A data profile of the people who buy, follow and care about Aviation in Portugal — modelled from more than twelve digital signal sources. Aviation has an estimated audience of 1,486,950 people in Portugal.
The average Aviation fan in Portugal is 45.6 years old, more male, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include OLX, Sporting Clube de Portugal, FlixBus, with strongest over-indexing on OLX (1.54× the country average).
Demographically, the Aviation audience skews more male with an average age of 45.6, and over-indexes on personality traits such as Risk Appetite, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Aviation fan in Portugal is more male, around 45.6 years old, with strong Risk Appetite tendencies and a notable affinity for OLX.
The key figures that characterise the Aviation profile in Portugal.
40.1% are female, 59.9% are male, average age 45.6.
| Metric | Value |
|---|---|
| Female | 40.1% |
| Male | 59.9% |
| Average age | 45.6 |
| Estimated audience size | 1,486,950 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 14% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 34% |
of the worldwide Aviation audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 18.2% |
| United Kingdom | 4.6% |
| Japan | 4.1% |
Where the Aviation audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Guarda District | ~20K | 1.09× | |
| 02 | Bragança District | ~20K | 1.09× | |
| 03 | Portalegre District | ~20K | 1.08× | |
| 04 | Beja District | ~30K | 1.05× | |
| 05 | Castelo Branco District | ~30K | 1.03× | |
| 06 | Vila Real District | ~30K | 1.03× | |
| 07 | Évora District | ~30K | 1.03× | |
| 08 | Viseu District | ~50K | 0.99× | |
| 09 | Azores | ~40K | 0.99× | |
| 10 | Viana do Castelo District | ~40K | 0.99× | |
| 11 | Faro District | ~90K | 0.97× | |
| 12 | Madeira | ~40K | 0.97× | |
| 13 | Leiria District | ~80K | 0.95× | |
| 14 | Coimbra District | ~70K | 0.95× | |
| 15 | Lisbon District | ~400K | 0.93× | |
| 16 | Aveiro District | ~100K | 0.93× | |
| 17 | Setúbal District | ~100K | 0.91× | |
| 18 | Braga District | ~100K | 0.91× | |
| 19 | Porto District | ~300K | 0.82× | |
| 20 | Santarém District | ~60K | 0.82× |
The strongest cross-interests of the Aviation audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Retail banking | Business & Career | 3.17× | ||
| 02 | Search engine optimization | Business & Career | 2.38× | ||
| 03 | Emirates | Travel & Leisure | 2.12× | ||
| 04 | Compact car | Cars & Mobility | 1.83× | ||
| 05 | Thai cuisine | Food & Beverages | 1.75× | ||
| 06 | Pizza | Food & Beverages | 1.71× | ||
| 07 | Airline | Travel & Leisure | 1.71× | ||
| 08 | Online banking | Business & Career | 1.69× | ||
| 09 | S.C. Braga | Sports | 1.65× | ||
| 10 | FlixBus | Cars & Mobility | 1.61× | ||
| 11 | Investment banking | Business & Career | 1.61× | ||
| 12 | Norauto | Cars & Mobility | 1.59× | ||
| 13 | Solar power | Home & Garden | 1.59× | ||
| 14 | Efficient energy use | Technology & Electronics | 1.57× | ||
| 15 | Sociedade Esportiva Palmeiras | Sports | 1.57× | ||
| 16 | Sport Club do Recife | Sports | 1.57× | ||
| 17 | Massively multiplayer online games | Games | 1.56× | ||
| 18 | OLX | Shopping | 1.54× | ||
| 19 | Dubai | Travel & Leisure | 1.52× | ||
| 20 | Sporting Clube de Portugal | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.25× | |
| Career Orientation | POWER | 1.23× | |
| Community Orientation | OPEN | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.71× | |
| Mindfulness | BALANCE | 0.84× | |
| Price Sensitivity | PREMIUM | 0.84× |
Aviation has an estimated audience of 1,486,950 people in Portugal, concentrated in Lisbon District and Porto District.
40.1% of Aviation fans are female, 59.9% are male, with an average age of 45.6 years.
Aviation fans show strongest brand affinity for OLX (1.54×), Sporting Clube de Portugal (1.51×), and FlixBus (1.61×) over the country average.
Aviation fans in Portugal are most concentrated in Lisbon District (reach ~400K), Porto District (reach ~300K), and Setúbal District (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Aviation itself, the audience over-indexes on Sporting Clube de Portugal (1.51×), FlixBus (1.61×), Retail banking (3.17×), and Pizza (1.71×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Aviation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.