A data profile of the people who buy, follow and care about Aviation in France — modelled from more than twelve digital signal sources. Aviation has an estimated audience of 3,531,232 people in France.
Aviation has an estimated audience of 3,531,232 people in France. 38.4% are female, 61.6% are male, average age 42.7. Top brand affinities: Flight simulator, Kitchen, Real property, Google Maps, EasyJet.
Top brand affinities include Flight simulator, Kitchen, Real property, with strongest over-indexing on Flight simulator (7.99× the country average).
Demographically, the Aviation audience skews more male with an average age of 42.7, and over-indexes on personality traits such as Patriotism, Risk Appetite.
The typical Aviation fan in France is more male, around 42.7 years old, with strong Patriotism tendencies and a notable affinity for Flight simulator.
The key figures that characterise the Aviation profile in France.
38.4% are female, 61.6% are male, average age 42.7.
| Metric | Value |
|---|---|
| Female | 38.4% |
| Male | 61.6% |
| Average age | 42.7 |
| Estimated audience size | 3,531,232 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 18% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 30% |
of the worldwide Aviation audience comes from France.
| Country | Share |
|---|---|
| United States | 18.2% |
| United Kingdom | 4.6% |
| Japan | 4.1% |
The strongest cross-interests of the Aviation audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Flight simulator | Games | 7.99× | ||
| 02 | Floral design | Home & Garden | 3.80× | ||
| 03 | Airbus | Cars & Mobility | 3.67× | ||
| 04 | Permanent residency | Business & Career | 3.00× | ||
| 05 | Tinder | Internet & Social Media | 3.00× | ||
| 06 | Kitchen garden | Home & Garden | 3.00× | ||
| 07 | Fiberglass | Technology & Electronics | 3.00× | ||
| 08 | Improvisation | Music & Radio | 3.00× | ||
| 09 | Airline | Travel & Leisure | 2.26× | ||
| 10 | Volunteering | Politics & Society | 2.10× | ||
| 11 | Volotea | Travel & Leisure | 2.09× | ||
| 12 | Kitchen | Home & Garden | 2.03× | ||
| 13 | TotalEnergies | Cars & Mobility | 1.91× | ||
| 14 | Real property | Home & Garden | 1.82× | ||
| 15 | EasyJet | Travel & Leisure | 1.79× | ||
| 16 | Google Maps | Internet & Social Media | 1.74× | ||
| 17 | Center Parcs | Travel & Leisure | 1.68× | ||
| 18 | Internet & Social Media | 1.63× | |||
| 19 | Uniqlo | Shopping | 1.58× | ||
| 20 | Art museum | Arts & Culture | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.00× | |
| Risk Appetite | THRILL | 1.66× | |
| Community Orientation | OPEN | 1.58× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.77× | |
| Price Sensitivity | PREMIUM | 0.80× | |
| Creativity | OPEN | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Aviation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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