A data profile of the people who buy, follow and care about Aviation in Brazil — modelled from more than twelve digital signal sources. Aviation has an estimated audience of 7,222,747 people in Brazil.
Aviation has an estimated audience of 7,222,747 people in Brazil. 47.7% are female, 52.3% are male, average age 41.3. Top brand affinities: Real property, Esporte Clube Bahia, Google Flights, Public transport, MSN.
Top brand affinities include Real property, Esporte Clube Bahia, Google Flights, with strongest over-indexing on Real property (2.78× the country average).
Demographically, the Aviation audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Patriotism, Travelling.
The typical Aviation fan in Brazil is balanced, around 41.3 years old, with strong Patriotism tendencies and a notable affinity for Real property.
The key figures that characterise the Aviation profile in Brazil.
47.7% are female, 52.3% are male, average age 41.3.
| Metric | Value |
|---|---|
| Female | 47.7% |
| Male | 52.3% |
| Average age | 41.3 |
| Estimated audience size | 7,222,747 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 25% |
of the worldwide Aviation audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 18.2% |
| United Kingdom | 4.6% |
| Japan | 4.1% |
The strongest cross-interests of the Aviation audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Airbus | Cars & Mobility | 6.85× | ||
| 02 | Embraer | Cars & Mobility | 3.56× | ||
| 03 | Quadcopter | Technology & Electronics | 3.42× | ||
| 04 | Malaysia Airlines | Travel & Leisure | 3.14× | ||
| 05 | Lufthansa | Travel & Leisure | 2.99× | ||
| 06 | Real property | Home & Garden | 2.78× | ||
| 07 | Google Flights | Travel & Leisure | 2.66× | ||
| 08 | Public transport | Cars & Mobility | 2.05× | ||
| 09 | Airline | Travel & Leisure | 2.01× | ||
| 10 | Personal water craft | Cars & Mobility | 1.95× | ||
| 11 | Sandra Bullock | Movies & TV | 1.89× | ||
| 12 | Retail banking | Business & Career | 1.87× | ||
| 13 | Minivans | Cars & Mobility | 1.80× | ||
| 14 | Max Verstappen | Sports | 1.73× | ||
| 15 | Lewis Hamilton | Sports | 1.70× | ||
| 16 | MSN | News | 1.62× | ||
| 17 | Makita | Home & Garden | 1.57× | ||
| 18 | Masonry | Home & Garden | 1.56× | ||
| 19 | Esporte Clube Bahia | Sports | 1.51× | ||
| 20 | Anne Hathaway | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.52× | |
| Travelling | THRILL | 1.33× | |
| Career Orientation | POWER | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.72× | |
| Creativity | OPEN | 0.73× | |
| Mindfulness | BALANCE | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Aviation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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