A data profile of the people who buy, follow and care about Fast food in Belgium — modelled from more than twelve digital signal sources. Fast food has an estimated audience of 2,590,704 people in Belgium.
The average Fast food fan in Belgium is 43.5 years old, more female, and lives primarily in Brussels.
The audience is concentrated in Brussels, Hainaut, Flemish Brabant.
Top brand affinities include McDonald's, Home Delivery, Delivery order, with strongest over-indexing on McDonald's (1.59× the country average).
Demographically, the Fast food audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Early Adopter Mentality, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Fast food fan in Belgium is more female, around 43.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for McDonald's.
The key figures that characterise the Fast food profile in Belgium.
57.5% are female, 42.5% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 57.5% |
| Male | 42.5% |
| Average age | 43.5 |
| Estimated audience size | 2,590,704 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 18% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 32% |
of the worldwide Fast food audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 20.3% |
| Italy | 5.0% |
| Brazil | 4.7% |
Where the Fast food audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Brussels | ~300K | 1.69× | |
| 02 | Luxembourg | ~70K | 1.11× | |
| 03 | Flemish Brabant | ~200K | 1.09× | |
| 04 | Walloon Brabant | ~70K | 1.04× | |
| 05 | Hainaut | ~300K | 1.02× | |
| 06 | Liege | ~200K | 1.02× | |
| 07 | Province of Namur | ~100K | 0.96× | |
| 08 | West Flanders | ~200K | 0.94× | |
| 09 | Antwerp | ~200K | 0.83× | |
| 10 | East Flanders | ~200K | 0.71× | |
| 11 | Limburg | ~70K | 0.61× |
The strongest cross-interests of the Fast food audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Chicken fingers | Food & Beverages | 7.16× | ||
| 02 | Delivery order | Food & Beverages | 5.61× | ||
| 03 | Home Delivery | Food & Beverages | 4.84× | ||
| 04 | Snacking | Food & Beverages | 2.20× | ||
| 05 | Gourmet Foods | Food & Beverages | 2.00× | ||
| 06 | Healthy habits | Health | 1.98× | ||
| 07 | Marriage proposal | Kids & Family | 1.91× | ||
| 08 | Cooking show | Food & Beverages | 1.81× | ||
| 09 | Home Interior Design | Home & Garden | 1.80× | ||
| 10 | Architecture & Interior Design | Home & Garden | 1.77× | ||
| 11 | Expensive Taste | Business & Career | 1.73× | ||
| 12 | Travel Adventures | Travel & Leisure | 1.70× | ||
| 13 | Self-confidence | Health | 1.70× | ||
| 14 | Home Interiors | Home & Garden | 1.69× | ||
| 15 | Foodservice | Food & Beverages | 1.65× | ||
| 16 | Fast casual restaurants | Food & Beverages | 1.63× | ||
| 17 | McDonald's | Food & Beverages | 1.59× | ||
| 18 | Starter home | Home & Garden | 1.57× | ||
| 19 | Fast food restaurants | Food & Beverages | 1.57× | ||
| 20 | Bedroom furniture | Home & Garden | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.27× | |
| Design Affinity | PREMIUM | 1.01× | |
| Patriotism | CONSERVATISM | 0.98× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.84× | |
| Travelling | THRILL | 0.92× | |
| Social Media Usage | JOY | 0.96× |
Fast food has an estimated audience of 2,590,704 people in Belgium, concentrated in Brussels and Hainaut.
57.5% of Fast food fans are female, 42.5% are male, with an average age of 43.5 years.
Fast food fans show strongest brand affinity for McDonald's (1.59×), Home Delivery (4.84×), and Delivery order (5.61×) over the country average.
Fast food fans in Belgium are most concentrated in Brussels (reach ~300K), Hainaut (reach ~300K), and Flemish Brabant (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Fast food itself, the audience over-indexes on Home Delivery (4.84×), Delivery order (5.61×), Home Interior Design (1.8×), and Snacking (2.2×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Fast food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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