A data profile of the people who buy, follow and care about Aviation in India — modelled from more than twelve digital signal sources. Aviation has an estimated audience of 7,198,941 people in India.
Aviation has an estimated audience of 7,198,941 people in India. 21.5% are female, 78.5% are male, average age 33.2. Top brand affinities: Real property, Social media marketing, Helicopter, Search engine optimization, Spas.
Top brand affinities include Real property, Social media marketing, Helicopter, with strongest over-indexing on Real property (3.73× the country average).
Demographically, the Aviation audience skews more male with an average age of 33.2, and over-indexes on personality traits such as Career Orientation, Extroversion.
The typical Aviation fan in India is more male, around 33.2 years old, with strong Career Orientation tendencies and a notable affinity for Real property.
The key figures that characterise the Aviation profile in India.
21.5% are female, 78.5% are male, average age 33.2.
| Metric | Value |
|---|---|
| Female | 21.5% |
| Male | 78.5% |
| Average age | 33.2 |
| Estimated audience size | 7,198,941 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 28% | |
| 30-39 | 18% | |
| 40-49 | 12% | |
| 50+ | 10% |
of the worldwide Aviation audience comes from India.
| Country | Share |
|---|---|
| United States | 18.2% |
| United Kingdom | 4.6% |
| Japan | 4.1% |
The strongest cross-interests of the Aviation audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Real property | Home & Garden | 3.73× | ||
| 02 | Helicopter | Cars & Mobility | 3.62× | ||
| 03 | Google Flights | Travel & Leisure | 3.15× | ||
| 04 | Search engine optimization | Business & Career | 2.59× | ||
| 05 | Social media marketing | Business & Career | 2.41× | ||
| 06 | Minivans | Cars & Mobility | 2.38× | ||
| 07 | Computer monitors | Technology & Electronics | 2.10× | ||
| 08 | Air India | Travel & Leisure | 1.95× | ||
| 09 | Volunteering | Politics & Society | 1.86× | ||
| 10 | Sunglasses | Fashion & Accessoires | 1.75× | ||
| 11 | Airline | Travel & Leisure | 1.71× | ||
| 12 | Cruises | Travel & Leisure | 1.68× | ||
| 13 | Young's | Food & Beverages | 1.67× | ||
| 14 | Manga | Literature | 1.67× | ||
| 15 | Desserts | Food & Beverages | 1.66× | ||
| 16 | Tattoos | Fashion & Accessoires | 1.64× | ||
| 17 | Spas | Beauty & Wellness | 1.57× | ||
| 18 | Comics | Literature | 1.57× | ||
| 19 | Drawing | Home & Garden | 1.56× | ||
| 20 | Toys | Games | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.28× | |
| Extroversion | THRILL | 1.26× | |
| Indulgence | JOY | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.60× | |
| Social Media Usage | JOY | 0.75× | |
| Creativity | OPEN | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Aviation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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