A data profile of the people who buy, follow and care about Fast food in Mexico — modelled from more than twelve digital signal sources. Fast food has an estimated audience of 8,278,041 people in Mexico.
Fast food has an estimated audience of 8,278,041 people in Mexico. 52.2% are female, 47.8% are male, average age 34.1. Top brand affinities: Fitness and wellness, Music, Online shopping, Sports, Sports and outdoors.
Top brand affinities include Fitness and wellness, Music, Online shopping, with strongest over-indexing on Fitness and wellness (1.61× the country average).
Demographically, the Fast food audience skews balanced with an average age of 34.1, and over-indexes on personality traits such as Quality Awareness, Design Affinity.
The typical Fast food fan in Mexico is balanced, around 34.1 years old, with strong Quality Awareness tendencies and a notable affinity for Fitness and wellness.
The key figures that characterise the Fast food profile in Mexico.
52.2% are female, 47.8% are male, average age 34.1.
| Metric | Value |
|---|---|
| Female | 52.2% |
| Male | 47.8% |
| Average age | 34.1 |
| Estimated audience size | 8,278,041 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 23% | |
| 30-39 | 20% | |
| 40-49 | 17% | |
| 50+ | 9% |
of the worldwide Fast food audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 20.3% |
| Italy | 5.0% |
| Brazil | 4.7% |
The strongest cross-interests of the Fast food audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Online shopping | Shopping | 1.69× | ||
| 02 | Fitness and wellness | Sports | 1.61× | ||
| 03 | Music | Business & Career | 1.61× | ||
| 04 | Sports | Sports | 1.61× | ||
| 05 | Sports and outdoors | Sports | 1.61× | ||
| 06 | Shopping | Shopping | 1.61× | ||
| 07 | Food and drink | Food & Beverages | 1.61× | ||
| 08 | Reading | Literature | 1.61× | ||
| 09 | TV | Movies & TV | 1.61× | ||
| 10 | Business and industry | Business & Career | 1.61× | ||
| 11 | Shopping and fashion | Shopping | 1.61× | ||
| 12 | Games | Games | 1.61× | ||
| 13 | Video | Movies & TV | 1.61× | ||
| 14 | Clothing | Fashion & Accessoires | 1.61× | ||
| 15 | Internet & Social Media | 1.61× | |||
| 16 | Business | Business & Career | 1.61× | ||
| 17 | Family and relationships | Kids & Family | 1.61× | ||
| 18 | Consumer electronics | Technology & Electronics | 1.58× | ||
| 19 | Pets | Pets & Animals | 1.58× | ||
| 20 | Soccer | Sports | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.87× | |
| Design Affinity | PREMIUM | 1.60× | |
| Indulgence | JOY | 1.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.68× | |
| Tradition | CONSERVATISM | 0.83× | |
| Extroversion | THRILL | 1.02× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Fast food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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