Fast food Audience in Spain
Fast food has an estimated audience of 9,478,395 people in Spain. 58.3% are female, 41.7% are male, average age 43.6. Top regions: Catalonia, Andalusia, Community of Madrid. Top brand affinities: Customer service, Delivery order, Diners, Telepizza, Foodservice.
The average Fast food fan in Spain is 43.6 years old, more female, and lives primarily in Catalonia. The audience is concentrated in Catalonia, Andalusia, Community of Madrid. Top brand affinities include Customer service, Delivery order, Diners, with strongest over-indexing on Customer service (1.54× the country average). Demographically, the Fast food audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Convenience Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Fast food fans
| Metric | Value |
|---|---|
| Female | 58.3% |
| Male | 41.7% |
| Average age | 43.6 |
| Estimated audience size | 9,478,395 |
Audience persona
The typical Fast food fan in Spain is more female, around 43.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Customer service.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Catalonia | 4,294,204 | 2.5× |
| Andalusia | 2,110,858 | 1.13× |
| Community of Madrid | 1,665,653 | 1.04× |
| Comunidad Valenciana | 1,553,157 | 1.46× |
| Canary Islands | 852,164 | 1.8× |
| Balearic Islands | 764,038 | 2.87× |
| Basque Autonomous Country | 312,453 | 0.88× |
| Castile and León | 263,782 | 0.64× |
| Castilla-La Mancha | 188,684 | 0.49× |
| Region of Murcia | 187,709 | 0.58× |
| Galicia | 185,101 | 0.42× |
| Aragon | 160,892 | 0.64× |
| Principality of Asturias | 105,832 | 0.47× |
| Extremadura | 76,200 | 0.37× |
| Navarre | 74,546 | 0.63× |
| Cantabria | 73,256 | 0.61× |
| La Rioja | 27,786 | 0.45× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Customer service | 1.54× | Business & Career |
| Delivery order | 2.1× | Food & Beverages |
| Diners | 1.51× | Food & Beverages |
| Telepizza | 1.54× | Food & Beverages |
| Foodservice | 1.79× | Food & Beverages |
| Sommelier | 1.52× | Food & Beverages |
| Oenology | 1.51× | Business & Career |
| KitchenAid | 1.59× | Home & Garden |
| Delivery Hero | 2.25× | Food & Beverages |
| Food processor | 1.5× | Home & Garden |
| Sushi Bar | 1.57× | Food & Beverages |
| Grab (company) | 1.54× | Shopping |
| Main course | 1.57× | Food & Beverages |
| Seafood restaurant | 1.54× | Food & Beverages |
| Cream cheese | 1.51× | Food & Beverages |
| Junk food | 1.54× | Food & Beverages |
| Ronald McDonald | 1.87× | Food & Beverages |
| PedidosYa | 1.82× | Food & Beverages |
| Super Size Me | 2.06× | Movies & TV |
| iFood delivery | 2.24× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.09 |
| Indulgence | JOY | 1.04 |
| Urban Lifestyle | OPEN | 1.02 |
| Family Orientation | CONSERVATISM | 1.01 |
| DIY Mentality | THRILL | 0.99 |
| Community Orientation | OPEN | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.3% |
| Italy | 5.0% |
| Brazil | 4.7% |
See Fast food audiences in other countries
More Food & Beverages audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
Frequently asked questions
How many fans does Fast food have in Spain?
Fast food has an estimated audience of 9,478,395 people in Spain, concentrated in Catalonia and Andalusia.
What is the gender split and age of Fast food fans?
58.3% of Fast food fans are female, 41.7% are male, with an average age of 43.6 years.
Which brands do Fast food fans like most?
Fast food fans show strongest brand affinity for Customer service (1.54×), Delivery order (2.1×), and Diners (1.51×) over the country average.
Where do Fast food fans live in Spain?
Fast food fans in Spain are most concentrated in Catalonia (reach 4,294,204), Andalusia (reach 2,110,858), and Community of Madrid (reach 1,665,653). These three regions account for the largest share of the active audience.
What other brands do Fast food fans also like?
Beyond Fast food itself, the audience over-indexes on Delivery order (2.1×), Diners (1.51×), Telepizza (1.54×), and Foodservice (1.79×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Fast food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.