A data profile of the people who buy, follow and care about Fast food in Spain — modelled from more than twelve digital signal sources. Fast food has an estimated audience of 9,478,395 people in Spain.
The average Fast food fan in Spain is 43.6 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Community of Madrid.
Top brand affinities include Customer service, Delivery order, Diners, with strongest over-indexing on Customer service (1.54× the country average).
Demographically, the Fast food audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Indulgence, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Fast food fan in Spain is more female, around 43.6 years old, with strong Indulgence tendencies and a notable affinity for Customer service.
The key figures that characterise the Fast food profile in Spain.
58.3% are female, 41.7% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 58.3% |
| Male | 41.7% |
| Average age | 43.6 |
| Estimated audience size | 9,478,395 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 17% | |
| 30-39 | 22% | |
| 40-49 | 26% | |
| 50+ | 27% |
of the worldwide Fast food audience comes from Spain.
| Country | Share |
|---|---|
| United States | 20.3% |
| Italy | 5.0% |
| Brazil | 4.7% |
Where the Fast food audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Balearic Islands | ~700K | 2.80× | |
| 02 | Catalonia | ~4.5M | 2.49× | |
| 03 | Canary Islands | ~800K | 1.77× | |
| 04 | Comunidad Valenciana | ~1.5M | 1.45× | |
| 05 | Andalusia | ~2M | 1.13× | |
| 06 | Community of Madrid | ~1.5M | 1.04× | |
| 07 | Basque Autonomous Country | ~300K | 0.89× | |
| 08 | La Rioja | ~50K | 0.77× | |
| 09 | Cantabria | ~90K | 0.74× | |
| 10 | Navarre | ~90K | 0.74× | |
| 11 | Aragon | ~200K | 0.71× | |
| 12 | Castile and León | ~300K | 0.68× | |
| 13 | Region of Murcia | ~200K | 0.66× | |
| 14 | Principality of Asturias | ~100K | 0.62× | |
| 15 | Extremadura | ~100K | 0.62× | |
| 16 | Castilla-La Mancha | ~200K | 0.58× | |
| 17 | Galicia | ~200K | 0.49× |
The strongest cross-interests of the Fast food audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Delivery Hero | Food & Beverages | 2.25× | ||
| 02 | Delivery order | Food & Beverages | 2.10× | ||
| 03 | Super Size Me | Movies & TV | 2.06× | ||
| 04 | Ronald McDonald | Food & Beverages | 1.87× | ||
| 05 | PedidosYa | Food & Beverages | 1.82× | ||
| 06 | Foodservice | Food & Beverages | 1.79× | ||
| 07 | KitchenAid | Home & Garden | 1.59× | ||
| 08 | Sushi Bar | Food & Beverages | 1.57× | ||
| 09 | Main course | Food & Beverages | 1.57× | ||
| 10 | Customer service | Business & Career | 1.54× | ||
| 11 | Telepizza | Food & Beverages | 1.54× | ||
| 12 | Seafood restaurant | Food & Beverages | 1.54× | ||
| 13 | Junk food | Food & Beverages | 1.54× | ||
| 14 | Grab (company) | Shopping | 1.54× | ||
| 15 | Sommelier | Food & Beverages | 1.52× | ||
| 16 | Diners | Food & Beverages | 1.51× | ||
| 17 | Oenology | Business & Career | 1.51× | ||
| 18 | Eva Arguiñano | Food & Beverages | 1.51× | ||
| 19 | Cream cheese | Food & Beverages | 1.51× | ||
| 20 | Food processor | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.96× | |
| Urban Lifestyle | OPEN | 0.95× | |
| Extroversion | THRILL | 0.93× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.63× | |
| Luxury Orientation | PREMIUM | 0.65× | |
| Sustainability | BALANCE | 0.67× |
Fast food has an estimated audience of 9,478,395 people in Spain, concentrated in Catalonia and Andalusia.
58.3% of Fast food fans are female, 41.7% are male, with an average age of 43.6 years.
Fast food fans show strongest brand affinity for Customer service (1.54×), Delivery order (2.1×), and Diners (1.51×) over the country average.
Fast food fans in Spain are most concentrated in Catalonia (reach ~4.5M), Andalusia (reach ~2M), and Community of Madrid (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Fast food itself, the audience over-indexes on Delivery order (2.1×), Diners (1.51×), Telepizza (1.54×), and Foodservice (1.79×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Fast food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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