A data profile of the people who buy, follow and care about Aviation in Canada — modelled from more than twelve digital signal sources. Aviation has an estimated audience of 3,813,296 people in Canada.
The average Aviation fan in Canada is 41.7 years old, more male, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Real property, Emirates, Wealth management, with strongest over-indexing on Real property (2.24× the country average).
Demographically, the Aviation audience skews more male with an average age of 41.7, and over-indexes on personality traits such as Travelling, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Aviation fan in Canada is more male, around 41.7 years old, with strong Travelling tendencies and a notable affinity for Real property.
The key figures that characterise the Aviation profile in Canada.
43.0% are female, 57.0% are male, average age 41.7.
| Metric | Value |
|---|---|
| Female | 43.0% |
| Male | 57.0% |
| Average age | 41.7 |
| Estimated audience size | 3,813,296 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 27% |
of the worldwide Aviation audience comes from Canada.
| Country | Share |
|---|---|
| United States | 18.2% |
| United Kingdom | 4.6% |
| Japan | 4.1% |
Where the Aviation audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Alberta | ~700K | 1.46× | |
| 02 | Ontario | ~2M | 1.38× | |
| 03 | British Columbia | ~800K | 1.35× | |
| 04 | Manitoba | ~200K | 1.18× | |
| 05 | Quebec | ~900K | 0.97× | |
| 06 | Saskatchewan | ~100K | 0.93× | |
| 07 | Prince Edward Island | ~20K | 0.87× | |
| 08 | New Brunswick | ~80K | 0.85× | |
| 09 | Nova Scotia | ~90K | 0.83× | |
| 10 | Newfoundland and Labrador | ~50K | 0.80× |
The strongest cross-interests of the Aviation audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Emirates | Travel & Leisure | 2.70× | ||
| 02 | Real property | Home & Garden | 2.24× | ||
| 03 | Metal detector | Home & Garden | 2.13× | ||
| 04 | Lufthansa | Travel & Leisure | 1.95× | ||
| 05 | Turkish Airlines | Travel & Leisure | 1.95× | ||
| 06 | Low-cost carrier | Travel & Leisure | 1.90× | ||
| 07 | Cathay Pacific | Travel & Leisure | 1.79× | ||
| 08 | Truck camper | Cars & Mobility | 1.78× | ||
| 09 | Motorboat | Cars & Mobility | 1.71× | ||
| 10 | Qatar Airways | Travel & Leisure | 1.70× | ||
| 11 | Max Verstappen | Sports | 1.68× | ||
| 12 | Jet ski | Sports | 1.62× | ||
| 13 | Bored Panda | Internet & Social Media | 1.58× | ||
| 14 | Wealth management | Business & Career | 1.57× | ||
| 15 | Sandra Bullock | Movies & TV | 1.57× | ||
| 16 | Houzz | Home & Garden | 1.57× | ||
| 17 | Dailymotion | Movies & TV | 1.55× | ||
| 18 | Robotics | Technology & Electronics | 1.54× | ||
| 19 | George Clooney | Movies & TV | 1.53× | ||
| 20 | United Airlines | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.45× | |
| Luxury Orientation | PREMIUM | 1.31× | |
| Career Orientation | POWER | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.72× | |
| Pet Ownership | JOY | 0.76× | |
| Price Sensitivity | PREMIUM | 0.85× |
Aviation has an estimated audience of 3,813,296 people in Canada, concentrated in Ontario and Quebec.
43.0% of Aviation fans are female, 57.0% are male, with an average age of 41.7 years.
Aviation fans show strongest brand affinity for Real property (2.24×), Emirates (2.7×), and Wealth management (1.57×) over the country average.
Aviation fans in Canada are most concentrated in Ontario (reach ~2M), Quebec (reach ~900K), and British Columbia (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Aviation itself, the audience over-indexes on Emirates (2.7×), Wealth management (1.57×), Motorboat (1.71×), and Bored Panda (1.58×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Aviation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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