A data profile of the people who buy, follow and care about Pizza in Portugal — modelled from more than twelve digital signal sources. Pizza has an estimated audience of 1,702,531 people in Portugal.
The average Pizza fan in Portugal is 43.5 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Fast food, Barbecue, WhatsApp, with strongest over-indexing on Fast food (2.38× the country average).
Demographically, the Pizza audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Pizza fan in Portugal is more female, around 43.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Fast food.
The key figures that characterise the Pizza profile in Portugal.
62.3% are female, 37.7% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 62.3% |
| Male | 37.7% |
| Average age | 43.5 |
| Estimated audience size | 1,702,531 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 29% |
of the worldwide Pizza audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 18.6% |
| Italy | 6.9% |
| Japan | 6.3% |
Where the Pizza audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Madeira | ~100K | 2.06× | |
| 02 | Faro District | ~200K | 1.94× | |
| 03 | Azores | ~70K | 1.52× | |
| 04 | Setúbal District | ~200K | 1.26× | |
| 05 | Lisbon District | ~600K | 1.22× | |
| 06 | Porto District | ~400K | 1.13× | |
| 07 | Santarém District | ~90K | 1.13× | |
| 08 | Leiria District | ~100K | 1.09× | |
| 09 | Aveiro District | ~100K | 0.96× | |
| 10 | Coimbra District | ~80K | 0.91× | |
| 11 | Braga District | ~100K | 0.85× | |
| 12 | Viana do Castelo District | ~40K | 0.85× | |
| 13 | Beja District | ~20K | 0.85× | |
| 14 | Évora District | ~20K | 0.74× | |
| 15 | Viseu District | ~40K | 0.67× | |
| 16 | Castelo Branco District | ~20K | 0.67× | |
| 17 | Vila Real District | ~20K | 0.66× | |
| 18 | Guarda District | ~10K | 0.65× | |
| 19 | Bragança District | ~10K | 0.58× | |
| 20 | Portalegre District | ~10K | 0.57× |
The strongest cross-interests of the Pizza audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Flatbread | Food & Beverages | 5.42× | ||
| 02 | Latin American cuisine | Food & Beverages | 4.01× | ||
| 03 | Spanish cuisine | Food & Beverages | 3.78× | ||
| 04 | Mediterranean cuisine | Food & Beverages | 3.66× | ||
| 05 | Fast casual restaurants | Food & Beverages | 2.88× | ||
| 06 | Seafood | Food & Beverages | 2.80× | ||
| 07 | Fast food restaurants | Food & Beverages | 2.76× | ||
| 08 | Juice | Food & Beverages | 2.72× | ||
| 09 | Free software | Technology & Electronics | 2.66× | ||
| 10 | Barbecue | Food & Beverages | 2.49× | ||
| 11 | Fast food | Food & Beverages | 2.38× | ||
| 12 | Burger King | Food & Beverages | 2.27× | ||
| 13 | Coffeehouses | Food & Beverages | 2.18× | ||
| 14 | Desserts | Food & Beverages | 2.15× | ||
| 15 | Tea | Food & Beverages | 2.02× | ||
| 16 | Rock music | Music & Radio | 1.85× | ||
| 17 | Coffee | Food & Beverages | 1.84× | ||
| 18 | Auchan | Shopping | 1.67× | ||
| 19 | Mercadona | Shopping | 1.63× | ||
| 20 | Internet & Social Media | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.56× | |
| Community Orientation | OPEN | 1.53× | |
| Price Sensitivity | PREMIUM | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.94× | |
| Sustainability | BALANCE | 1.04× | |
| Design Affinity | PREMIUM | 1.04× |
Pizza has an estimated audience of 1,702,531 people in Portugal, concentrated in Lisbon District and Porto District.
62.3% of Pizza fans are female, 37.7% are male, with an average age of 43.5 years.
Pizza fans show strongest brand affinity for Fast food (2.38×), Barbecue (2.49×), and WhatsApp (1.53×) over the country average.
Pizza fans in Portugal are most concentrated in Lisbon District (reach ~600K), Porto District (reach ~400K), and Setúbal District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Pizza itself, the audience over-indexes on Barbecue (2.49×), WhatsApp (1.53×), Spanish cuisine (3.78×), and Mercadona (1.63×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Pizza. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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