A data profile of the people who buy, follow and care about Aviation in Ireland — modelled from more than twelve digital signal sources. Aviation has an estimated audience of 663,238 people in Ireland.
Aviation has an estimated audience of 663,238 people in Ireland. 47.2% are female, 52.8% are male, average age 43.7. Top brand affinities: Screwfix, Retail banking, Innovation, Airline, Digital art.
Top brand affinities include Screwfix, Retail banking, Innovation, with strongest over-indexing on Screwfix (1.57× the country average).
Demographically, the Aviation audience skews balanced with an average age of 43.7, and over-indexes on personality traits such as Career Orientation, Risk Appetite.
The typical Aviation fan in Ireland is balanced, around 43.7 years old, with strong Career Orientation tendencies and a notable affinity for Screwfix.
The key figures that characterise the Aviation profile in Ireland.
47.2% are female, 52.8% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 47.2% |
| Male | 52.8% |
| Average age | 43.7 |
| Estimated audience size | 663,238 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 22% | |
| 40-49 | 26% | |
| 50+ | 27% |
of the worldwide Aviation audience comes from Ireland.
| Country | Share |
|---|---|
| United States | 18.2% |
| United Kingdom | 4.6% |
| Japan | 4.1% |
The strongest cross-interests of the Aviation audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Model building | Kids & Family | 2.66× | ||
| 02 | Retail banking | Business & Career | 2.46× | ||
| 03 | Parkour | Sports | 2.17× | ||
| 04 | Motorboat | Cars & Mobility | 1.87× | ||
| 05 | British hip hop | Music & Radio | 1.85× | ||
| 06 | Reggaeton | Music & Radio | 1.84× | ||
| 07 | Lufthansa | Travel & Leisure | 1.79× | ||
| 08 | Digital art | Arts & Culture | 1.77× | ||
| 09 | Bowling | Sports | 1.74× | ||
| 10 | Globalization | Politics & Society | 1.64× | ||
| 11 | Online auction | Shopping | 1.62× | ||
| 12 | Robotics | Technology & Electronics | 1.60× | ||
| 13 | EasyJet | Travel & Leisure | 1.59× | ||
| 14 | Screwfix | Home & Garden | 1.57× | ||
| 15 | Innovation | Business & Career | 1.57× | ||
| 16 | Turkish Airlines | Travel & Leisure | 1.55× | ||
| 17 | Taxicab | Cars & Mobility | 1.54× | ||
| 18 | Airline | Travel & Leisure | 1.51× | ||
| 19 | Business class | Travel & Leisure | 1.51× | ||
| 20 | Employment agency | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.36× | |
| Risk Appetite | THRILL | 1.31× | |
| Quality Awareness | PREMIUM | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.82× | |
| Price Sensitivity | PREMIUM | 0.82× | |
| Healthy Lifestyle | BALANCE | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Ireland who actively search for Aviation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Ireland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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