A data profile of the people who buy, follow and care about Real property in Brazil — modelled from more than twelve digital signal sources. Real property has an estimated audience of 13,027,879 people in Brazil.
The average Real property fan in Brazil is 44.5 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Finance, Funding, Apartment, with strongest over-indexing on Finance (2.21× the country average).
Demographically, the Real property audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Spirituality, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Real property fan in Brazil is more female, around 44.5 years old, with strong Spirituality tendencies and a notable affinity for Finance.
The key figures that characterise the Real property profile in Brazil.
57.2% are female, 42.8% are male, average age 44.5.
| Metric | Value |
|---|---|
| Female | 57.2% |
| Male | 42.8% |
| Average age | 44.5 |
| Estimated audience size | 13,027,879 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 17% | |
| 30-39 | 22% | |
| 40-49 | 24% | |
| 50+ | 30% |
of the worldwide Real property audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 16.1% |
| Brazil | 6.2% |
| Italy | 5.9% |
Where the Real property audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Paraíba | ~300K | 1.07× | |
| 02 | Alagoas | ~200K | 1.05× | |
| 03 | Piauí | ~200K | 1.05× | |
| 04 | Maranhão | ~300K | 1.04× | |
| 05 | Bahia | ~900K | 1.03× | |
| 06 | Pernambuco | ~600K | 1.02× | |
| 07 | Federal District | ~200K | 1.02× | |
| 08 | Santa Catarina | ~600K | 1.01× | |
| 09 | Mato Grosso | ~200K | 1.01× | |
| 10 | Amapá | ~50K | 1.01× | |
| 11 | Espírito Santo | ~300K | 1.00× | |
| 12 | Amazonas | ~200K | 1.00× | |
| 13 | Rio Grande do Norte | ~200K | 1.00× | |
| 14 | Mato Grosso do Sul | ~200K | 1.00× | |
| 15 | Sergipe | ~100K | 1.00× | |
| 16 | Rondônia | ~100K | 1.00× | |
| 17 | Tocantins | ~90K | 1.00× | |
| 18 | Ceará | ~600K | 0.99× | |
| 19 | Goiás | ~500K | 0.99× | |
| 20 | Pará | ~400K | 0.99× | |
| 21 | Rio Grande do Sul | ~800K | 0.98× | |
| 22 | Paraná | ~800K | 0.97× | |
| 23 | Minas Gerais | ~1.5M | 0.95× | |
| 24 | Rio de Janeiro | ~1M | 0.95× | |
| 25 | São Paulo | ~3M | 0.88× | |
| 26 | Acre | 0.00× | ||
| 27 | Roraima | 0.00× |
The strongest cross-interests of the Real property audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Real estate broker | Home & Garden | 3.62× | ||
| 02 | Mortgage loans | Business & Career | 3.33× | ||
| 03 | Government | Politics & Society | 3.12× | ||
| 04 | Aviation | Business & Career | 2.78× | ||
| 05 | Funding | Business & Career | 2.51× | ||
| 06 | Small and medium enterprises | Business & Career | 2.28× | ||
| 07 | Apartment | Business & Career | 2.26× | ||
| 08 | Credit (finance) | Business & Career | 2.25× | ||
| 09 | Finance | Business & Career | 2.21× | ||
| 10 | Bed | Home & Garden | 2.20× | ||
| 11 | Caixa Econômica Federal | Business & Career | 2.16× | ||
| 12 | Resort | Travel & Leisure | 2.05× | ||
| 13 | Air travel | Travel & Leisure | 1.97× | ||
| 14 | Financial services | Business & Career | 1.85× | ||
| 15 | Law | Business & Career | 1.79× | ||
| 16 | Money | Business & Career | 1.76× | ||
| 17 | Politics | Politics & Society | 1.70× | ||
| 18 | Architecture | Business & Career | 1.65× | ||
| 19 | Kitchen | Home & Garden | 1.62× | ||
| 20 | Transport | Cars & Mobility | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.46× | |
| Community Orientation | OPEN | 1.32× | |
| Design Affinity | PREMIUM | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.61× | |
| Career Orientation | POWER | 0.84× | |
| Tradition | CONSERVATISM | 0.91× |
Real property has an estimated audience of 13,027,879 people in Brazil, concentrated in São Paulo and Minas Gerais.
57.2% of Real property fans are female, 42.8% are male, with an average age of 44.5 years.
Real property fans show strongest brand affinity for Finance (2.21×), Funding (2.51×), and Apartment (2.26×) over the country average.
Real property fans in Brazil are most concentrated in São Paulo (reach ~3M), Minas Gerais (reach ~1.5M), and Rio de Janeiro (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Real property itself, the audience over-indexes on Funding (2.51×), Apartment (2.26×), Law (1.79×), and Small and medium enterprises (2.28×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Real property. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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