Rascasse Audience Intelligence

Chipotle Mexican Grill Target Market in United States

Chipotle Mexican Grill has an estimated audience of 53.7M people in United States.

#2among Restaurants in United States
#34among brands in United States#34in Food & Beverages

The average Chipotle Mexican Grill fan in United States is 38.6 years old, more female, and lives primarily in California.

By number of fans, Chipotle Mexican Grill ranks #2 among the 364 objects in Restaurants in United States — 12.1× the group median.

Its fans are 1.6 years younger than the group average of 40.2.

Women make up 56.1% of the fan base, 1.1 percentage points fewer than the group average.

Compared with the other 363 objects in Restaurants, Chipotle Mexican Grill fans stand out for their interest in Torchy's Tacos, Five Guys and Jersey Mike's Subs.

Most fans live in California, Florida, Texas.

Top affinities include Torchy's Tacos, Five Guys, Shake Shack, with strongest over-indexing on Torchy's Tacos (11.55× the country average).

Demographically, the Chipotle Mexican Grill audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Indulgence, Urban Lifestyle.

The typical Chipotle Mexican Grill fan in United States is more female, around 38.6 years old, with strong Indulgence tendencies and a notable affinity for Torchy's Tacos.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
53.7M
in United States
Gender
56.1%♀
43.9% male
Age
38.6
average years
Country rank
#358
among all objects in United States
Fig. 01

Search interest · 12-month trend

+38%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Chipotle Mexican Grill

56.1% are female, 43.9% are male, average age 38.6.

Fig. 02

Gender split

56.1%
Female
43.9%
Male
Demographic split for Chipotle Mexican Grill audience in United States
MetricValue
Female56.1%
Male43.9%
Average age38.6
Estimated audience size53.7M
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Chipotle Mexican Grill audience in United States
Age bracketShare%
16-2422%
25-3422%
35-4419%
45-5418%
55+19%
Fig. 04

Worldwide distribution

89.7%

of the worldwide Chipotle Mexican Grill audience comes from United States.

Worldwide audience distribution share by country for Chipotle Mexican Grill
CountryShare
United States89.7%
Canada5.7%
United Kingdom1.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Chipotle Mexican Grill customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~200K2.02×
02Maryland~2M1.91×
03Minnesota~1.5M1.85×
04Ohio~3.5M1.76×
05Colorado~1.5M1.71×
06New Jersey~2.5M1.64×
07Florida~5.5M1.63×
08Virginia~2M1.52×
09Washington~2M1.50×
10Illinois~3M1.49×
11New York~4.5M1.45×
12Massachusetts~1.5M1.44×
13Texas~5M1.41×
14Nevada~700K1.35×
15California~8.5M1.32×
16Kansas~600K1.28×
17Arizona~1.5M1.27×
18Oregon~800K1.24×
19North Carolina~2M1.23×
20Georgia~2M1.19×
21Connecticut~700K1.15×
22Pennsylvania~2.5M1.11×
23Missouri~1M1.05×
24Rhode Island~200K1.05×
25Indiana~1M1.02×
26Delaware~200K1.01×
27South Carolina~900K0.98×
28New Hampshire~200K0.93×
29Tennessee~1M0.90×
30Utah~400K0.85×
31Nebraska~300K0.84×
32Michigan~1.5M0.82×
33Idaho~200K0.77×
34Kentucky~500K0.76×
35Montana~100K0.72×
36Wisconsin~600K0.67×
37Maine~100K0.65×
38New Mexico~200K0.62×
39Vermont~60K0.60×
40Oklahoma~400K0.59×
41Alabama~400K0.55×
42Arkansas~300K0.55×
43West Virginia~200K0.53×
44Iowa~200K0.48×
45Louisiana~300K0.46×
46North Dakota~50K0.43×
47Mississippi~200K0.37×
48Alaska~40K0.31×
49South Dakota~40K0.27×
50Hawaii~30K0.13×
Fig. 06

Affinity by region

Affinity by region — Chipotle Mexican Grill, United States
0.13×1.00×2.02×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Chipotle Mexican Grill audience vs. the country average
#·InterestCategoryAffinity×
01Torchy's TacosFood & Beverages11.55×
02Five GuysFood & Beverages6.81×
03Shake ShackFood & Beverages6.65×
04Del TacoFood & Beverages6.11×
05Jersey Mike's SubsFood & Beverages5.21×
06Jack in the BoxFood & Beverages5.12×
07Jimmy John'sFood & Beverages4.61×
08Panera BreadFood & Beverages4.58×
09Taco BellFood & Beverages4.28×
10Panda ExpressFood & Beverages3.92×
11Arby'sFood & Beverages3.85×
12The Cheesecake FactoryFood & Beverages3.78×
13Buffalo Wild WingsFood & Beverages3.64×
14Popeyes Louisiana KitchenFood & Beverages3.63×
15Wendy'sFood & Beverages3.05×
16Culver'sFood & Beverages2.99×
17WingstopFood & Beverages2.96×
18Chick-fil-AFood & Beverages2.88×
19SubwayFood & Beverages2.83×
20Burger KingFood & Beverages2.38×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Chipotle Mexican Grill audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Chipotle Mexican Grill audience vs. the country average · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.24×
Urban LifestyleOPEN1.16×
Healthy LifestyleBALANCE1.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Chipotle Mexican Grill audience vs. the country average · Rather not
TraitClusterDeviationScore
CreativityOPEN0.93×
IndividualismJOY0.98×
Sports ActivityPOWER0.98×
0×1.00× baseline2×
Appendix

Explore more audiences

More Restaurants audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Chipotle Mexican Grill over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/chipotle-mexican-grill-15057” · Methodology