average age 40.9.
| Metric | Value |
|---|---|
| Female | 79.1% |
| Male | 20.9% |
| Average age | 40.9 |
| Estimated audience size | 4,305,499 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 19% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 20% |
of the worldwide Couch audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 17.8% |
| United Kingdom | 7.4% |
| Germany | 4.7% |
The strongest cross-interests of the Couch audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Duvet | Home & Garden | 5.29× | ||
| 02 | Furniture | Home & Garden | 2.33× | ||
| 03 | Renovation | Home & Garden | 2.11× | ||
| 04 | Real property | Home & Garden | 2.05× | ||
| 05 | Shopping malls | Shopping | 1.93× | ||
| 06 | Internet & Social Media | 1.89× | |||
| 07 | Rock music | Music & Radio | 1.85× | ||
| 08 | Do it yourself (DIY) | Home & Garden | 1.85× | ||
| 09 | Country music | Music & Radio | 1.83× | ||
| 10 | Pop music | Music & Radio | 1.82× | ||
| 11 | Handbags | Fashion & Accessoires | 1.81× | ||
| 12 | Medicine | Business & Career | 1.80× | ||
| 13 | Fragrances | Beauty & Wellness | 1.76× | ||
| 14 | Home improvement | Home & Garden | 1.76× | ||
| 15 | Beauty salons | Beauty & Wellness | 1.74× | ||
| 16 | Hypermarket | Shopping | 1.73× | ||
| 17 | Hip hop music | Music & Radio | 1.72× | ||
| 18 | Wine | Food & Beverages | 1.71× | ||
| 19 | Barbecue | Food & Beverages | 1.67× | ||
| 20 | Personal care | Health | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 2.62× | |
| Design Affinity | PREMIUM | 1.84× | |
| DIY Mentality | THRILL | 1.76× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.72× | |
| Patriotism | CONSERVATISM | 0.84× | |
| Risk Appetite | THRILL | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Couch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.