A data profile of the people who buy, follow and care about Fast food in Portugal — modelled from more than twelve digital signal sources. Fast food has an estimated audience of 3,222,426 people in Portugal.
The average Fast food fan in Portugal is 43.3 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Faro District.
Top brand affinities include Burger King, Foodie, Fast casual restaurants, with strongest over-indexing on Burger King (1.9× the country average).
Demographically, the Fast food audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Indulgence, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Fast food fan in Portugal is more female, around 43.3 years old, with strong Indulgence tendencies and a notable affinity for Burger King.
The key figures that characterise the Fast food profile in Portugal.
58.1% are female, 41.9% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 58.1% |
| Male | 41.9% |
| Average age | 43.3 |
| Estimated audience size | 3,222,426 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 25% | |
| 50+ | 28% |
of the worldwide Fast food audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 20.3% |
| Italy | 5.0% |
| Brazil | 4.7% |
Where the Fast food audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Faro District | ~500K | 2.22× | |
| 02 | Madeira | ~200K | 2.22× | |
| 03 | Lisbon District | ~1.5M | 1.72× | |
| 04 | Azores | ~100K | 1.42× | |
| 05 | Porto District | ~900K | 1.24× | |
| 06 | Santarém District | ~200K | 1.24× | |
| 07 | Coimbra District | ~200K | 1.02× | |
| 08 | Setúbal District | ~300K | 0.96× | |
| 09 | Leiria District | ~200K | 0.94× | |
| 10 | Beja District | ~50K | 0.89× | |
| 11 | Évora District | ~50K | 0.86× | |
| 12 | Viana do Castelo District | ~70K | 0.85× | |
| 13 | Guarda District | ~40K | 0.85× | |
| 14 | Vila Real District | ~50K | 0.84× | |
| 15 | Bragança District | ~30K | 0.84× | |
| 16 | Portalegre District | ~30K | 0.84× | |
| 17 | Castelo Branco District | ~50K | 0.81× | |
| 18 | Aveiro District | ~200K | 0.77× | |
| 19 | Viseu District | ~80K | 0.75× | |
| 20 | Braga District | ~200K | 0.73× |
The strongest cross-interests of the Fast food audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | French fries | Food & Beverages | 2.41× | ||
| 02 | KFC | Food & Beverages | 2.22× | ||
| 03 | Home Delivery | Food & Beverages | 2.21× | ||
| 04 | Chocolate cake | Food & Beverages | 2.13× | ||
| 05 | Fast casual restaurants | Food & Beverages | 2.10× | ||
| 06 | Hamburger | Food & Beverages | 2.08× | ||
| 07 | Pizza Hut | Food & Beverages | 1.99× | ||
| 08 | Burger King | Food & Beverages | 1.90× | ||
| 09 | Diners | Food & Beverages | 1.87× | ||
| 10 | Local food | Food & Beverages | 1.84× | ||
| 11 | Foodie | Food & Beverages | 1.80× | ||
| 12 | Dinner | Food & Beverages | 1.75× | ||
| 13 | Breakfast | Food & Beverages | 1.73× | ||
| 14 | Lunch | Food & Beverages | 1.71× | ||
| 15 | Vegetarian cuisine | Food & Beverages | 1.66× | ||
| 16 | Eyebrow | Beauty & Wellness | 1.57× | ||
| 17 | Moda Feminina | Fashion & Accessoires | 1.57× | ||
| 18 | Self-confidence | Health | 1.56× | ||
| 19 | Self-awareness | Health | 1.51× | ||
| 20 | Emotional intelligence | Health | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.33× | |
| Early Adopter Mentality | POWER | 1.21× | |
| Price Sensitivity | PREMIUM | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.66× | |
| Need for Security | CONSERVATISM | 0.70× | |
| Tradition | CONSERVATISM | 0.81× |
Fast food has an estimated audience of 3,222,426 people in Portugal, concentrated in Lisbon District and Porto District.
58.1% of Fast food fans are female, 41.9% are male, with an average age of 43.3 years.
Fast food fans show strongest brand affinity for Burger King (1.9×), Foodie (1.8×), and Fast casual restaurants (2.1×) over the country average.
Fast food fans in Portugal are most concentrated in Lisbon District (reach ~1.5M), Porto District (reach ~900K), and Faro District (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Fast food itself, the audience over-indexes on Foodie (1.8×), Fast casual restaurants (2.1×), Local food (1.84×), and Dinner (1.75×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Fast food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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