A data profile of the people who buy, follow and care about Aviation in Italy — modelled from more than twelve digital signal sources. Aviation has an estimated audience of 5,040,199 people in Italy.
Aviation has an estimated audience of 5,040,199 people in Italy. 41.1% are female, 58.9% are male, average age 42.9. Top brand affinities: Wikipedia, Personal finance, Modern architecture, Volunteering, Satire.
Top brand affinities include Wikipedia, Personal finance, Modern architecture, with strongest over-indexing on Wikipedia (3.48× the country average).
Demographically, the Aviation audience skews more male with an average age of 42.9, and over-indexes on personality traits such as Risk Appetite, Travelling.
The typical Aviation fan in Italy is more male, around 42.9 years old, with strong Risk Appetite tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Aviation profile in Italy.
41.1% are female, 58.9% are male, average age 42.9.
| Metric | Value |
|---|---|
| Female | 41.1% |
| Male | 58.9% |
| Average age | 42.9 |
| Estimated audience size | 5,040,199 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 30% |
of the worldwide Aviation audience comes from Italy.
| Country | Share |
|---|---|
| United States | 18.2% |
| United Kingdom | 4.6% |
| Japan | 4.1% |
The strongest cross-interests of the Aviation audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Flight simulator | Games | 6.00× | ||
| 02 | Flightradar24 | Travel & Leisure | 3.68× | ||
| 03 | Wikipedia | Internet & Social Media | 3.48× | ||
| 04 | Property finder | Home & Garden | 2.95× | ||
| 05 | Modern architecture | Arts & Culture | 2.79× | ||
| 06 | Modern furniture | Home & Garden | 2.73× | ||
| 07 | Satire | Literature | 2.63× | ||
| 08 | Unmanned aerial vehicle | Cars & Mobility | 2.55× | ||
| 09 | Natural skin care | Beauty & Wellness | 2.11× | ||
| 10 | EDreams | Travel & Leisure | 2.07× | ||
| 11 | Extreme sport | Sports | 2.03× | ||
| 12 | Champagne | Food & Beverages | 1.91× | ||
| 13 | Mediaset | Technology & Electronics | 1.89× | ||
| 14 | Volunteering | Politics & Society | 1.76× | ||
| 15 | Travel website | Travel & Leisure | 1.63× | ||
| 16 | Personal finance | Business & Career | 1.59× | ||
| 17 | Adriatic Sea | Travel & Leisure | 1.58× | ||
| 18 | Financial services | Business & Career | 1.55× | ||
| 19 | Luxury yacht | Travel & Leisure | 1.55× | ||
| 20 | Singer-songwriter | Music & Radio | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.74× | |
| Travelling | THRILL | 1.33× | |
| Patriotism | CONSERVATISM | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.77× | |
| Creativity | OPEN | 0.79× | |
| Mindfulness | BALANCE | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Aviation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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