A data profile of the people who buy, follow and care about Fast food in Italy — modelled from more than twelve digital signal sources. Fast food has an estimated audience of 18,035,222 people in Italy.
The average Fast food fan in Italy is 42.8 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Veneto.
Top brand affinities include Wendy's, Ronald McDonald, Chipotle Mexican Grill, with strongest over-indexing on Wendy's (1.66× the country average).
Demographically, the Fast food audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Indulgence, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 10 brand affinities and 20 regions tracked by Rascasse.
The typical Fast food fan in Italy is more female, around 42.8 years old, with strong Indulgence tendencies and a notable affinity for Wendy's.
The key figures that characterise the Fast food profile in Italy.
55.6% are female, 44.4% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 55.6% |
| Male | 44.4% |
| Average age | 42.8 |
| Estimated audience size | 18,035,222 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 28% |
of the worldwide Fast food audience comes from Italy.
| Country | Share |
|---|---|
| United States | 20.3% |
| Italy | 5.0% |
| Brazil | 4.7% |
Where the Fast food audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Veneto | ~2.5M | 1.71× | |
| 02 | Trentino-Alto Adige/Südtirol | ~500K | 1.46× | |
| 03 | Tuscany | ~1.5M | 1.37× | |
| 04 | Lombardy | ~4.5M | 1.36× | |
| 05 | Emilia-Romagna | ~2M | 1.31× | |
| 06 | Lazio | ~3M | 1.28× | |
| 07 | Friuli-Venezia Giulia | ~400K | 1.20× | |
| 08 | Piedmont | ~1.5M | 1.12× | |
| 09 | Sardinia | ~500K | 1.00× | |
| 10 | Aosta Valley | ~50K | 0.99× | |
| 11 | Liguria | ~500K | 0.97× | |
| 12 | Umbria | ~300K | 0.96× | |
| 13 | Sicilia | ~1.5M | 0.83× | |
| 14 | Marche | ~400K | 0.81× | |
| 15 | Puglia | ~1M | 0.80× | |
| 16 | Abruzzo | ~300K | 0.76× | |
| 17 | Molise | ~60K | 0.73× | |
| 18 | Basilicata | ~100K | 0.71× | |
| 19 | Campania | ~1.5M | 0.67× | |
| 20 | Calabria | ~300K | 0.58× |
The strongest cross-interests of the Fast food audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Chipotle Mexican Grill | Food & Beverages | 1.72× | ||
| 02 | White Castle (restaurant) | Food & Beverages | 1.68× | ||
| 03 | Super Size Me | Movies & TV | 1.68× | ||
| 04 | Wendy's | Food & Beverages | 1.66× | ||
| 05 | Ronald McDonald | Food & Beverages | 1.62× | ||
| 06 | In-N-Out Burger | Food & Beverages | 1.55× | ||
| 07 | The Chicken Rice Shop | Food & Beverages | 1.52× | ||
| 08 | René Redo | Food | 1.51× | ||
| 09 | Chick-fil-A | Food & Beverages | 1.50× | ||
| 10 | Andreas Herb | Food & Beverages | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 0.97× | |
| DIY Mentality | THRILL | 0.93× | |
| Healthy Lifestyle | BALANCE | 0.92× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.72× | |
| Patriotism | CONSERVATISM | 0.72× | |
| Early Adopter Mentality | POWER | 0.73× |
Fast food has an estimated audience of 18,035,222 people in Italy, concentrated in Lombardy and Lazio.
55.6% of Fast food fans are female, 44.4% are male, with an average age of 42.8 years.
Fast food fans show strongest brand affinity for Wendy's (1.66×), Ronald McDonald (1.62×), and Chipotle Mexican Grill (1.72×) over the country average.
Fast food fans in Italy are most concentrated in Lombardy (reach ~4.5M), Lazio (reach ~3M), and Veneto (reach ~2.5M). These three regions account for the largest share of the active audience.
Beyond Fast food itself, the audience over-indexes on Ronald McDonald (1.62×), Chipotle Mexican Grill (1.72×), White Castle (restaurant) (1.68×), and Chick-fil-A (1.5×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Fast food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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