Fast food Audience in Mexico
Fast food has an estimated audience of 8,278,041 people in Mexico. 52.2% are female, 47.8% are male, average age 34.1. Top brand affinities: Fitness and wellness, Music, Online shopping, Sports, Sports and outdoors.
Top brand affinities include Fitness and wellness, Music, Online shopping, with strongest over-indexing on Fitness and wellness (1.61× the country average). Demographically, the Fast food audience skews balanced with an average age of 34.1, and over-indexes on personality traits such as Price Sensitivity, Spirituality.
Category: Food & Beverages · Type: Topic
Demographics of Fast food fans
| Metric | Value |
|---|---|
| Female | 52.2% |
| Male | 47.8% |
| Average age | 34.1 |
| Estimated audience size | 8,278,041 |
Audience persona
The typical Fast food fan in Mexico is balanced, around 34.1 years old, with strong Price Sensitivity tendencies and a notable affinity for Fitness and wellness.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Fitness and wellness | 1.61× | Sports |
| Music | 1.61× | Business & Career |
| Online shopping | 1.69× | Shopping |
| Sports | 1.61× | Sports |
| Sports and outdoors | 1.61× | Sports |
| Shopping | 1.61× | Shopping |
| Food and drink | 1.61× | Food & Beverages |
| Reading | 1.61× | Literature |
| TV | 1.61× | Movies & TV |
| Business and industry | 1.61× | Business & Career |
| Shopping and fashion | 1.61× | Shopping |
| Consumer electronics | 1.58× | Technology & Electronics |
| Games | 1.61× | Games |
| Video | 1.61× | Movies & TV |
| Clothing | 1.61× | Fashion & Accessoires |
| 1.61× | Internet & Social Media | |
| Soccer | 1.55× | Sports |
| Business | 1.61× | Business & Career |
| Family and relationships | 1.61× | Kids & Family |
| Pets | 1.58× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.63 |
| Spirituality | BALANCE | 1.35 |
| Travelling | THRILL | 1.34 |
| Need for Security | CONSERVATISM | 1.21 |
| Urban Lifestyle | OPEN | 1.18 |
| Risk Appetite | THRILL | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.3% |
| Italy | 5.0% |
| Brazil | 4.7% |
See Fast food audiences in other countries
More Food & Beverages audiences in Mexico
- Fitness and wellness (17,183,611)
- Music (17,018,882)
- Sports (16,043,635)
- Consumer electronics (15,780,014)
- Sports and outdoors (15,708,621)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Fast food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.