Real property Audience in Brazil
Real property has an estimated audience of 13,027,879 people in Brazil. 57.2% are female, 42.8% are male, average age 44.5. Top regions: Bahia, São Paulo, Pernambuco. Top brand affinities: Finance, Funding, Apartment, Law, Small and medium enterprises.
The average Real property fan in Brazil is 44.5 years old, more female, and lives primarily in Bahia. The audience is concentrated in Bahia, São Paulo, Pernambuco. Top brand affinities include Finance, Funding, Apartment, with strongest over-indexing on Finance (2.21× the country average). Demographically, the Real property audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Real property fans
| Metric | Value |
|---|---|
| Female | 57.2% |
| Male | 42.8% |
| Average age | 44.5 |
| Estimated audience size | 13,027,879 |
Audience persona
The typical Real property fan in Brazil is more female, around 44.5 years old, with strong Quality Awareness tendencies and a notable affinity for Finance.
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| Bahia | 1,079,661 | 1.26× |
| São Paulo | 1,059,986 | 0.31× |
| Pernambuco | 725,037 | 1.21× |
| Minas Gerais | 651,224 | 0.48× |
| Santa Catarina | 643,370 | 1.08× |
| Rio de Janeiro | 642,841 | 0.53× |
| Rio Grande do Sul | 591,277 | 0.77× |
| Paraná | 589,796 | 0.74× |
| Paraíba | 550,208 | 2.1× |
| Maranhão | 539,567 | 1.66× |
| Ceará | 464,838 | 0.82× |
| Alagoas | 393,745 | 2.07× |
| Piauí | 388,699 | 2.15× |
| Goiás | 376,958 | 0.76× |
| Pará | 369,390 | 0.87× |
| Mato Grosso | 313,069 | 1.28× |
| Federal District | 282,923 | 1.3× |
| Espírito Santo | 277,358 | 1.02× |
| Rio Grande do Norte | 216,059 | 1× |
| Mato Grosso do Sul | 206,213 | 1.09× |
| Amazonas | 205,780 | 0.91× |
| Amapá | 75,804 | 1.64× |
| Sergipe | 74,672 | 0.55× |
| Rondônia | 73,007 | 0.67× |
| Tocantins | 64,101 | 0.74× |
| Acre | None× | |
| Roraima | None× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Finance | 2.21× | Business & Career |
| Funding | 2.51× | Business & Career |
| Apartment | 2.26× | Business & Career |
| Law | 1.79× | Business & Career |
| Small and medium enterprises | 2.28× | Business & Career |
| Architecture | 1.65× | Business & Career |
| Kitchen | 1.62× | Home & Garden |
| Money | 1.76× | Business & Career |
| Credit (finance) | 2.25× | Business & Career |
| Aviation | 2.78× | Business & Career |
| Politics | 1.7× | Politics & Society |
| Mortgage loans | 3.33× | Business & Career |
| Real estate broker | 3.62× | Home & Garden |
| Resort | 2.05× | Travel & Leisure |
| Air travel | 1.97× | Travel & Leisure |
| Government | 3.12× | Politics & Society |
| Bed | 2.2× | Home & Garden |
| Financial services | 1.85× | Business & Career |
| Transport | 1.59× | Cars & Mobility |
| Living room | 2.75× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.62 |
| Design Affinity | PREMIUM | 1.55 |
| Need for Security | CONSERVATISM | 1.54 |
| Luxury Orientation | PREMIUM | 1.41 |
| DIY Mentality | THRILL | 1.38 |
| Family Orientation | CONSERVATISM | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.1% |
| Brazil | 6.2% |
| Italy | 5.9% |
See Real property audiences in other countries
More Home & Garden audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
Frequently asked questions
How many fans does Real property have in Brazil?
Real property has an estimated audience of 13,027,879 people in Brazil, concentrated in Bahia and São Paulo.
What is the gender split and age of Real property fans?
57.2% of Real property fans are female, 42.8% are male, with an average age of 44.5 years.
Which brands do Real property fans like most?
Real property fans show strongest brand affinity for Finance (2.21×), Funding (2.51×), and Apartment (2.26×) over the country average.
Where do Real property fans live in Brazil?
Real property fans in Brazil are most concentrated in Bahia (reach 1,079,661), São Paulo (reach 1,059,986), and Pernambuco (reach 725,037). These three regions account for the largest share of the active audience.
What other brands do Real property fans also like?
Beyond Real property itself, the audience over-indexes on Funding (2.51×), Apartment (2.26×), Law (1.79×), and Small and medium enterprises (2.28×) compared to the Brazil average.
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Real property. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.