Fast food Audience in Italy
Fast food has an estimated audience of 18,035,222 people in Italy. 55.6% are female, 44.4% are male, average age 42.8. Top regions: Lombardy, Lazio, Veneto. Top brand affinities: Ronald McDonald, Chipotle Mexican Grill, White Castle (restaurant), Super Size Me, Chick-fil-A.
The average Fast food fan in Italy is 42.8 years old, more female, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Veneto. Top brand affinities include Ronald McDonald, Chipotle Mexican Grill, White Castle (restaurant), with strongest over-indexing on Ronald McDonald (1.62× the country average). Demographically, the Fast food audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Indulgence, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 10 brand affinities and 20 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Fast food fans
| Metric | Value |
|---|---|
| Female | 55.6% |
| Male | 44.4% |
| Average age | 42.8 |
| Estimated audience size | 18,035,222 |
Audience persona
The typical Fast food fan in Italy is more female, around 42.8 years old, with strong Indulgence tendencies and a notable affinity for Ronald McDonald.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 4,330,340 | 1.36× |
| Lazio | 2,842,899 | 1.29× |
| Veneto | 2,451,062 | 1.72× |
| Emilia-Romagna | 1,944,689 | 1.32× |
| Tuscany | 1,653,664 | 1.38× |
| Piedmont | 1,497,738 | 1.12× |
| Campania | 1,332,767 | 0.66× |
| Sicilia | 1,278,564 | 0.82× |
| Puglia | 981,472 | 0.79× |
| Trentino-Alto Adige/Südtirol | 510,962 | 1.5× |
| Sardinia | 504,070 | 1× |
| Liguria | 491,021 | 0.97× |
| Friuli-Venezia Giulia | 415,084 | 1.22× |
| Marche | 352,085 | 0.78× |
| Abruzzo | 285,582 | 0.72× |
| Umbria | 279,944 | 0.96× |
| Calabria | 273,385 | 0.5× |
| Basilicata | 91,840 | 0.56× |
| Aosta Valley | 45,483 | 0.99× |
| Molise | 30,053 | 0.35× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ronald McDonald | 1.62× | Food & Beverages |
| Chipotle Mexican Grill | 1.72× | Food & Beverages |
| White Castle (restaurant) | 1.68× | Food & Beverages |
| Super Size Me | 1.68× | Movies & TV |
| Chick-fil-A | 1.5× | Food & Beverages |
| Andreas Herb | 1.5× | Food & Beverages |
| In-N-Out Burger | 1.55× | Food & Beverages |
| Wendy's | 1.66× | Food & Beverages |
| The Chicken Rice Shop | 1.52× | Food & Beverages |
| René Redo | 1.51× | Food |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.42 |
| Luxury Orientation | PREMIUM | 1.06 |
| Social Media Usage | JOY | 1.02 |
| Convenience Orientation | PREMIUM | 1 |
| Travelling | THRILL | 0.98 |
| Price Sensitivity | PREMIUM | 0.97 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.3% |
| Italy | 5.0% |
| Brazil | 4.7% |
See Fast food audiences in other countries
More Food & Beverages audiences in Italy
- Shopping (40,184,269)
- Music (40,110,040)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
Frequently asked questions
How many fans does Fast food have in Italy?
Fast food has an estimated audience of 18,035,222 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of Fast food fans?
55.6% of Fast food fans are female, 44.4% are male, with an average age of 42.8 years.
Which brands do Fast food fans like most?
Fast food fans show strongest brand affinity for Ronald McDonald (1.62×), Chipotle Mexican Grill (1.72×), and White Castle (restaurant) (1.68×) over the country average.
Where do Fast food fans live in Italy?
Fast food fans in Italy are most concentrated in Lombardy (reach 4,330,340), Lazio (reach 2,842,899), and Veneto (reach 2,451,062). These three regions account for the largest share of the active audience.
What other brands do Fast food fans also like?
Beyond Fast food itself, the audience over-indexes on Chipotle Mexican Grill (1.72×), White Castle (restaurant) (1.68×), Super Size Me (1.68×), and Chick-fil-A (1.5×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Fast food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.